Sometimes beauty comes from the beast.
Advertising Agency: Mcann Erickson Jakarta, Indonesia
Creative Directors: John Bailey, Andri Putra
Art Director: Adam Pamungkas
Copywriter: Thomas Patrik
Photographer: Roy Genggam
Published: November 2007
Last week, we made a barely-announced return to Coffee Morning for the new year. It was too late to post here, so we only sent out a text message. We apologize for any of you that were unaware of the late invitation. In any sorts, maybe karma worked against us since no one was at Magazines and Coffee to greet us when we arrived.
No worries. We’ll give it another shot this Friday, at 7:30. It should be a good time and I know we all have some good stories to tell from the holidays. But if you’re anything like me, I barely remember what happened three days ago. The good thing, I’ve got a great imagination and can make stuff up on the fly. You’ll see.
Hope to see you on Friday.
I like what Marshall Kirkpatrick has to say about launching a social network in today’s media environment.
Social networks have caught on for a reason – they offer functionality that’s very useful for a lot of people in many different communities of interest. That said, everyone is wary of copy-cat, roach-motel, me-too social networks. Why not have your cake and eat it too? By framing the extension of your existing site as just that, an extension of your existing users’ profile capabilities, instead of as a social network launch – you can make everyone happy and maintain your dignity.
He also has some interesting things to offer on while labeling a soc net.
You could build your own social networking functionality for your site, but chances are that’s not your area of expertise. In that case, you may want to let someone else do that for you. Check out KickApps, CollectiveX, Elgg, PeopleAggregator and the TechCrunch list of white label social network vendors.
There are enough white label social network options on the market that it should be a buyer’s market and vendors should be innovating rapidly to serve user needs and differentiate themselves.
I’m likin’ what I’m hearing because I’m intent on building a soc net for bars and those who frequent bars. If you have any advise for me concerning this project, or want to contribute in some way, please let me know.
George, you can be a charter member!
Go David, go.
David is the owner of The Next Wave in Dayton. Find out more at his campaign site Esrati.com.
Radiohead got great coverage of their “In Rainbows” album that you could download and pay what you feel like.
Funny that 2008 saw the album was released in record stores around the world and you can no longer download it. Early adopters only thanks! Record labels rejoice as we all realize there still more money to be made with physical CD’s.
But don’t let Radiohead’s PR train fool you into thinking they were the only ones. It wasn’t just Radiohead doing this there were other examples all with seemingly positive results.
Steal This Film part I & Part II asked the P2P users to pay a small donation and it seems to have worked out OK.
Revolution let people into theaters for free and had them pay at the end. In the Fox interview below the producer says “we’ve made over $5 million” which is great for a independent film.
Even comedians are getting in on the act with Steve Hofsetter making triple his normal royalty if he released he latest album on a label. This article quotes “In the first two days of sales, Hofstetter says he has made more money than he did in the first two weeks of his last album.”
Trent Reznor and his pet project “Niggy Tardust” had 28,000 people pay $5 for the new album. That equated to 18% of the total downloads.
After reading Trent’s quite honest report on his site he seems disappointed. Sounds like he spent quite a bit of money actually producing the album. Also he set the price $5. All the other efforts asked people to pay what they felt. So people may have paid more. Also he could have brought in more smaller donations.
These successes show you don’t have to be one of the biggest bands on the world to make this work. In fact the gimmick might even expand your brand beyond your initial fan base.
Will any major brands trial this idea in 2008. Pay what you want for a pair of Nike’s? I guess it’s easy for digital distribution. You not actually at a lose if 1,000,000 people take you up on your offer and don’t pay. But with psychical products there is a production cost.
I guess the Hare Krishna’s have been doing this for a long time with their free food in exchange for a donation of some kid. And I know there have been many “Pay what you feel” restaurants in the past that get by the same way.
A really lovely spot for Adidas and the 2008 Beijing Olympics brought to you by the talented folks at Psyop & TBWAChina. The first of four spots, “Together” uses a combination of live action action and illustration to create very distinct look that is both clean and austere, while also being warm. A welcome respite from the traditional athlete montage pieces, this spot really conveys the emotion and power that is the Olympics. I don’t think they really needed to end on the full live motion footage, but hey, all-in-all really nice work. Read more about what went into it here.
Technorati Tags: review, advertising, broadcast, beyond madison avenue
Equinox’s new campaign by Fallon is titled “Happily Ever.” The ads feature images of hot bodies posing in provocative positions with the headline “Happily Ever,” followed by “What’s your after?” in small print.
Adage happened to have some quotes from the senior director of marketing for Equinox on the campaign:
“The big selling point of Fallon was their creativity,” said Hillary Benjamin, senior director-marketing for Equinox. “This new campaign is so strategically sound and out-of-the-box that it will exponentially fill the marketplace on its strength.”
“It’s [about] both fitness and lifestyle,” Ms. Benjamin said. “We were looking to continue to evolve the brand’s lifestyle position. Our members are less motivated by physical results [than] the long-term implications of being physically and emotionally fit. They work hard for their rewards, and in this case, our members expect their ultimate fantasy, their ‘happily ever after.'”
