Hasta La Creative!

Para quem vinha notando uma certa “preguiça” do ChatGPT, que frequentemente não completava tarefas, fique tranquilo pois a OpenAI anunciou a solução. Sem detalhar exatamente o que foi corrigido, a empresa afirma que atualizou seu modelo GPT-4 Turbo, com o objetivo de melhorar o desempenho em tarefas como geração de código. Especificamente, o GPT-4 Turbo …

Leia OpenAI atualiza ChatGPT para superar “preguiça” e melhorar desempenho na íntegra no B9.

O SXSW 2024, que vai rolar 8 a 16 de março, anunciou que a estreia mundial de “Matador de Aluguel” (Road House), da Amazon MGM Studios e dirigido por Doug Liman, vai abrir o festival de Film & TV este ano. O filme, dirigido por Doug Liman, é um remake do clássico de luta de …

Leia “Matador de Aluguel”: filme da Amazon estrelado por Jake Gyllenhaal vai abrir o SXSW 2024 na íntegra no B9.

Denver-based kitchen appliance brand Levo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb. “Approximately 30% of our customer interactions with Herb involve effective upselling strategies,” said Chrissy Bellman, Levo founder and CEO. The company wouldn’t share specifics. Brands are increasingly adopting gen AI…

Time of possession is one of the most important stats in the NFL, and it’s pretty important for streaming services, too. Following Peacock’s recent record-breaking streaming TV audience for the NFL Wild Card matchup between the Miami Dolphins and Kansas City Chiefs, one of the big questions was whether the additional audience would stick around….

Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a follow-up to the Rookie Mistakes AR experiences that have launched over the last two years. People can visit Snickers’ NFL site…

Popular opinion: People love a flexible work policy. Paving the way in this area is We Are Rosie, a fully flexible platform providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet their individual needs. The 5-year-old company was started by former advertising exec Stephanie Nadi…

Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that “AI will have far greater impact than the microprocessor, the PC, the internet and the mobile phone.” And he’s not wrong. AI will fundamentally change our lives. But there’s one problem: Brand managers are significantly misinterpreting…

As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight. Speaking at ADWEEK’s Outlook 2024 in New York on Tuesday, Paramount ad sales chief John Halley denied reports that surfaced last week claiming the company is struggling to sell Nickelodeon’s Super Bowl inventory. According to…

A prolific filmmaker and writer who took sides, he was best known for a documentary about the Khmer Rouge’s genocide in Cambodia in the 1970s.