Dec
19
Dec
19
Artists Embrace Augmented Reality During Miami Art Week
Posted in: UncategorizedEach December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into their works, with some of these activations created by AR platform Art House. To support environmental conservation, the Eden Roc Miami Beach Hotel partnered with…
Dec
19
Experiential Brand of the Year 2023: Cadillac
Posted in: UncategorizedWhen Cadillac CMO Melissa Grady Dias charged Jack Morton Worldwide to come up with an exhibit for the grounds of the U.S. Open, the agency team immediately did the most logical thing–they split for Las Vegas. Not to hit the slots, though. “We took a field trip–we went to all the immersive exhibitions there,” said…
Dec
19
Experiential Enters Its Renaissance Era as Brands Take Bigger Swings
Posted in: UncategorizedHere’s an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that’s not cathartic enough, hurl a razor-sharp chef’s knife at a target while Gordon Ramsay’s disembodied voice supplies…
Dec
19
Jack Morton Is Adweek’s 2023 Experiential Agency of the Year
Posted in: UncategorizedWhen agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency global co-president Craig Millon, using a physical activation to develop a flagship product speaks to the potential for experiential to become more…
Dec
18
Adweek’s 2023 Experiential Awards: Standout Activations Making Their Mark
Posted in: UncategorizedFreed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that’s coming into its own. This year’s roster of…
Dec
18
When the Christmas ad casting goes bad – from Folgers siblings to Swiss Chalet
Posted in: Uncategorized
Dec
18
Dove Returns to the Super Bowl With Body Positivity Spot to Help Keep Girls in Sports
Posted in: UncategorizedDove has not been a Super Bowl advertiser for 14 years. But now-thanks to an assist from Nike-the brand is returning to the Big Game to promote body confidence in girls to keep them playing the sports they love. The 30-second Dove Super Bowl commercial will premiere during the first quarter on February 11. After…
Dec
18
These Provocative Ads Highlight the Choice Many Women Still Lack in a Sea of Options
Posted in: UncategorizedDeciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies….
Dec
18
Neo-hedonismo e mais: as 5 tendências de consumo para 2024, segundo a Diageo
Posted in: Uncategorized
Um novo relatório lançado pela Diageo revela cinco tendências-chave para 2024. O “Distilled: A Diageo Foresight Report” visa identificar e analisar as tendências de consumo mais relevantes para marcas de diferentes setores e regiões. Segunda a empresa, o estudo é fundamentado no Diageo Foresight System, uma ferramenta proprietária que monitora e rastreia conversas online em …
Leia Neo-hedonismo e mais: as 5 tendências de consumo para 2024, segundo a Diageo na íntegra no B9.
Dec
18
Christina Ricci Heads Up the S.A.F.E. Squad in Digital Security Awareness Campaign
Posted in: UncategorizedTaking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year. Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public…
Dec
18
Christina Ricci Heads Up the S.A.F.E. Squad in Digital Security Awareness Campaign
Posted in: UncategorizedTaking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year. Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public…
Dec
18
Top 50 Eco Architecture Trends in 2023 – From Solar Art Installations to Self-Sustaining Homes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These 2023 eco architecture trends range from solar art installations to self-sustaining homes.
A standout includes Berlin-based artist and architect Riccardo Mariano’s Arco del Tiempo (Arch…
Dec
18
Top 50 Eco Architecture Trends in 2023 – From Solar Art Installations to Self-Sustaining Homes (TOPLIST)
Posted in: Uncategorized (TrendHunter.com) These 2023 eco architecture trends range from solar art installations to self-sustaining homes.
A standout includes Berlin-based artist and architect Riccardo Mariano’s Arco del Tiempo (Arch…
Dec
18
Watch All the Panels From the First-Ever Adweek X
Posted in: UncategorizedAdweek’s first-ever Adweek X summit brought together industry leaders from across the country to Los Angeles for a jam-packed event all about the importance of breaking down silos and working with their teams. The summit also included the official reveal of Meta x Adweek’s Creatorverse Exchange, as well as a fireside chat featuring CJ Johnson…
Dec
18
An Independent Havas Could Lead to Structural Changes and Acquisitions
Posted in: UncategorizedWith French media company Vivendi’s announcement that it’s exploring a sale of Havas–as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia–could unlock more value for the agency, making it attractive to potential buyers, sources tell Adweek. The potential sale follows the partial sale of record label Universal Music Group…
Dec
18
Top 100 Eco Transportation Trends in 2023 – From High-Speed E-Boats to Eco Electric Camping Trailers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These 2023 eco transportation trends range from high speed e-boats to eco electric camping trailers.
Performance Marine Yachting’s ‘e801’ electric boat is a notable example with…
Dec
18
Top 50 Education Trends in 2023 – From AI-Based Reading Tools to (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These 2023 education trends range from AI-based reading tools to senior teaching initiatives. The educational landscape is rapidly transforming, propelled by the growing integration of artificial…
Dec
18
Top 100 DIY Trends in 2023 – From Illustrated Kombucha Guides to Entry Level 3D Printers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These 2023 DIY trends range from illustrated kombucha guides to entry level 3D printers.
Those who love to entertain or cook at home will love FarmSteady’s illustrated kombucha guide that is…
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