Hasta La Creative!

Brands becoming more than just a brand is nothing new. Lifestyle brands have been changing the way consumers interact with product for years. Technology brands are continuing the trend at a rapid pace. Apple is developing product after product to cater to fans and platform-switchers alike. Zune brought us The Social. Our tech gadgets are beginning to orchestrate our lifestyles, and many are becoming truly dependent on technology. Today, everywhere we look, we see tech gadgets and their advertising.
Apple certainly doesn’t need any help making their presence felt any more this week with the release of the Macbook Air and their banner ads that have been making a very large presence on many website front pages. But companies with as many fans as Apple has seems to attract attention no matter what they do. Browsing through Gizmodo this morning, I ran across a trailer for an actual documentary in production: MacHeads. It’s bizarre, fascinating, and almost frightening. But it shows what can happen with a brand becomes much more than just a name and logo. And how the consumer mind can react when brands begin to transcend traditional messaging. I’m definitely curious to see what comes of MacHeads, and what it might mean for Apple.

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