(TrendHunter.com) Companies all over the world are leveraging whatever green traits their product or service can offer, and now, so is a famous candy brand… just not in the way you’d think. Nope, the Valentines campaign has nothing to do with being environmentally friendly, instead, it has to do with sex.
The ol…
CHICAGO (AdAge.com) — A new campaign for TheLadders.com — a fee-based jobs site aimed at putting high earners in high-paying jobs — paints category leaders CareerBuilder and Monster as overrun with unattractive commoners.
(TrendHunter.com) Greece vs China is a plate with a clear concept: take the plates needlessly broken during any traditional Greek wedding celebration. salvage them, and glue them back together to sell them as high minded design objects. But don’t worry about getting broken china chips in your hummus because the pla…
(TrendHunter.com) At his Spring/Summer 2008 couture show in Paris, Karl Lagerfeld and his models marched around a giant Chanel-branded fashion statue.
Taking center stage at the show was a gigantic cardigan, one of the key fashion pieces iconic of the Chanel design house, complete with intertwined C logo. Standing 7…
(TrendHunter.com) Believe it or not, these phenomenal works of art are made out of translucent brown packing tape. By layering the tape on top of a sheets of Plexiglas, Mark Khaisman was able to craft these creations that look a lot like sepia-toned negatives.
Some portraits are more retro, and look as if they were…
(TrendHunter.com) By142 Body Wash/SPF 15 is the very first product of its kinds. It uses particles in tiny, positively charged silica shells, which cling to negatively charged skin for up to eight hours after a shower.
For only $32 you’ll never have to worry about applying that greasy sun block every again, and t…
“We must ‘bring down the rich’ rather than pull up the poor…”
(TrendHunter.com) Want free phone calls? From a landline? Like those long hold times to tech support or your credit card company? Magic Jack is a USB device that allows you to plug a regular phone into your computer and make free VOIP calls. If you make a lot of over-seas calls and don’t want to deplete your minutes,…
(TrendHunter.com) According to Sigmund Freud, “Neurosis is the inability to tolerate ambiguity.”
For most people, the state of ambiguity is an uncomfortable one, from the blurring of gender roles to gender itself. The world as we think we know it is constantly being challenged. Primetime television had three gender…
(TrendHunter.com) Ross McBride’s computer tower faces concept gives PCs a personality.
Now comes the sad face. The design is currently stowed away in the designer’s “idea†file, and it doesn’t appear that he has plans to produce these. Too bad. I’d love to see an entire server room filled with these, all w…
(TrendHunter.com) Primark, a major U.K. thrift department store isn’t letting low prices dictate low fashion. They have some really cute outfits with a definite nautical theme in their Spring 2008 collection. As far as thrift, in the U.K. younger people are turning to thrift shopping online. This shows that fashioni…
(TrendHunter.com) Even A-list celebrities get turned down from movie roles once in a while. Wouldn’t you just love to know who didn’t make the cut, or who sucked so badly, they had to stop filming? Then check out notstarring.com, a website dedicated to all the spots that never made it to the big, or small screen.
I…
DAVOS, Switzerland (AdAge.com) — Nigel Morris, CEO of Isobar, Aegis' global division, is attending the World Economic Forum in Davos, where the business elite gather annually to debate business, political and intellectual issues. This year, internet and technology and how they're changing marketing and communications are on the agenda, and Mr. Morris will be filing daily reports to Adage.com.
Around Valentines Day each year it seems everything turns a shade of pink and Apple is no exception. It was announced yesterday they will launch a pink iPod Nano in time for the 14th of February. It will cost the same as a normal Nano (£129) and is described as a “gorgeous” new shade, available on …
(TrendHunter.com) Around Valentines Day each year it seems everything turns a shade of pink and Apple is no exception. It was announced yesterday they will launch a pink iPod Nano in time for the 14th of February. It will cost the same as a normal Nano (£129) and is described as a “gorgeous” new shade, available on …
Brands becoming more than just a brand is nothing new. Lifestyle brands have been changing the way consumers interact with product for years. Technology brands are continuing the trend at a rapid pace. Apple is developing product after product to cater to fans and platform-switchers alike. Zune brought us The Social. Our tech gadgets are beginning to orchestrate our lifestyles, and many are becoming truly dependent on technology. Today, everywhere we look, we see tech gadgets and their advertising.
Apple certainly doesn’t need any help making their presence felt any more this week with the release of the Macbook Air and their banner ads that have been making a very large presence on many website front pages. But companies with as many fans as Apple has seems to attract attention no matter what they do. Browsing through Gizmodo this morning, I ran across a trailer for an actual documentary in production: MacHeads. It’s bizarre, fascinating, and almost frightening. But it shows what can happen with a brand becomes much more than just a name and logo. And how the consumer mind can react when brands begin to transcend traditional messaging. I’m definitely curious to see what comes of MacHeads, and what it might mean for Apple.
Technorati Tags: Apple, computer, documentary, movie, beyond madison avenue
Check out the latest concept in mobile gaming courtesy of Vans and the Miami Ad School. Leveraging the iPhone’s touch screen capabilities, Finger Fracture would allow you to control the skateboard in a way similar to finger boards. Different finger movements and combinations allow you to do different tricks. Brand integration is done seamlessly throughout. Select a shoe to pick a rider and their corresponding riding style. Then see how you rank on the worldwide ranking list. Very cool! So nice to see such a smart and engaging mix of branding and technology. Lets hope this concept makes it to launch.
Technorati Tags: review, advertising, iphone, mobile, games, beyond madison avenue
Record revenue and profits and a very healthy first holiday for the iPhone weren’t enough to soothe Apple investors, as lower-than-expected guidance sent the computer and media device maker’s shares plunging 11% in after-hours trading Tuesday.Revenue rose 35% during the holiday quarter, the first on Apple’s fiscal calendar, to $9.6 billion. Net income rose 58% to $1.58 billion.Revenue growth was highest for the computer division, but iPod devices and services provided the majority of Apple’s coin — more than $5 billion during the quarter. IPod unit sales were up 5% to 22.1 million, but revenue rose 17% to almost $4 billion, indicating that consumers were buying more expensive models like the new iPod Touch.
Company sold 2.3 million iPhones, generating $241 million in revenue from unit sales and its cut of service fees from partner AT&T. Strong perf indicates that after a somewhat sluggish debut for the device, the $200 price cut this fall has paid off.
In the current quarter, Apple predicted revenue of $6.8 billion and earnings per diluted share of 94¢. That’s up significantly from $5.26 billion and 87¢ last year but well below the expectations investors had built into high-flying Apple shares.
Apple recently launched movie rentals from all the major Hollywood studios on iTunes, partly in hopes of boosting its underperforming Apple TV. Company hasn’t released sales data for the device, which brings iTunes content into the living room, but it’s not nearly as successful as the iPod or iPhone.
Apple stock fell 4% to $155.64 before earnings were announced.
(TrendHunter.com) These incredible murals came with nothing more but the description “Brazilian Graffiti,” but that doesn’t make them any less awe inspiring. Whereas most people would look at the rubble as a form of aesthetic disturbance or allow it to put a damper on their daily walks, the artists behind these works…
Renault – Nissan will build the cars, Project Better Place of Palo Alto, Calif., will provide the lithium-ion batteries and will build the infrastructure, which may eventually consist of 500,000 charging points and up to 200 battery-exchange stations. The Israeli government has already drastically r…
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