LONDON – BSkyB has been given an extension to the deadline for it to decide whether it will appeal the Competition Commission’s ruling that its 17.9% stake in ITV is against the public interest.
LONDON – Coca-Cola Great Britain (CCGB) is the latest company to tap into consumer-generated media with Wednesday’s launch of website designed to gather consumer feedback on issues such as labelling, nutrition and to field consumer questions.
LONDON – Publisher Penguin is launching a major on- and offline marketing campaign to promote the Puffin Classics collection, which includes books such as ‘Treasure Island’, ‘The Wizard of Oz’ and ‘Oliver Twist’.
SINGAPORE – OMD has filled the long-vacant top job of its Singapore office with Lisa Ong from Starcom Taiwan.
SANTA CLARA – Contenders from the major holding companies are lining up to challenge incumbent Universal McCann for Intel’s global media planning and buying account, which will include the US$60 million Asia-Pacific business.
LONDON – Sony Ericsson has signed a seven-figure four-year sponsorship deal with Russian tennis player Maria Sharapova to make her the company’s first global brand ambassador.
LONDON – Fears that the economy is about to slide into recession are likely to be reinforced with the news that marketing spend fell by more in the last quarter of 2007 than any time in nearly two years.
LONDON – Marketing is bearing the brunt of the 2,000 jobs being cut at EMI, home to Coldplay and Robbie Williams, as the record firm’s new private equity owner Terra Firma Capital Partners slashes costs.
LONDON – Britain’s biggest brewer, Scottish & Newcastle, could enlist the help of Budweiser giant Anheuser-Busch to repel takeover interest from the consortium of Carlsberg and Heineken.
As nationalisation looks more likely for Northern Rock, Stephen Foster revisits the situation the bank is in and looks at EMI’s difficulties.
LONDON – Havas has acquired the independent media agency BLM to form part of its evolving Arena network.
John Sharkey, who defied the idea of England as declining Empire and helped Thatcher in wake of Falkland War, appointed by Nick Clegg.
KUALA LUMPUR – Tourism Malaysia has finalised its RM150 million (US$44 million) agency line-up in a move that sees incumbents M&C Saatchi and TBWA\ISC strengthen their position and five agencies removed from the nine-agency roster.
QINGDAO – After less than six months as Haier’s Olympics AOR, Y&R has ended the relationship, citing conflict concerns with its newly-won LG global alignment.
SHANGHAI – Digitas has been named the creative agency of record for Absolut Vodka’s digital marketing in China, marking the first major win for the agency’s new Greater China chief Louise Au (pictured).
SINGAPORE – SingTel, Singapore’s largest advertiser, has awarded its S$30 million (US$20 million) creative account to BBDO after a final round of pitching with Ogilvy & Mather and BatesAsia.
NEW YORK (AdAge.com) — The strike threatens to accelerate the decline in TV ad dollars by removing the very things that draw millions of potential consumers to the tube night after night: glitzy special events and water-cooler shows.
CHICAGO (AdAge.com) — Things are looking up for advertising employment — at least for the moment. U.S. ad industry employment in November reached a post-recession high of 1.64 million, the best showing since the economic recovery began in late 2001, according to Ad Age DataCenter's analysis of the latest jobs figures from the Bureau of Labor Statistics.
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