Scripps Names Two Regional VPs

Mike Murri, vice president and general manager of E.W. Scripps’ stations WXYZ and WMYD in Detroit and Merri Hanson, vice president and general manager of KSTU in Salt Lake City, have been promoted to regional vice presidents of local media. Mike Murri Merri Hanson They’ll continue working as general managers for their home local television…

Jonathan Bujosa Joins Telemundo 49 in Tampa as MMJ

Jonathan Bujosa has been named multimedia journalist for Telemundo 49 (WRMD) Noticiero Telemundo 49. He’ll make his on-air debut for the NBCUniversal Local’s Telemundo Station Group Tampa station next week. Before joining WRMD, he worked as Multimedia Journalist at KWEX-DT, where he covered daily news, produced digital content, and coordinated media logistics. Before that, he…

Nearly 15 Million People Watch SNL50

Sunday’s airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network’s most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. SNL50: The Anniversary also delivered solid numbers for NBC streaming service Peacock, which simulcasted the telecast. It…

Publicis Expands LATAM Footprint with Acquisition of BR Media Group

Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including…

ICE Calls Out Denver Station for Reporting it Detained ‘Man Without a Criminal History’

Denver NBC affiliate KUSA has set the record straight after reporting that ICE had detained a man without a criminal history. It turned out the man had a DUI on his record. Trump has said ICE will target violent criminals for deportation first, then it will go after those here without authorization. A correction and…

At Least Two Local Stations Apologize After Cutting SNL 50th Show Short

Two local stations had to apologize after leaving the Saturday Night Live 50th Anniversary special early. In similarly worded apologies, both WSLS in Roanoke and WDIV in Detroit apologized to viewers and promised to do what they could to make it right. Local viewers missed a musical performance by Paul McCartney, who sang the medley…

Scripps Names Two Regional VPs

Mike Murri, vice president and general manager of E.W. Scripps’ stations WXYZ and WMYD in Detroit and Merri Hanson, vice president and general manager of KSTU in Salt Lake City, have been promoted to regional vice presidents of local media. Mike Murri Merri Hanson They’ll continue working as general managers for their home local television…

Top 20 Toys Trends in February – From Kid-Friendly Kitchen Stations to LNY-Inspired Toys (TOPLIST)

(TrendHunter.com) The February 2025 toy space is filled with the most unique and versatile entertainment items, from Lunar New Year-inspired designs to stress relief toys that combine fun with mindfulness. Whether…

100 anos de Globo: emissora celebra centenário com filme narrado por William Bonner

100-anos-globo

A Globo lançou neste domingo (16), durante o Fantástico, mais um filme da campanha que celebra seu centenário. Com narração de William Bonner, a peça destaca a conexão da empresa com diferentes gerações de brasileiros através de suas diversas mídias. Por que importa: O grupo celebra marcos importantes em 2025, incluindo 100 anos do jornal …

Leia 100 anos de Globo: emissora celebra centenário com filme narrado por William Bonner na íntegra no B9.

Nubank celebra laços familiares em campanha sobre nova sala VIP

nubank-ultravioleta-aeroporto-sala-vip

Em nova campanha do posicionamento “Como Deveria Ser”, o Nubank apresenta seus benefícios para viagens através de uma história de conexão entre pai e filho durante uma viagem à Itália. O filme, criado pela Wieden+Kennedy São Paulo em parceria com o time interno do banco, marca o lançamento da primeira sala VIP da marca em …

Leia Nubank celebra laços familiares em campanha sobre nova sala VIP na íntegra no B9.

Do lençol à creatina: Mercado Livre revela o que brasileiro mais comprou em 2024

mercado-livre-trends

O Mercado Livre divulgou sua primeira edição do MELI Trends Brasil, mapeamento que revela os hábitos de consumo dos brasileiros em 2024. O relatório mostra como eventos culturais e tendências influenciaram as compras na plataforma, que tem 86% dos brasileiros com internet como usuários. Por que importa: Os dados oferecem um panorama do comportamento de …

Leia Do lençol à creatina: Mercado Livre revela o que brasileiro mais comprou em 2024 na íntegra no B9.

Em animação sobre bullying, Vanish propõe olhar para além das manchas no uniforme

vanish-bullying-animacao

A Vanish apresenta uma nova abordagem para sua tradicional campanha de volta às aulas. Em vez de focar apenas nas manchas do uniforme, a marca lança um curta-metragem que usa o tema como porta de entrada para discutir um problema mais profundo: o bullying nas escolas. Por que importa: Manchas no uniforme podem ser um …

Leia Em animação sobre bullying, Vanish propõe olhar para além das manchas no uniforme na íntegra no B9.

Meteorologist Wren Clair Leaves KSTP in Minneapolis

Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. “Wren Clair is no longer employed by KSTP-TV,” news director Kirk Varner told the Star Tribune. “We wish her the best with her next opportunity.” She joined the station in 2018…

life size toybox / De grandes petites voitures

THE ORIGINAL?
BMW Mini « It’s more fun in a Mini » – 2003
Click the image to enlarge
Source : Young Guns Bronze, One Show Merit
Agency : TBWA (Singapore)
LESS ORIGINAL
Renault 5-E-Tech « The originals » – 2025
Click the image to enlarge
Source : JC Decaux
Agency : Publicis Conseil Paris (France)

The New York Times Wins 3 Polk Awards

The Times was honored for an investigation into extremism in Israel, coverage of the civil war in Sudan and a narrative about a Russian soldier who defected from the war in Ukraine.

Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a…

Ron Travisano, Adman Behind Singing Cats and Joe Isuzu, Dies at 86

The art director for Meow Mix and other memorable commercials, he began his career at the dawn of a creative revolution on Madison Avenue.

Ari Weiss, Decorated Ad Industry Veteran, Has Died

Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss–whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners–was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB…

Press Releases Became Even More Hyperbolic in 2024

Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire’s database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as “thrilled,” “cutting-edge,” and “groundbreaking,” had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise…

Zelensky Says Ukraine Is Unlikely to Survive the War Without U.S. Support

His comments came on the first day of the Munich Security Conference, where anxious European officials had hoped to learn more about U.S. plans to broker peace talks.