Now that the actors strike is over, Apple has released a love letter to Hollywood that celebrates filmmaking in all its grit and glory. The ad is set to a new rendition of Irving Berlin’s classic song “There’s No Business Like Show Business,” which was first composed for the 1946 musical Annie Get Your Gun….
Advertisers are investing more in TikTok Shop two months after the products launched widely in the U.S., despite mostly lackluster results. TikTok Shop launched officially in the U.S. Sept. 12 after months of testing. The tool lets millions of daily active users buy products directly from the app without having to go to a brand’s…
Disney’s upcoming animated film Wish hits theaters Nov. 22. To help promote the film, Verizon collaborated with Disney to release a “Wish on a StAR” augmented reality experience that will allow people to donate to their local Toys for Tots chapter(s) and grant children’s wishes this holiday season. The AR experience is accessed via QR…
MilkPEP and its agency Gale have enlisted entertainer Queen Latifah to take on “dairy deniers” who have been bullying milk drinkers, with a new campaign that’s a direct hit to the funny bone. The actor, producer, singer, rap icon and avowed milk drinker lends her star power to bring down the house and “pour milk…
Small Business Saturday is Nov. 25, encouraging shoppers to “shop small” at small businesses this holiday season. According to the American Express Shop Small Impact Study, 55% of small business owners “anticipate Small Business Saturday will make a significant contribution to their overall holiday sales this year,” and 45% of Gen Z and millennial “shoppers…
(TrendHunter.com) November 2023 social good trends see businesses increasingly prioritizing positive societal change and corporate social responsibility. Companies are integrating charitable initiatives, fundraising…
(TrendHunter.com) From groundbreaking gaming platforms to innovative monetization strategies, this top list takes a deep dive into the most recent innovations that are shaping the landscape of video game landscape….
You can add “Keeping on top of the rapidly changing tech space” to marketers’ to-do lists. It’s an ongoing struggle for marketers: where to invest in tech experimentation when budgets are tight and getting tighter. Without that ability to experiment, brands can get left behind. Equally, too much time spent minting NFTs for an uninterested…
Pre-pandemic, Virgin Group was ready to set sail on a grand new adventure with Virgin Voyages–its adult-exclusive cruise company. It even set up a partnership with global superstar and actor Jennifer Lopez to be the face of the new brand, as well as its chief celebration officer. And then the ships were stopped from sailing…
Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be a distant dream in the larger streaming video ecosystem. Four buyers found broken links within the post-campaign reports for YouTube Select campaigns, YouTube’s ad product introduced in 2020 that lets buyers choose to have their…
The SAG-AFTRA board voted on Friday to send the tentative deal with studios to its members for a ratification process that will end in early December.
(TrendHunter.com) From sneakers and figurines to NFTs and fragrances, this list of collectible gifts offers examples for nearly any collector in your life. While many of these collectibles are explicitly purchasable,…
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The election result, which could pump as much as $4 billion into the state within a few years per MJBizDaily, comes as a newly released Gallup poll found that…
Em uma fusão de tecnologia e marketing, a Coca-Cola transforma a Sphere de Las Vegas em uma cápsula futurista para lançar a Coca-Cola Y3000 Zero Sugar, a primeira bebida co-criada com inteligência artificial. Por que isso é importante: O que mais você precisa saber:
Leia Y3000: Coca-Cola lança versão criada por IA com experiência imersiva na Sphere de Las Vegas na íntegra no B9.
Com o fim da greve de atores em Hollywood, a Apple lança um comercial marcando o retorno triunfal à produção cinematográfica. Por que isso importa: O que mais você precisa saber:
Leia Com o fim das greves, Apple celebra cinema e iPhone 15 Pro em novo comercial na íntegra no B9.
(TrendHunter.com) Despite the rise of advanced entertainment technologies such as VR and AR, traditional tabletop gaming remains a prevalent field of entertainment for many. This list includes gift ideas for tabletop…
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn’t necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and…
For millions of early internet users, the brands Cracked.com, eBaum’s World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the chief executive of Literally Media, the company that owns the four legacy comedy brands, the titles instead evoked a sense…
In the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of gen AI that marketers need to know. This week’s news update includes: On the policy side Ahead of 2024’s U.S. presidential elections, Meta has…
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade–Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. In 2012, before winning either of her two World Cup titles with the U.S. Women’s National Team, she joined…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
