iProspect’s New Execs Explain the Blueprint and Early Impacts of Its Comprehensive Restructuring
Posted in: UncategorizedFor two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is ongoing, with Dentsu Creative replacing its U.S. CEO Paulo Fogaca with its former New York president, Abbey Klaassen, on Nov. 8. Since the Dentsu Media’s iProspect…
Jezebel Will Shut Down, Parent Company Announces
Posted in: UncategorizedCiting “economic headwinds rattling our business,” Jim Spanfeller, the chief executive of Jezebel’s parent company, G/O Media, announced the suspension of the publication and staff layoffs.
Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand
Posted in: UncategorizedJust a few years ago, the social media D2C brand space felt like a utopia of millennial pink and minimalism, in which plucky new beauty brands, razor subscriptions and memory foam mattresses could flourish with little more than a shop link, 100-day trials and a few gushing, unverified reviews. Now, it’s increasingly challenging to build…
Megyn Kelly Will Moderate the Next G.O.P. Debate, on NewsNation
Posted in: UncategorizedThe event, on Dec. 6, is an opportunity for an upstart cable news network to expand its relatively small viewership.
Micro-Misting Hair Loss Devices – The Rootique DUO Finely Spreads Hair Tonic Over the Scalp
Posted in: UncategorizedG/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown
Posted in: UncategorizedThe digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company dismissed Merrill Brown, a pedigreed media…
90 Gift Ideas for Dog Lovers – From Crab-Based Dog Treats to Winterized Active Dog Jackets (TOPLIST)
Posted in: UncategorizedTajari’s Mission to Bring Healthy Snacking to All
Posted in: UncategorizedMaintaining a healthy diet can be a challenge, especially when you’re on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. As the founder of Tejari, Roma Patel embarked on a quest to find nutrient-rich, tasty and convenient food options that did not include…
Pixar revela teaser trailer de “Divertida Mente 2”
Posted in: UncategorizedA seqüência do sucesso “Divertida Mente” vai mergulhar em um cérebro ainda mais perigoso: as emoções adolescentes. A Disney Pixar revelou hoje o primeiro teaser de “Divertida Mente 2”, que vai apresentar uma nova personagem, Ansiedade, interpretada no original por Maya Hawke. “Divertida Mente 2” chega aos cinemas em junho de 2024.
Leia Pixar revela teaser trailer de “Divertida Mente 2” na íntegra no B9.
Apple TV+ revela teaser de “Masters of The Air”: nova série produzida por Spielberg e Tom Hanks
Posted in: UncategorizedSteven Spielberg e Tom Hanks – produtores de “Band of Brothers” e “The Pacific” – unem forças novamente, trazendo “Masters Of The Air”, uma nova minissérie sobre a Segunda Guerra Mundial, desta vez sob a chancela da Apple. Dividida em 9 episódios, a produção estreia em 26 de janeiro no streaming. Por que isso é …
Leia Apple TV+ revela teaser de “Masters of The Air”: nova série produzida por Spielberg e Tom Hanks na íntegra no B9.
Com planta carnívora, John Lewis evoca renovação de tradições em seu comercial de Natal 2023
Posted in: UncategorizedA tradicional campanha de Natal da John Lewis traz uma reviravolta este ano, com uma nova agência e uma abordagem mais bem humorada que faz um pedido: permita que as tradições se renovem. O que mais você precisa saber:
Leia Com planta carnívora, John Lewis evoca renovação de tradições em seu comercial de Natal 2023 na íntegra no B9.
2024 Looks to Be a Defining Year for the Ad Market
Posted in: UncategorizedWith 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market, exasperated by high inflation and squeezed consumers, there’s finally some good news. In 2024, global ad spend growth will turn a corner, rising to 8.2% from a…
Getting Hollywood Back Up and Running Won’t Be Easy
Posted in: UncategorizedWith the industry hustling to make up for months of lost work, juggling production schedules and the availability of actors and crew members will be complicated.
Much-Anticipated John Lewis Christmas Ad Stars a Venus Flytrap That Shakes Up Traditions
Posted in: UncategorizedIn the U.K., watching retailer John Lewis’ Christmas ad is as much of a festive ritual as decorating the tree or exchanging gifts. This year, with a different agency and marketing strategy, the brand is hoping to cement its role in both old and new holiday traditions. This latest campaign from John Lewis will be…
Sattva Group by Tempest Advertising
Posted in: UncategorizedSattva, a renowned name in Bengaluru real estate, sought to expand their footprint in the residential sector of Hyderabad. For Sattva Lakeridge, the agency undertook extensive planning and conducted a thorough market research. Understanding the importance of attention to detail, we meticulously planned every aspect of the campaign, from the choice of visuals to the strategic placement of advertisements and studying what the competitors were doing. And we came up with AHEAD. Just one word, one idea, one concept, to talk about the mindset of the TG, the exclusivity of the location and the legacy of the Sattva Group. A minimalist, silent but strong approach to make the brand stand out in the crowd.





A Mixed Mood as Hollywood Strikes Finally End
Posted in: UncategorizedCelebratory feelings are competing with resentment over the work stoppage and worries about the business era that is coming.
SAG-AFTRA and Hollywood Studios Agree to Deal to End Actors’ Strike
Posted in: UncategorizedThe agreement all but ends one of the longest labor crises in the history of the entertainment industry. Union members still have to approve the deal.
Disney+ Adds 7 Million Subscribers as Bob Iger Highlights 4 Areas of Focus
Posted in: UncategorizedIt’s been nearly a year since CEO Bob Iger returned to Disney, and the executive is moving past his “fixing” era. Flagship streaming service Disney+ added 7 million subscribers in the fourth quarter of fiscal year 2023, to reach a total of 150.2 million subscribers globally. Iger also revealed its ad-supported tier hit 5.2 million…