Pineapple-Inspired Timepiece Designs – Zodiac & Ariel Adams Debut the Super Sea Wolf Pineapple Dream
Posted in: UncategorizedHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix
Posted in: UncategorizedThe adage “If you ain’t first, you’re last” from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn’t stopped Formula 1 sponsors from adopting it. The Formula 1 Heineken Silver Las Vegas Grand Prix debuts Nov. 16-18, and brands fortunate enough to jump aboard…
Actors’ Union Says It Receives ‘Last, Best and Final’ Offer From Studios
Posted in: UncategorizedSAG-AFTRA, which has been on strike for 114 days, did not give a timeline for when it would respond.
Eos Provides a Second Chance for That Awkward First Kiss
Posted in: UncategorizedFirst kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address. With “Second First Kiss,” the brand searched for people who had shared a first kiss and had them reunite on camera. The…
Will Lewis Said to Be Next C.E.O. of Washington Post
Posted in: UncategorizedThe former Dow Jones executive most recently co-founded The News Movement, a start-up aimed at young audiences.
The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
Posted in: UncategorizedWhen The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to…
Weekly Generative AI News and Top Stories
Posted in: UncategorizedIn the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of GenAI that marketers need to know. This week’s news update includes: On the policy side President Joe Biden signed an ambitious artificial intelligence executive…
Robbin Bain, Pageant Winner and ‘Today Girl,’ Is Dead at 87
Posted in: UncategorizedAfter winning the annual Miss Rheingold beauty contest, in which millions voted, she covered fashion and beauty for the popular morning show.
Vodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa
Posted in: UncategorizedA little girl turns to Vodafone U.K.’s network to help her capture proof that Santa exists in the telecommunications company’s Christmas advert. As the U.K. arm of the network continues to build its “Feel the Connection” brand platform, the multiplatform campaign from Ogilvy U.K. will be led by a 30-second TV ad that focuses on…
Mastercard Runs With Small Businesses to Build Its Brand at New York City Marathon
Posted in: UncategorizedShalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City Marathon in 40 years. Now she’s helping Mastercard and its small business partners stay ahead of the pack. The New…
How General Mills Succeeds in Its Retail Media Partnership With Instacart
Posted in: Uncategorized141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded during the pandemic, growth is still expected to top 20% annually through 2025. Increasingly, brands that shoppers used to only find at their local grocery stores…