Hasta La Creative!

Listerine e Ogilvy Madrid lançam “PlayListerine”, uma playlist no Spotify feita sob medida para a sua rotina de higiene bucal. Por que isso importa Em um mundo onde as marcas buscam ser mais do que apenas produtos, Listerine está usando a música como uma ferramenta para conscientizar sobre a importância do cuidado bucal e, ao …

Leia “PlayListerine”, uma playlist no Spotify feita sob medida para escovar os dentes na íntegra no B9.

The station, which had called the Met’s newer operas unsuitable because of their “difficult music” and “adult themes and harsh language,” reversed course.

Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to spend money to run ads without putting in the work to develop content that actually brings in viewers. These spammy websites have had a lot of names over the years, from clickbait to content farms,…

Emma Tucker, the top editor, is moving away from some of the organization’s traditions.

Emma Tucker, the top editor, is moving away from some of the organization’s traditions.

Minalba Brasil inova ao lançar a primeira lata de água mineral com descrição em Braille na tampa, tornando o produto acessível para pessoas com deficiência visual. Por que isso importa: Com mais de 6,5 milhões de pessoas com deficiência visual no Brasil, a iniciativa representa um avanço significativo em acessibilidade e inclusão no mercado de …

Leia Minalba lança primeira lata com braille na tampa do mercado na íntegra no B9.

For those paying attention at this year’s Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of creativity in advertising and marketing. “Growing markets is the highest order ambition because it attracts more people into the market to serve them with more of the best-performing products,” said Pritchard, offering his periscope’s view…

Writing for The Times with a gimlet eye, she examined the impact of no-fault divorces on women, the excesses of the Reagan years, the AIDS crisis, and more.

Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. The Latino community comprises 19% of the U.S. population and exceeds 25% of Gen Z. This rapidly growing demographic is not only assimilating into America but impacting the broader culture in fascinating ways. In four of the…

To celebrate the Halloween season, winemaker 19 Crimes partnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster (here, just called “Frankenstein”). These limited-edition wines have glow-in-the-dark labels and feature an augmented reality experience. People can scan the QR code on the back of each bottle…