Hasta La Creative!

Overall, TV viewership of the Democratic National Convention in Chicago was up 14 percent from the Republicans’ event last month.

Nike e LEGO anunciaram uma parceria de longo prazo com um propósito ambicioso: integrar o poder do esporte e do brincar criativo no cotidiano das crianças ao redor do mundo. Segundo comunicado, essa colaboração vai além de simples produtos; incluindo ações que visam fomentar o desenvolvimento de habilidades essenciais para que as crianças alcancem todo …

Leia Nike e LEGO se unem para transformar brincadeira e esporte em ferramentas de desenvolvimento infantil na íntegra no B9.

A Adria lançou uma campanha divertida para promover seu mais novo produto – um lámen sem fritura. Sob o conceito “os concorrentes estão fritos” – leia-se, Nissin – a marca utiliza o humor para satirizar as possíveis reações da concorrência ao descobrir a novidade. A campanha, desenvolvida pela agência Lew’LaraTBWA, simula reuniões corporativas de outras …

Leia Com um toque de “Succession”, Adria satiriza concorrência para lançar lámen sem fritura na íntegra no B9.

Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to messaging attempts to find the venues with the most eyeballs and tell the most compelling stories. But if there is one lesson to be learned from the last decade, people respond far better to messaging…

He led the broadcasting organization during the coronavirus pandemic, a decline in revenue and a period of extreme political polarization.

What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it’s a CarMax. Instead, they’re greeted by a creepy cast of characters who work at “BeetleMax.” Their search for a car takes an eerie turn. Within a few moments of the family…

Today, NBCUniversal announced a record number of advertisers for the 2024 Paralympic Games, with a 60% increase in ad sales. Among those advertisers, Toyota is returning as the presenting sponsor. With the partnership, Toyota’s “power of community” theme will be highlighted before, during, and after the Paralympic Games coverage with primetime in-show and out-of-show integrations….

In August, YouTube leapfrogged Netflix to reclaim the number one spot in the annual 100 Coolest Brands for Kids and Teens list, compiled by specialist kids and family insight agency Beano Brain. This week on Yeah, That’s Probably an Ad, Helenor Gilmour, director of strategy for the business (a sister brand of the eponymous comic…

The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in ’90s nostalgia. The work features actor Greta Lee in a brand debut that may be this fall’s answer to Jeremy Allen White’s headline-grabbing spring video for the legendary fashion label. Lee, a first-time Emmy nominee for…