Fallon hired Paris fashion photographer and director Ellen van Unwerth to shoot the campaign. The photos focus on four themes: female and male sexual fantasy, inner beauty and eternal youth. They all carry sexual overtones, from three nuns painting a nude male model in a David-like pose to women eating fruit off a man’s stomach.
“We wanted it to be visually arresting enough so people will understand and take note of the campaign,” Ms. Benjamin said.
NEW YORK (AdAge.com) — For the winners of a create-your-own-ad contest sponsored by Frito-Lay's Doritos for last year's Super Bowl, promoting themselves and their work, rather than a bag of chips, was the real goal.
Ian Rogers, VP Video and Media Applications at Yahoo, spoke at the Creative Artists Agency conference in Aspen recently.
Here’s a small portion of what he said:
There is more opportunity in leveraging the scale of the Web than trying to create scarcity. We’ve all been engaged in many attempts at creating scarcity in digital music and none of them have worked. Meanwhile, others have been leveraging the scale of the Web with great success. We should learn from this pattern and apply our energy appropriately.
DETROIT (AdAge.com) — Eighty staffers at BBDO's area office in Troy, Mich., were called into human resources one at a time this morning and told they were being let go, according to executives close to the matter. The positions cut from the Omnicom Group agency will affect nearly every department, they said.
LONDON (AdAge.com) — France's biggest advertiser, L'Oreal, has appointed ZenithOptimedia to its $733 million media-planning and -buying account. The move ends an arrangement that was once traditional among many big European marketers — handling its own media in-house.
And you thought speed dating was just for those who can't even find a partner online, a two-hour event designed to remind a person that sometimes staying single is better than the alternative?
Apparently it's a good way for an agency to pi…
Time Warner is willing to pay $12 million to invest in Gaia, a virtual world based on parties where teens watch The Matrix and Ace Ventura: Pet Detective?! That’s it, I’m starting my own virtual world. I’m calling
it DaveWorld. It’s a natural extension of my popular social network for people named Dave. What will DaveWorld look like, and what people will do there? Oddly, it resembles the bleak workscapes in Monster.com’s new ad campaign. Visitors are invited to follow my daily routine: Go to work, come home, sit on the couch, eat pizza, surf the Web and watch TV. There’s also a virtual laundry room, but two of the dryers are broken because the virtual management company is too cheap to spend some virtual money for repairs. The soundtrack is all Kraftwerk. I like Kraftwerk. Your choice of avatars: me or Nicolas Sarkozy. You can also do a mashup where we resemble Killer Klown Barbie. As yet, there’s no URL or mobile access. Still, one thing’s for sure: With some venture backing and corporate ad support, DaveWorld could take off.
—Posted by David Gianatasio
Ernie Schenck, executive vice president and creative director at Hill Holliday, explores the tendency in creative people to occupy their minds with thoughts about how much better things are “over the hill and through the trees.”
We are terrible longers, we ad people. No matter where we are, we long to be somewhere else. Goodby. Wieden. Chiat. If only I weren’t stuck in this sorry ass agency in Davenport, we think; if only I could squeeze my eyes shut and a wormhole would pass over me at that very moment and when I opened them, I would be awash in the glorious radiance of Crispin; if only I could be anywhere but here in Davenport, in Tacoma, in Providence, in Oklahoma City, life would be good, life would be perfect. The creative grass is never so green as it is anywhere but where we happen to be.
Truer words have rarely been written.
For me, I don’t see one of the name brand shops as “the answer” like I once did. For me personally, it’s about working for with people I like on projects I find worthwhile.
[via Communication Arts]
For the presidential candidates, Iowa and New Hampshire are now in the rearview mirror as attention turns to Michigan, South Carolina and the bounty of Super Tuesday states. Already the pundits are breathlessly anointing winners and losers, suggesting strategies and attempting to predict what happens next.
OK. Apart from the fact it’s sickening this kid is so materialistic, rude and un-thankful for the gift her grandparents got for her, this video for Reevoo is actually pretty hilarious. Though it’s hard to believe anyone would confuse…
WASHINGTON (AdAge.com) — It's damn the polls, full speed ahead for the presidential race. Whatever the surprising New Hampshire results mean for the overall race, one outcome is all but guaranteed: There will be more — much more — ad spending.
Ever had that annoying co-worker or that pompous boss of yours walk into the lunch room and ask you for a slice of your pizza without the smallest hint of thanks or appreciation? You know you have and while…
There's a dilemma that small agencies are facing as they take on more project-based accounts: How to handle client conflicts when they are doing work for more than one client in a competing industry?
NEW YORK (AdAge.com) — When Equinox Fitness chose Fallon to be its advertising and media-relations agency back in mid-September, it did so with the idea that the Minneapolis-based shop would bring talk value to the chain's marketing strategy. Consider it done. Fallon's first campaign for Equinox already has drawn cheers and criticism for its bold art, sexual overtones and complexity — or, some believe, ambiguity.
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