The pop star’s concert film, arriving in theaters on Friday, is expected to break box office records. “The fever and scale is unprecedented,” one analyst said.
Cheng Lei, a host for China’s international broadcaster, was arrested in Beijing at a time of rising tensions with Australia. Her release signals a warming.
The Adweek Agency of the Year 2023 winners have finally been crowned. Adweek’s editorial team combed through over 100 entries to ultimately choose seven winners. Jameson Fleming, Adweek’s managing editor, marketing and agencies, led the process and juries for each category. This week on the podcast, he joins community editor, Luz Corona, and Europe brands…
How do you reach multicultural audiences in a market that’s rapidly approaching a “majority-minority” status? The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of the Year, is helping brands figure out just that. On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona and digital editor Colin Daniels…
This year, Adweek highlighted 34 agencies across seven categories as finalists for Agency of the Year. These shops range from very tiny–Quality Meats Creative has just eight full-time employees–to ginormous–Ogilvy clocks in at around 15,000 people across the globe. While every agency is growing at different rates based on their size, many of the strongest…
(TrendHunter.com) The October 2023 hair trends, overall, represent growing awareness in the industry about the diverse spectrum of hair types and the importance of functional—and fun—solutions for everyone.
From…
The relationship between brands and their agency partners is more important than ever. But what do brands look for when partnering with an agency, and how can agencies make their partnerships with brands stronger? Trust is a common trait in strong brand-agency relationships. “Agencies earn trust by being there with me in the trenches,” explained…
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there’s a lot more to the social media story. Taylor Lorenz, technology columnist at The Washington Post, decided to reveal it all. Her book, Extremely Online: The Untold Story of Fame, Influence and Power on the Internet, gives a unique user’s view…
Adobe e o grupo Havas anunciaram parceria para transformar os fluxos de criação – desde a ideia até a entrega final – com ferramentas de IA generativa; conhecidas como Adobe Firefly. Por que isso importa: A colaboração deve permitir que as agências Havas ofereçam criações personalizadas aos clientes de forma mais eficiente, reforçando a consistência …
Leia Adobe e Havas anunciam parceria para otimizar fluxos de criação com inteligência artificial na íntegra no B9.
A Meta anunciou uma série de atualizações nos formatos de publicidade para Reels. Impulsionadas por inteligência artificial, as novidades buscam aperfeiçoar a eficácia dos anúncios e facilitar o processo de criação. Por que isso importa: Com 200 bilhões de visualizações diárias, o Reels do Instagram e Facebook se tornou um território crucial para anunciantes na …
Leia Reels ganha atualizações estratégicas para anunciantes na íntegra no B9.
With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interst in family and what it means to be […]
The post An Invite to “Discover, Preserve, and Represent” Your Family appeared first on Adpulp.
The strategy mirrors efforts by extremist groups like the Islamic State and Al Qaeda in years past.
When it comes to gaming, certain publishers just know how to create franchises that produce loyal fanbases beyond their platforms. Activision Blizzard has created numerous games that players cannot get enough of like Call of Duty, World of Warcraft and Spyro. But the challenge is always, how do you get people excited about new releases…
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta’s background as an engineer has provided him with a valuable systems thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity…
The publication has struggled to grow subscriptions in recent years.
Before opening The Community (La Comunidad) with his brother, Jose, Joaqu?n Moll? almost quit advertising. He came from big shops, saw through successful award-winning work, and yet Moll? yearned to do advertising differently. Now, in the agency’s 23rd year, the Moll?s brothers can celebrate their successes at the next family dinner. This year alone, The…
Angry advertising employees cracking open this Adweek issue might’ve recently wondered why they’ve returned to work at a dusty office building. Small creative agency Alto and its client Upwork, a freelance marketplace, rooted out who’s responsible for those return-to-office mandates and a career’s worth of burnout. It’s not management or even Don Draper. It’s some…
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the company. During its annual creativity conference, MAX, held in Los Angeles, the creative software provider introduced Firefly Image 2 and Firefly Vector,…
At the Wyman Building, there’s no ambiguity about what you’re in for. Every Tuesday and Thursday, on the uppermost floors of this tawny-stoned warehouse in Minneapolis’ Warehouse District, the din of conversation never really ceases. Everywhere, people are meeting, pitching, “speed dating” and participating in “collision sessions”–a type of hackathon designed to tap into the…
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