In today’s rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity. Brands like The RealReal are using innovative…
(TrendHunter.com) Sneakerheads are often the most challenging people to shop for, as there are a wide variety of styles and designs that exist on the market. This list of gift ideas for sneakerheads highlights the…
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling a comprehensive picture of customer behavior and preferences from various sources. This, in turn, was supposed to make it easier for media buyers and sellers to derive meaningful insights and drive informed decision-making for specific…
As we close out 2023, it’s hard not to look back at the unprecedented year that women’s sports–and the women in sports–have had. From Sam Rapoport’s relentless focus on DEI in the NFL to the evolution of the NWSL’s marketing and commercial models under Julie Haddon, we couldn’t be prouder to honor Adweek’s inaugural Champions…
Jason Donner, a 12-year employee, said he had lost his job after raising concerns about false statements surrounding the Jan. 6 attacks.
When Google deprecates third-party cookies from Chrome–as it says it will–in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years. While performance marketers–including big brands looking to drive sales and direct-to-consumer (D2C) brands spending more on lower-funnel efforts…
When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn’t long before he came across a language gap. Sotelo entered two prompts: “How does a guey [a Mexican-Spanish slang term for a man] look in Miami?”…
Driven by the uncertainty surrounding generative AI, news publishers have begun the complex process of drafting licensing agreements that would, in exchange for payment, grant AI firms access to their content. Publishers are faced with the impossible–albeit familiar–dilemma of needing to determine what is best for them now based on what might happen in the…
As we hurtle headfirst into the next tech frontier, it’s becoming increasingly clear that we need thoughtful, smart approaches to fully realize the power of generative artificial intelligence, rather than the breathless excitement of this year’s earlier months. With that in mind, we’re pleased to bring you the winners of Adweek’s inaugural AI Awards. Here,…
Freshly showered and wrapped in a towel, a man takes a peek in the bathroom mirror and realizes there’s a giant blemish on his shoulder that he can’t quite reach. His solution is to ask his boo to play a round of Dr. Pimple Popper. All together now: Awww, so sweet. While this may not…
McDonald’s e Crocs anunciam sua primeira colaboração global, trazendo uma linha exclusiva de calçados e acessórios inspirados nos personagens clássicos da rede de fast food. Por que isso é importante: A collab representa um marco para ambas as companhias, combinando o apelo icônico do McDonald’s com a popularidade crescente dos Crocs. A coleção, aliás, é …
Leia McDonald’s e Crocs lançam coleção inspirada em personagens da rede de fast food na íntegra no B9.
When Avengers: Endgame surpassed Avatar as the highest grossing movie of all time in 2019, it looked like Marvel Studios was invincible. Fast forward four years, however, and the picture looks very different. The unfortunate mix of a pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero…
The announcement is the first from a network about its plans since a tentative agreement was reached last week to end Hollywood’s strikes.
(TrendHunter.com) As the holiday season approaches, many consumers are looking for gifts that align with the lifestyles or habits of their family and friends. When it comes to cannabis users, this top list highlights…
CBS is back to its regularly scheduled programming. The broadcast network announced its 2024 primetime premiere dates, following the end of the SAG-AFTRA strike last week. CBS, which had previously announced its fall lineup back in May before shifting its schedule due to the Writers Guild of America strike, is bringing back its scripted series,…
Em nova campanha, a Renner deseja iniciar uma conversa encorajadora com mulheres, explorando a liberdade feminina. O filme “Dos 8 aos 80” acompanha a vida de uma mulher em diferentes fases, narrado por Zezé Motta. A criação é da Suno Paim, com produção pela O2 Filmes, Por que isso é importante: O que mais você …
Leia Renner celebra liberdade feminina em nova campanha na íntegra no B9.
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