Senior Advertising Professional has 14+ years experience of creating and building brands. He has been featured on Impact Top 30 under 30 (2017) has won 40+ Awards and is listed as amongst India’s Top Creative Directors (By GoodAdsMatter). We met Vaishak at a prominent Post Studio in Mumbai for this quick conversation.
The All India Radio Campaign.
The Australia Tourism Campaign.
(TrendHunter.com) Portals is a new parfum collection by Melanie Martinez, inspired by her album K-12 and her upcoming EP After School. The collection features four unique scents: Strawberry Shortcake, Crybaby,…
When a Super Bowl ad fetches between $6.5 million to $7 million for just 30 seconds of airtime, it’s no wonder many brands opt to run short versions of their commercials on game day. But shorter doesn’t always mean better, a phrase that rang especially true this year. Most of the Super Bowl 58 ads…
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event’s allure. Amid the glitz of celebrity endorsements and the strategic genius of top-tier agency teams, there’s an often-overlooked cadre of professionals who are the backbone of these advertising marvels: the makers. The creation of these spots is a symphony of artistic…
If dead men could talk–or better yet, sing–they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them. They can’t wake up and smell the roses, after all, since they “can’t wake up,” according to a playful…
AI has been around for years, but the release of ChatGPT brought it to everyone’s attention. Now, technology drives most industries, and companies are focusing on giving customers tech-based experiences. For non-tech brands, this means partnering with tech companies to meet consumer expectations. To learn more about the innovation in this space, we spoke to…
The German media company Axel Springer announced its first U.S. leadership team this morning, a 10-person cohort whose appointments signal the domestic ambitions of the global news behemoth. The team includes a mix of four longstanding executives, five new hires and one internal promotion, and it has been a year in the making, according to…
In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more. Van Kesteren talks about the complexities of…
In the ever-evolving landscape of men’s fashion, finding a wardrobe that seamlessly balances contemporary trends with timeless classics can be a challenge. However, at MHW Clothing, we pride ourselves on curating a collection that transcends seasons and ensures you stay on the cutting edge of style. Join us on a sartorial journey as we delve into the essential pieces that define sophistication and elevate your fashion quotient.
At MHW Clothing, we understand the importance of a well-fitted pair of trousers. From classic chinos to sleek dress pants, our collection boasts precision tailoring to accentuate your silhouette. Embrace comfort without compromising on style and make a lasting impression in any setting.
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Discover a world of timeless style at MHW Clothing, where every piece is a reflection of our dedication to quality and fashion-forward design. Shop online in Pakistan for men’s clothing that transcends trends, ensuring you always make a lasting impression. Elevate your wardrobe with MHW Clothing and redefine your style journey.
Nowadays, people tend to meet each other through online platforms for dating and friendship. However, finding a community, particularly for men in LGBTQ+ communities, remains a challenge. Archer is a social-first dating app for gay, bisexual and queer men. It provides a safe and celebratory platform where users can express themselves and build connections freely….
Netflix is back in the (in-person) TV upfront rotation. Top line After suddenly shifting to a virtual event last year, the streaming company will make its in-person upfront debut on May 16 at Manhattan’s Pier59 Studios. However, the event won’t be a traditional upfront presentation. Between the lines This year, Netflix will host The Netflix…
Layoffs are hitting Paramount. Top line Days after Super Bowl 58 smashed viewership records and Paramount saw record-breaking ad sales, the company is moving forward with significant layoffs, according to a memo from CEO Bob Bakish on Tuesday. Reports say the company could cut up to 800 jobs across its portfolio, which includes CBS, Paramount+,…
The company, which is moving away from traditional TV, lost more than $1 billion last year at its streaming division.
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+–Sellers and Publishers 500+–is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC…
The White House heralded Karine Jean-Pierre as a trailblazing press secretary. But it has increasingly relied on John Kirby, a longtime Washington hand, to spread its message.
In a new pair of ads from nonprofit Potential Energy Coalition, kids struggle to breathe as pollution fills the air. The marketing firm, which aims to create public demand for action on climate change, released the ads this week in a handful of states where it has identified a unique overlap: a high concentration of…
A Super PAC spent $7M on a media placement during the Super Bowl, but only 36 hours to produce the spot. And they were able to run it with no input or approvals from the client. Who does that? Answer: American Values Super PAC. The spot contains no original thinking. It’s merely a clumsy recreation […]
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