Nothing But Bubble with Sony, Part One
Posted in: UncategorizedAdLand goes to Miami … What does “dime” and “Sony” have in common?
AdLand goes to Miami … What does “dime” and “Sony” have in common?
LONDON – Profits at Havas have surged ahead 81% to €83m (£63.4m), as the group continues to circle UK marketing services group Aegis.
LONDON – Chime Communications has reported a rise in pre-tax profits of 25% to £13.8m for 2007, and said that it sees no slowdown in growth for 2008.
LONDON – FA Cup semi-finalists and Coca-Cola Championship promotion contender West Bromwich Albion is inviting offers to become the club’s new main sponsor from next season onwards.
LONDON – Marks & Spencer has overhauled its senior management line-up, resulting in the departure of marketing communications director, Jude Bridge.
LONDON – Gordon Brown is pushing for all TV and cinema ads for alcoholic drink brands to run with an end frame promoting responsible drinking, in a proposal that has prompted criticism from the drinks industry.
LONDON – Royal Mail has promoted group strategy director, Alex Smith, to the role of strategy and commercial director.
LONDON – Boots is drawing up a global promotional strategy intended to establish its No7 Protect & Perfect Beauty Serum as an internationally recognised brand.
LONDON – McDonald’s has launched an investigation following claims that at least one of its outlets has been distributing cut-price vouchers for Big Macs to school pupils.
LONDON – Marketers are being encouraged to target consumers via social networks by signing up to Jam, an initiative developed by digital agency i-level.
LONDON – Pizza Hut is to re-position itself away from fast food as part of rebranding plans for the end of this year.
SHANGHAI – Tang Wei, the actress famed for her debut role in Ang Lee’s controversial “Lust, Cautionâ€, has reportedly been banned by an increasingly watchful SARFT from mainland media – a decision which looks set to scupper her recent endorsement of Pond’s skin products.
Over a week ago, Hillary Clinton launched this ad that starts, “It’s three AM and your children are safe and asleep. But there’s a phone in the White House and it’s ringing.” The ad asks who you want to pick up the phone and protect your kids — somebody with experience, or somebody without.
Shelling out big bucks is no guarantee of success.