NBC News’ Today continued to be America’s most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast’s total viewer count moved to thin ice territory as only 29,000 total viewers separated it from ABC News’ Good Morning America. Considering that the gap between…
Dash Social, a 10-year-old company that helps brands manage their social media, wants a cut of creator budgets. Dash Social, formerly known as Dash Hudson, is launching a platform for brands to find and work with creators. Dash Social also sells social media technology that brands like Amazon, Estee Lauder, and Unilever use to schedule…
Estamos testemunhando uma nova Guerra Fria, mas desta vez o campo de batalha é digital. O lançamento do DeepSeek pela China não é apenas mais um marco tecnológico – é uma demonstração de poder que redefine o equilíbrio global em inteligência artificial. O mais impressionante é que foi desenvolvido com uma fração dos recursos que …
Leia DeepSeek: tudo que você precisa saber na íntegra no B9.
TikTok is easing advertisers’ concerns over running ads on the platform, assuring them they are not impacted by the divest-or-ban law, according to an email to a media executive at a major brand, and reviewed by ADWEEK. The company stressed that the law only applies to those who “distribute, maintain, or update TikTok by means…
Creatives at Liquid Death, touting their shoestring-budget marketing as a major point of pride, have previously shied away from multimillion-dollar Super Bowl commercials. This is the year they take the pricey plunge. The renegade canned water brand–with a growing lineup that now serves iced tea, sparkling and still water varieties–is buying its first national Super…
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….
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| THE ORIGINAL? Jollibee – Chickenjoy – 2022 Click the image to enlarge Source : Ad Forum Agency : David&Goliath Los Angeles (USA) |
LESS ORIGINAL Mc Donald’s – Chicken Big Mac – 2024 Click the image to enlarge Source : Cannes Lions Longlist Agency : TBWA Hunt Lascaris (South Africa) |
The network wanted to move Mr. Acosta to the midnight time slot, a backwater in cable television news.
It’s the time of the year when station goals and personnel change. This time it’s at WSAV in Savannah, Georgia. Connor Hackling has been named ND at the NBC affiliate. “I am very excited to have Connor take over the leadership of our broadcast and digital news operations,” said WSAV vice president and general manager…
Sara Sandrik has been promoted to vice president and news director for ABC owned Fresno station KFSN. Sandrik has been the manager of news content since 2020. The station press release said that Sandrik has also executive-produced the station’s evening newscasts and has been instrumental in launching and growing KFSN’s newest newscast, Live at Three….
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a performance guarantee for any qualified campaign that ran during a four-week window coinciding with the U.S. presidential election. Between Oct. 15 and Nov. 15, all…
The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George Floyd in Minneapolis, where Target is headquartered, spurred the company to set goals of spending more than $2 billion with Black-owned businesses by 2025 and boosting…
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon’s demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping, browsing, and streaming signals and then optimizes ad buys across streaming TV and online video to target an audience who is most…
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon’s demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping, browsing, and streaming signals and then optimizes ad buys across streaming TV and online video to target an audience who is most…
Claudine Wong has been named weekday evening anchor for Oakland Fox owned station KTVU Fox 2. Wong will co-anchor the station’s 5 and 10 p.m. newscasts alongside Mike Mibach. “As a Bay Area native who has reported the news here for 20 years, Claudine is uniquely qualified to deliver the stories that truly matter to…
Chief marketing officer Tariq Hassan has left McDonald’s. On Monday, McDonald’s USA president Joe Erlinger posted a letter on the company’s website which revealed that Hassan had resigned from his post shortly after the holidays. Alyssa Buetikofer, CMO of McDonald’s Canada, will succeed Hassan in his role as chief marketing and customer experience officer, effective…
Chief marketing officer Tariq Hassan has left McDonald’s. On Monday, McDonald’s USA president Joe Erlinger posted a letter on the company’s website which revealed that Hassan had resigned from his post shortly after the holidays. Alyssa Buetikofer, CMO of McDonald’s Canada, will succeed Hassan in his role as chief marketing and customer experience officer, effective…
Chief marketing officer Tariq Hassan has left McDonald’s. On Monday, McDonald’s USA president Joe Erlinger posted a letter on the company’s website which revealed that Hassan had resigned from his post shortly after the holidays. Alyssa Buetikofer, CMO of McDonald’s Canada, will succeed Hassan in his role as chief marketing and customer experience officer, effective…
Advertising tech company The Trade Desk isn’t interested in snapping up companies–despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for programmatic ad dollars. But the giant is notably not a buyer of companies. Besides Sincera, The Trade Desk’s only…
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He’ll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent. “And I’m not doing all that…
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