As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO Fabiani’s career path, like many in her position, has been far…
As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO Fabiani’s career path, like many in her position, has been far…
As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…
A Chevrolet, nos EUA, está adotando uma abordagem familiar e emocional em seu mais recente comercial de Natal. A peça, que estreia na transmissão do jogo de futebol americano da NFL no Dia de Ação de Graças, apresenta uma mulher com Alzheimer em estágio inicial, revivendo memórias preciosas ao som de John Denver. A criação …
Leia Chevrolet traz emoção ao Natal com curta sobre mulher com Alzheimer na íntegra no B9.
Celebrando quase um ano do triunfo argentino na Copa do Mundo de 2022, a empresa de energia YPF lançou uma nova campanha estrelada por Lionel Messi. Intitulada “Tranquilo Campeón”, o jogador aparece em diversas formas lembrando a todos os argentinos que – apesar de qualquer problema – não devem se preocupar com nada, já que …
Leia Com Messi, YPF lembra a todo argentino que – “no pasa nada” – eles são campeões do mundo na íntegra no B9.
As our November holiday approaches, we find ourselves reflecting on the many things we’re thankful for. As a long-time veteran of the ad business, I’m thankful for the creative people in this industry, who breathe life into campaigns and brands on a daily basis, despite ever-changing client priorities and challenging economic environments. While many of…
As the self-described “all-time winningest coach” in street basketball, artist and entrepreneur Joe Cartagena (also known as Fat Joe) seems to be a natural fit as ClashTV’s streetball commissioner. Founded in 2021, ClashTV aims to bring the real-time thrill of high-energy sports to streaming. Cartagena discussed the platform’s plans to own and monetize this category…
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…
To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec. 1. The…
It’s a classic festive story: Rather than hating his boss, A Christmas Carol’s Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he’ll find joy in the holiday season. Apple’s annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a…
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get…
Broadcast Music Inc., one of the major performing rights organizations in the United States, collected $1.57 billion and distributed $1.47 billion for its 2022 fiscal year.
Broadcast Music Inc., one of the major performing rights organizations in the United States, collected $1.57 billion and distributed $1.47 billion for its 2022 fiscal year.
From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn’t just inching up year over year; they’re shattering records at a rapid clip. New legislation is emerging in response, with the Securities and Exchange Commission (SEC) proposing rules around mandatory emissions reporting for companies and…
The veteran TV executive is poised to take control of two prominent British news outlets, The Daily Telegraph and The Spectator, and may expand them into America.
With artificial intelligence making swift advancements every day, the metaverse–recently presumed “dead” in the industry–is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek’s NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques. Thanks to its blockchain-driven campaign…
During the last two decades, the telecom industry has significantly changed, shifting from wired to wireless technology. As millennials and Gen Z increasingly favor digital-first experiences, the market is continuously adapting to meet these new preferences. To understand how companies like Verizon Value are navigating this change, we spoke with Cheryl Gresham, the company’s chief…
A Black Friday é um dos períodos mais aguardados para compras, mas também traz riscos de fraudes online. Uma ferramenta crucial para proteger suas transações é a VPN – Rede Privada Virtual. Mas o que exatamente é uma VPN e como ela pode ajudar durante a Black Friday? O que é uma VPN? Uma VPN …
Leia ? Black Friday Segura: as vantagens de usar uma VPN durante compras online na íntegra no B9.
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