After sitting out the Super Bowl last year, Verizon is making a comeback with a strategy that encompasses an in-game ad, a weeklong collaboration with the Las Vegas Sphere, and exclusive VIP experiences with partners such as Netflix Max, Apple Music and Uninterrupted, the athlete brand co-founded by LeBron James and Maverick Carter. “The ads…
A new musical from Jason Robert Brown, Daisy Prince and Jonathan Marc Sherman explores the diverging trajectories of two young writers in the late 1990s.
After sitting out the Super Bowl last year, Verizon is making a comeback with a strategy that encompasses an in-game ad, a weeklong collaboration with the Las Vegas Sphere, and exclusive VIP experiences with partners such as Netflix Max, Apple Music and Uninterrupted, the athlete brand co-founded by LeBron James and Maverick Carter. “The ads…
Brands still flock to Super Bowl 58 for its massive reach and potential rewards, but Pop-Tarts and AT&T have worked to make less crowded college bowl matchups into Big Games of their own. On Dec. 28–a Thursday night–in Orlando, Pop-Tarts parent company Kellanova and its creative partners at Weber Shandwick introduced fans to their Frosted…
Brands still flock to Super Bowl 58 for its massive reach and potential rewards, but Pop-Tarts and AT&T have worked to make less crowded college bowl matchups into Big Games of their own. On Dec. 28–a Thursday night–in Orlando, Pop-Tarts parent company Kellanova and its creative partners at Weber Shandwick introduced fans to their Frosted…
Brands still flock to Super Bowl 58 for its massive reach and potential rewards, but Pop-Tarts and AT&T have worked to make less crowded college bowl matchups into Big Games of their own. On Dec. 28–a Thursday night–in Orlando, Pop-Tarts parent company Kellanova and its creative partners at Weber Shandwick introduced fans to their Frosted…
By closing less than a year after it launched, The Messenger is now one of the biggest busts in the annals of online news.
Leaders of the tech industry were summoned by the Senate Judiciary Committee to testify in front of Congress on Wednesday, pressed on how safe their platforms are for children. First-time Congress testers like CEO of X Linda Yaccarino, Snap CEO Evan Spiegel and CEO of Discord Jason Citron, joined seasoned figures like Meta CEO Mark…
Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising.
She profiled Vivien Leigh, Katharine Hepburn, Judy Garland, Barbra Streisand and Ronald Reagan. She also profiled herself, in two memoirs and an autobiography.
She profiled Vivien Leigh, Katharine Hepburn, Judy Garland, Barbra Streisand and Ronald Reagan. She also profiled herself, in two memoirs and an autobiography.
She profiled Vivien Leigh, Katharine Hepburn, Judy Garland, Barbra Streisand and Ronald Reagan. She also profiled herself, in two memoirs and an autobiography.
(TrendHunter.com) Ahead of the celebration of Chinese New Year, many brands across industries are launching curated Lunar New Year collections designed to capture attention with their novel design. Tiffany & Co….
The introduction of over-the-top (OTT) broadcasting platforms by European soccer’s football elite has been on the rise as part of a growing trend of sports properties recognizing the potential of acting as their own media platform. With streamers such as Amazon Prime Video and now Netflix, with its $5 billion WWE Raw deal, getting into…
The company had claimed that the Florida governor and his allies violated its First Amendment rights by taking over a special tax district that governs Walt Disney World.
(TrendHunter.com) In celebration of Chinese New Year, 7-Eleven is introducing a delightful and limited-edition collection – the ‘Sanrio Characters Double-Sided Lucky Flip Plushies.’ Set to launch on January 31st,…
Kyte Baby, an upscale clothing line for babies and toddlers, found itself in a full-blown crisis last week when its CEO denied an employee’s request to work remotely. The employee’s adopted baby, who was born prematurely, was in the NICU hundreds of miles away from her home and office. And yet she was told to…
A Kawasaki marca sua presença inaugural no Super Bowl com um comercial que destaca o poder icônico do mullet. Alerta de gatilho: mesmo que não seja seu tipo preferido de penteado, talvez o filme exiba o sonho de todo calvo. A escolha criativa, desenvolvida pela agência Goodby, Silverstein & Partners, ressalta a relevância cultural do …
Leia Kawasaki celebra a cultura do mullet em sua estreia no Super Bowl na íntegra no B9.
Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm’s COPPA-compliant advertising technology. Precise Gaming allows advertisers to run branded videos and customized mini games in top gaming applications, as well as run ads next to relevant YouTube gaming videos that suit the brand’s…
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