(TrendHunter.com) Generally balloons are associated with children’s parties, and they might even reach artistic constructions and creative design but all people are thinking about is children’s fun. But here we are talking serious business.
The American fashion designers Katie Laibstain, 23, and Steven Jones, 39…
WASHINGTON (AdAge.com) — Google today completed its $3.1 billion purchase of DoubleClick, acting shortly after the European Union gave its final approval to the deal that combines the world's largest search marketer with the world's largest ad-serving company.
Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
Released: February 2008
(TrendHunter.com) Can you imagine working here? The Red Bull head quarters has a video wall, “floating†stairs or, the best alternative, slides to get down a floor! Check out the pictures. The whole place is designed to encourage interaction. The female contingency must have to wear pants or jeans all the time.
“The…
DETROIT (AdAge.com) — Calling all broadcaster wannabes. Gas Station TV will start a nationwide search April 1 to find the "face" of its GSTV Network. Contenders can upload 30-second videos of themselves directly to an area on gstv.com (or to a social-media platform of their choosing) from April 1 through May 4. The Detroit-area company will promote the talent search on MySpace, Facebook, YouTube and other sites, as well as on its 5,000 TV screens that sit atop gas pumps in a dozen top markets that reach more than 30 million viewers monthly.
In today’s environment, with technological advances, marketing strategies and celebrity endorsements, shoes have become much more than just footwear. Brands are scrambling to assert their top-dog status, and today finds Nike is in the midst of launching one of their broadest multimedia campaigns to date, including a :60 spot to air on American Idol and college basketball tournaments asserting that “my better is better than your better”:
The emerging Nike campaign is in direct response to the Under Armour Superbowl spot proclaiming “The Future is Ours,” announcing their entrance into the cross-trainer marketplace. Under Armour quickly rose to dominance in the “compression fitting apparel” category, and after entering the market less than a year ago, has taken a 1/5 market share of football cleats. An interesting article in today’s Oregonian has some interesting info and quotes regarding the Nike campaign and the shoe/athletic apparel battle:
“This was definitely an all-out attempt to stop Under Armour in its tracks,” said John Horan, publisher of trade newsletter Sporting Goods Intelligence. “They want to make sure they don’t get surprised on this category.”
Follow the jump for the Under Armour spot, a bit of Adidas, and some Pony action
NEW YORK (AdAge.com) — Miramax is reviewing planning and buying duties for the electronic portion of its media account, which includes TV, radio, new media and outdoor and is now handled by Palisades Media Group.
It’s amazing what kind of team TBWA and MJZ make. Or, maybe what’s more amazing is the campaign they’re putting together for Skittles. More tasty goodness from them:
(TrendHunter.com) An Australian manufacturer invented a five-wheel bicycle. The model baptized as the “StreetSurferâ€, has one wheel in the back and four front wheels. The designers state that the four contact points in the front allow for more controlled and completely different movements.
The StreetSurfer got i…
…in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN’s Robotboy.
(TrendHunter.com) Breast cancer survivors often struggle with feeling beautiful while staying comfortable after a mastectomy, but Anja Mullins, a survivor herself, has set out to change that with Ann Jacqueline Design, a line of flattering post mastectomy fashion.
The apparel is meant to make women feel attractive …
And he wants us to get some, too. O_O
LONDON – WCRS is under fire for a new ad which bears a remarkable similarity to a video produced by US academics in 1999.
LONDON – WCRS is under fire for a new ad which bears a remarkable similarity to a video produced by US academics in 1999.
(TrendHunter.com) When looked at from afar, it becomes evident that this image of a face actually consists of photographs of hundreds of naked human bodies that, with their combination of unique shapes and colours.
The clever ad was created for a BBC genealogy TV program which focuses on ancestry, called Who Do You …
Imagine if the characters of Lord of the Rings had internet, mobile phones and … Yahoo Messenger and Mail?
I attended a SXSWi panel with a dubious title yesterday, “Online Adulation: Use Don’t Abuse Your Fans.” Look at those verbs. “Use.” “Abuse.” Not good.
There was one true blogebrity on the panel and sadly she conveyed, perhaps unintentionally, what a hassle it is to be so popular. I don’t doubt for a second that it is a hassle, for blogebrities don’t have people around them to deflect the constant stream of requests on their time and attention like an actor or rock star might.
Yet, because blogs are the centerpiece of social media today, we expect bloggers to be social. Thankfully, the moderator of this panel, Tom Merritt of c|net, provided a nice counterbalance to the blogebrity.
Merritt said he responds to critical emails, which often makes for better fans. He also said, “Good audience relations is good customer service.”
Of course, Merritt is representing a business, not just himself, so he has the additional responsibility of speaking for the c|net brand. But I get the sense that he’d go the extra mile, even if he wasn’t.
We at AdFreak don’t doubt for a second that there are sports fans crazy enough to plan major life decisions around college basketball tournaments. And neither does the Oregon Urology Institute, which recently aired radio ads urging men to schedule their vasectomies just before March Madness—thus giving them a legitimate excuse to skip work and sit around watching TV for days on end. Not only does such a plan ensure that men take the full recovery time (which not all do), it also reassures guys who might feel a loss of virility that they are still manly, masculine, men’s men who like sports and beef jerky and pointless conjecture from the broadcast booth. The sports radio station airing these ads is pitching in, too, promising each patient “a recovery kit of sports magazines, free pizza delivery and a bag of frozen peas,†the latter to treat swelling and pain in the affected region. It’s such a well-intentioned gesture that I’m not going to end this post with the “balls†joke I had planned. I leave it as an exercise to the reader.
—Posted by David Kiefaber
This new spot for chocolate Skittles is KICK-ASS. We even almost want to taste some, even though the idea of chocolate Skittles is objectively evil.
According to the Online Publishers Association’s Internet Activity Index, 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites.
The OPA describes content sites as those designed primarily to provide news, information and entertainment. Examples of those included in this segment are CNN.com, ESPN.com and MapQuest.
[via Ad Age]
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
