The World Economic Forum states women made up nearly 50% of U.S. entrepreneurs in 2022. Although there are two million Latina-owned small businesses in the country starting more businesses per capita than any other racial group, there are still challenges when it comes to funding, resources and overall support. This is why emprendedoras–women entrepreneurs–were the…
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model. Simply put, the group wants the market to view it as a platform–a multifaceted and flexible organization…
Katie Welch’s journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight. Now, as a successful CMO, Welch is paying it…
Thousands die from alcohol poisoning and drug overdoses in the U.S. each year. Yet language used by both consumers and brands is barbed with terms linked to substance abuse. Words like “addict” and “junkie” are used casually to communicate passion, but they’re not synonyms at all–they’re specific, and to a large part of the population,…
When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019. From gin and tonics to espresso martinis and margaritas, Tip Top has it…
A Ypê recrutou o Mãozinha, um clássico do terror, para enfrentar as sujeiras mais assustadoras em sua maior campanha da linha Casa. A criação é da DPZ. Por que isso é relevante Ainda que sem abrir mão dos atributos de produto exibidos na tela, a Ypê aposta na criatividade para se destacar. A campanha não …
Leia Mãozinha: Ypê convoca ícone do terror para ajudar na limpeza pesada na íntegra no B9.
Em campanha no México, a Nike explora o que significa “perder para ganhar” no futebol feminino. Para além dos resultados dentro de campo, a modalidade permite “perder a pressão de cumprir os sonhos dos outros”, “perder as tradições dos outros para criar novas”, e diversas outras “perdas” significativas. O filme foi criado pela Wieden+Kennedy México. …
Leia Reimaginando a vitória: Nike conta como “perder é ganhar” no futebol feminino na íntegra no B9.
To celebrate Halloween, General Mills and marketing agency VMLY&R Commerce launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup. For the past 35 years, the General Mills monster group has consisted of three characters: Count Chocula, Franken Berry and Boo Berry. Carmella Creeper, an undead DJ, is…
(TrendHunter.com) From cinematic adventure games to AI-enhanced drawing games, the top October 2023 gaming trends explore unique crossovers and cutting-edge technologies.
The convergence of video games and…
O YouTube anunciou que vai usar inteligência artificial para transformar a forma como as marcas se conectam com o público durante eventos globais e momentos culturais. Um novo pacote de mídia, chamado Spotlight Moments, utiliza IA para identificar automaticamente os vídeos mais populares e relevantes sobre períodos e acontecimentos específicos. A proposta é tornar mais …
Leia YouTube introduz IA para otimizar publicidade durante grandes eventos na íntegra no B9.
A physical education teacher turned lawyer, she helped advocate for and shape regulations that provided more opportunities and resources for student athletes.
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media ad. But the campaign proved popular, and months after its launch, the internet provider went even more left field. Earlier this year, Virgin Media partnered with creator Cole Anderson James, who is known for his…
A Nike, no Japão, lançou uma campanha desafiadora que incentiva as mulheres da Geração Z a romper com a busca incessante pela perfeição. A criação é da Wieden+Kennedy Tokyo. Por que isso é relevante A campanha, que foi lançada em alusão ao Dia Internacional da Menina – celebrado em cada 11 de outubro desde 2012) …
Leia Nike desafia perfeccionismo feminino no Japão na íntegra no B9.
Successful creators are known to hustle, but they’re not always known as entrepreneurs. At a panel at Social Media Week Europe last week, creators Catherine Kay and Obi Vincent joined influencer partnership lead at Shopify V?rane P?de to discuss the converging line between creators and entrepreneurs. “Creators are the new generation of entrepreneurs, which is…
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best to work with this new school of talent. At the same time, a growing appetite for content across all platforms–from TikTok to YouTube–is taking its toll on the creator community. With marketers under pressure to…
Twenty years ago, Times Square swelled with millions of tourists who’d flocked to New York to start their holiday shopping and marvel at 161 megawatts’ worth of electronic billboards. The world’s leading brands had all paid top dollar for a piece of this spectacle and, several stories above the sidewalk, they vied for attention: Toyota,…
The movie made an estimated $95 million in ticket sales in the U.S. and Canada, giving a big boost to theaters suffering from strike-related delays.
Much of the coverage from the right has focused on the Biden administration’s decision to transfer $6 billion to Iran in a deal to secure the release of five Americans.
The service formerly known as Twitter told Australian regulators that its automated detection of abusive material had declined after Elon Musk bought it.
The service formerly known as Twitter told Australian regulators that its automated detection of abusive material had declined after Elon Musk bought it.
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