It’s about that time … awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced the 76th Primetime Emmy nominations with the help of Abbot Elementary’s Sheryl Lee Ralph and Veep’s Tony Hale, and the streamers, along with Emmy darling The Bear, dominated the news. Netflix led the way with…
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its…
Brian Lesser will be the new global CEO of GroupM, WPP’s media investment company. Lesser succeeds Christian Juhl, who is stepping down after five years in the role. Juhl is set to take a new position within WPP as president of corporate development. Lesser previously spent 10 years with WPP, including as CEO of GroupM…
It’s time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn’t about recognizing the CEO. Instead, it’s about honoring the leaders who keep the operation running efficiently and profitably, and put innovation and team culture at…
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound and music to stand out both in traditional media and on audio-first platforms like TikTok, Spotify and other social media and streamers. However, knowing your…
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with under 1000 employees being affected. Between the lines According to a source familiar with the matter, the cuts are in the U.S. only, impacting…
Apple lançou uma campanha global sobre privacidade, destacando como o Safari protege usuários de vigilância. O filme “Flock”, criado pela TBWA/Media Arts Lab, retrata câmeras de vigilância em forma de pássaros que perseguem pessoas, uma alusão ao filme “Os Pássaros”, clássico de Alfred Hitchcock de 1963. A mensagem é clara: a privacidade está nas mãos …
Leia Cameras de vigilância voadoras perseguem quem não usa Safari em nova campanha da Apple na íntegra no B9.
Deadpool’s got back–and he’s not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment’s resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool’s unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds’ alter ego as…
Deadpool’s got back–and he’s not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment’s resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool’s unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds’ alter ego as…
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Para as Olimpíadas de Paris, a Coca-Cola criou latas especiais que se “abraçam”, em uma campanha que celebra o poder do esporte de unir pessoas. ? Colaboração artística: Três artistas franceses, incluindo Aurélia Durand, colaboraram para desenhar as latas, que exibem mãos e braços em um abraço. A campanha destaca o icônico motivo do abraço …
Leia Coca-Cola lança latas “abraço” para Olimpíadas de Paris 2024 na íntegra no B9.
Deadpool’s got back–and he’s not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment’s resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool’s unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds’ alter ego as…
A production technique gave the impression that Rachel Maddow and other star anchors were reporting in Milwaukee, not from 30 Rockefeller Plaza.
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Para as Olimpíadas de Paris, a Coca-Cola criou latas especiais que se “abraçam”, em uma campanha que celebra o poder do esporte de unir pessoas. ? Colaboração artística: Três artistas franceses, incluindo Aurélia Durand, colaboraram para desenhar as latas, que exibem mãos e braços em um abraço. A campanha destaca o icônico motivo do abraço …
Leia Coca-Cola lança latas “abraço” para Olimpíadas de Paris 2024 na íntegra no B9.
Deadpool’s got back–and he’s not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment’s resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool’s unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds’ alter ego as…
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O Tinder anunciou uma nova funcionalidade baseada em inteligência artificial para auxiliar os usuários na escolha das melhores fotos de perfil, com o objetivo de aumentar as chances de match. ? Photo Selector: A ferramenta “Photo Selector” utiliza tecnologia de reconhecimento facial para identificar e selecionar as melhores fotos do usuário a partir da galeria …
Leia Tinder lança IA que escolhe suas melhores fotos para aumentar chances de match na íntegra no B9.
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that…
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