That’s a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company’s president of advertising, announced the news, saying, “We closed deals with all major holding companies, as well as independent agencies, with a 150%-plus increase in upfront ad sales commitments over 2023, in line with our…
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her journey from organizing soccer team outings as a 10-year-old to leading the marketing efforts at one of the world’s most iconic tech brands. She credits her…
Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency’s New York office. Lawall, who joined Rethink last September as executive creative director, will report to Rethink’s global CCO, Aaron Starkman. Lawall held various creative positions at a variety of agencies throughout her career. She was most recently executive creative…
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn’t blow any smoke. Hot on the heels of his gig as an NBC special correspondent at the 2024 Summer Olympic Games in Paris, Snoop stars…
When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched with essential vitamins. Celsius CMO Kyle Watson is making it her mission to make the brand stand out and be…
Remember MySpace? If the memory proves to be a bit hazy, don’t fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age film, DiDi. DiDi marks Wang’s first feature-length directorial debut, first making waves at the 2024 Sundance Film Festival where it won…
Remember MySpace? If the memory proves to be a bit hazy, don’t fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age film, DiDi. DiDi marks Wang’s first feature-length directorial debut, first making waves at the 2024 Sundance Film Festival where it won…
To continue its recent growth, the NFL can’t just say its game is for everyone: The league has to show it. NFL marketers say they want the game to transcend the political climate of a U.S. election year, expand beyond the borders of its home market, and continue the progress it’s made among women, Latinx,…
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with entrepreneurs and investors Kass and Mike Lazerow. The Lazerows explore the realities of startups, sharing their journey from founding social media marketing platform Buddy Media to navigating the challenges of venture capital. They discuss the importance of…
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with entrepreneurs and investors Kass and Mike Lazerow. The Lazerows explore the realities of startups, sharing their journey from founding social media marketing platform Buddy Media to navigating the challenges of venture capital. They discuss the importance of…
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North Macedonia native George Popstefanov financed the launch of PMG when he was just 28 in 2010. From there, the Dallas-based digital agency has grown to over 900 employees handling media, creativity, and technology, and delivered 20% growth over the past year. As he’s built the agency, the shop has racked up multiple “best place…
North Macedonia native George Popstefanov financed the launch of PMG when he was just 28 in 2010. From there, the Dallas-based digital agency has grown to over 900 employees handling media, creativity, and technology, and delivered 20% growth over the past year. As he’s built the agency, the shop has racked up multiple “best place…
(TrendHunter.com) The August 2024 social good round-up highlights some charitable and educational initiatives that seek to make a difference.
Fort Wayne Trails and AWS Foundation, for example, emphasize inclusivity…
The offer by Edgar Bronfman Jr. comes days before a crucial deadline in the scramble to acquire control of Paramount.
The offer by Edgar Bronfman Jr. comes days before a crucial deadline in the scramble to acquire control of Paramount.
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it was eliminating its cheapest ad-free tier, the Basic plan, in the United States and France–and some Netflix subscribers shared on Reddit and X…
Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that “the whole city of Dayton came to a halt.” It was 1968, and WLWD’s The Phil Donahue Show was only a year old. How could an upstart talk show on a local NBC affiliate manage to interrupt…
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