Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV…
A casino in Las Vegas is ripe for a takedown, and Michael Imperioli has just the crew for the job, though these would-be thieves may have a tough time blending into the crowd. To hype its inaugural In-Season Tournament, the NBA drops a stylized homage to Ocean’s Eleven with basketball superstars in key roles in…
LeBron James e Erling Haaland unem forças em um novo comercial da Beats by Dre, desafiando as dúvidas e elevando o jogo em suas respectivas carreiras. Por que isso importa A campanha, que é uma colaboração entre a Beats e a agência Translation, aborda a confiança e a excelência no esporte. Ela marca um momento …
Leia The King & The Viking: Beats reúne LeBron James e Haaland para promover nova linha de fones na íntegra no B9.
LeBron James e Erling Haaland unem forças em um novo comercial da Beats by Dre, desafiando as dúvidas e elevando o jogo em suas respectivas carreiras. Por que isso importa A campanha, que é uma colaboração entre a Beats e a agência Translation, aborda a confiança e a excelência no esporte. Ela marca um momento …
Leia The King & The Viking: Beats reúne LeBron James e Haaland para promover nova linha de fones na íntegra no B9.
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers began their existence in 1976 clad in orange-and-white uniforms with a swashbuckling, dagger-chomping pirate on their helmets. Their roughly two decades in those uniforms began with an 0-14 record and ended with a 100-223-1 record…
A NBA acaba de lançar “The Heist”, um curta-metragem estrelado por sete All-Stars da liga e o ator Michael Imperioli, para dar o pontapé inicial no primeiro torneio da temporada. Por que isso importa O filme não é apenas entretenimento; ele é uma jogada de marketing estratégica para aumentar o interesse e a visibilidade do …
Leia NBA lança curta “The Heist” para promover primeiro torneio da temporada na íntegra no B9.
The internet company’s cost cuts also helped lift its financial performance in the most recent quarter.
Shoppers at Samsung stores throughout France can now try on the Galaxy Watch6 and Watch6 Classic smartwatches in augmented reality with a virtual try-on (VTO) experience created by AR technology company Wanna and agency Cheil France. The VTO experience is accessible by scanning a QR code in 200 Samsung stores across France and on the…
The internet company’s cost cuts also helped lift its financial performance in the most recent quarter.
The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising–search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from…
The internet company’s cost cuts also helped lift its financial performance in the most recent quarter.
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time for growth. Following several years of pandemic-driven uncertainty and faced with a market continually troubled by geopolitical upheaval and rapid technological advances, Procter & Gamble chief brand officer Marc Pritchard took the stage for his…
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time for growth. Following several years of pandemic-driven uncertainty and faced with a market continually troubled by geopolitical upheaval and rapid technological advances, Procter & Gamble chief brand officer Marc Pritchard took the stage for his…
In this episode, Cathy Hackl and guest host Lee Kebler discuss Hackl’s visit on opening night to The Sphere in Las Vegas which launches the duo into a discussion about artificial intelligence and the music industry. Hackl and Lee discuss the ethics of using lyrics to train AI and Kebler talks about innovation in the…
On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…
On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…
On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…
On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…
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