The final quarter of the calendar year is already here, but it’s never too late to focus on self-improvement and set new goals to achieve before the end of the year. Motivational speaker and mindset coach Natasha Graziano knows how hard it can be to get out of your own way to unlock the best…
A Audible, subsidiária da Amazon que virou sinônimo de audiolivros lá fora, finalmente lança serviço no Brasil com mais de 600.000 títulos, incluindo 4.000 em português. Por que isso importa: Em um país onde 90% das pessoas já consomem conteúdo em áudio, a Audible chega para mexer com o mercado de audiolivros, oferecendo uma vasta …
Leia Audible desembarca no Brasil com catálogo de 4 mil audiolivros em português na íntegra no B9.
Big changes are coming to Netflix’s ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi Gorman set to exit. Peter Naylor, who joined Netflix alongside Gorman, will continue serving as vp of worldwide ad sales. “In her nearly seven years…
Ms. Brown’s exit indicates how Meta’s priorities around news and its relationships with media companies have changed.
(TrendHunter.com) In the world of ready-to-drink beverages, canned martini cocktails perfectly encapsulate the growing demand for convenient and customizable cocktail experiences. In recent years, the classic martini…
The effects of Travis Kelce and Taylor Swift’s rumored relationship on NFL broadcasts have been, well… Swift. And advertisers are ready for it. With the global popstar attending her second game in a row to watch Kansas City Chiefs star (and rumored new boo) Travis Kelce, NBC’s recent Sunday Night Football broadcast was filled with…
The concern, raised in a letter, signals that cable and satellite providers may push back against streaming services full of shows they’re already paying for.
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry wants to reframe itself as a communal space where relatives can preserve and craft their legacies for generations to come. The brand’s new platform, titled “It’s…
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn–which was acquired by Microsoft for $26.2 billion in 2016–with its latest AI offering to marketers: Accelerate. In a bid to assist B2B marketers in achieving more precise…
The Pixar film struggled at the box office initially. It has now made $500 million, but not before prompting the studio to re-examine its release strategy.
Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a newly created role at the IPG agency. FCB is separating communications and growth into two distinct disciplines. Global chief marketing officer Brandon Cooke, previously responsible for FCB’s reputation practice,…
No último domingo, dia 1 de outubro, a MSG The Sphere em Las Vegas abriu suas portas ao público com um show do U2. Essa poderia ser apenas mais uma apresentação da banda em uma nova casa de shows na extravagante Las Vegas, acostumada a simular qualquer coisa que seja. Porém, a experiência sensorial realizada …
Leia The Sphere e U2: experiência sensorial pode inaugurar uma nova era no entretenimento ao vivo na íntegra no B9.
A NFL lançou seu primeiro comercial no Brasil, sinalizando que o futebol americano não é mais um estranho em terras tupiniquins. Por que isso importa A campanha, que estreou em canais como RedeTV! e ESPN, vem em um momento em que o Brasil se torna o segundo maior mercado da NFL em termos de seguidores …
Leia NFL marca território no Brasil com primeiro comercial na íntegra no B9.
Two years ago, consumer goods giant Danone North America was spending significantly less on media that targeted Hispanic audiences. Many advertisers only purchase Hispanic media for one-off campaigns and do not consider Hispanic audiences when constructing the media plan. But during the volatility of 2021, the company was looking to find ways to extend its…
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…
(TrendHunter.com) The September 2023 watches trends include products from various sectors of the industry, such as the high-end luxury, the smartwatch, the affordable watch, and the sustainable watch spaces. These…
(TrendHunter.com) Unsurprisingly, the October 2023 branding list spotlights many activations that feature fall-favorite flavors—especially of the pumpkin spice variety. Gay Lea plunges fully into the flavor hype…
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…
Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren’t currently using Quilted Northern question their current toilet paper while giving them a compelling reason to buy the brand. “We loved this pitch. It felt like…
Partnerships have defined success for our community for decades. Great minds from disparate backgrounds and disciplines come together to put great work into the world that increases awareness of, engagement with and, ultimately, purchase from brands–engendering trust and loyalty in the process. Fast forward to today, and there has never been a time when partnerships–collaborations,…
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