K-fee Coffeine Drink – Speed bumps Ambient – Germany


Jung von Matt/Elbe, Hamburg wanted to not just talk about how awake k-fee Caffeine Drink makes you feel, but to actually “wake people up” direct, straightforward way. “Sleeping policemen” were made to look like K-fee cans. As a result, cyclists bumping over those things would wake up, and notice the cans. The target group – young people – are far more likely to ride fast across these things thus getting the extra bumpy-ride.

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Baseball team planning Eliot Spitzer Night

Spitzer
Minor-league and non-league baseball may lack the glitz, glamour, network-TV exposure, and some of the HGH of the big leagues, but it makes up for it with goofy promotions referencing contemporary news scandals. Specifically, Georgia’s Macon Music of the independent South Coast League has announced “Eliot Spitzer Night.” Among the gimmicks: prizes for the 9th fan into the ballpark, as well as $1 off admission for New Yorkers, people named Eliot, Spitzer, or Kristen, and any fan who has ever resigned from anything. While the cost of buying every fan over 18 a hooker was prohibitive, and probably illegal in Georgia, the stadium will be wiretapped. Keep this in mind if you see Semi-Pro and scoff at the outlandish scene where Will Ferrell wrestles a bear for publicity.

—Posted by David Kiefaber

Transport Campaigns

Here’s how different countries tackle the problem of Road Safety.

The Brits

The Danish

The Aussies

I like them all and they all are very different.

Hansaplast: Knee

Hansaplast: Knee

Plasters that heal.

Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo
Art Director: Jordi Rins
Copywriter: Juank Espejo
Illustrator: Urano
Photographer: Jordi Bernabé
Published: February 2008

Hansaplast: Hand

Hansaplast: Hand

Plasters that heal.

Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo
Art Director: Jordi Rins
Copywriter: Juank Espejo
Illustrator: Urano
Photographer: Jordi Bernabé
Published: February 2008

Space Medicine – Kibo Japanese Experiment Module (VIDEO)

(TrendHunter.com) Japanese astronomers have officially launched Kibo, an experiment that will allow the conduction of medical research in space.

“The Japanese Experiment Module, or JEM, called Kibo — which means “hope” in Japanese — is Japan’s first human space facility and enhances the unique research capabiliti…

O2 and Napster agree mobile download deal

LONDON – O2 has unveiled a partnership with digital music download brand Napster to offer a mobile music download service.

Wall Street Institute School of English: India

Wall Street Institute School of English: India

Other countries: Yes
India: No
Learn to speak english, the world language.

Advertising Agency: Monday, Bangkok, Thailand
Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda, Phayungsak Jaruphan
Art Directors: Komsan Yamshuen, Wiboon Leepakpreeda, Phayungsak Jaruphan
Copywriters: Thanawat Sakunnanthiphat, Passapol Limpisirisan
Illustrator: Visionary
Agency Producer: Yutthachai Yutthachaisanti

Wall Street Institute School of English: Saudi Arabia

Wall Street Institute School of English: Saudi Arabia

Other countries: Excellent
Saudi Arabia: Motherfucker!
Learn to speak english, the world language.

Advertising Agency: Monday, Bangkok, Thailand
Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda, Phayungsak Jaruphan
Art Directors: Komsan Yamshuen, Wiboon Leepakpreeda, Phayungsak Jaruphan
Copywriters: Thanawat Sakunnanthiphat, Passapol Limpisirisan
Illustrator: Visionary
Agency Producer: Yutthachai Yutthachaisanti

Wall Street Institute School of English: Brazil

Wall Street Institute School of English: Brazil

Other countries: OK
Brazil: Ass hole!
Learn to speak english, the world language.

Advertising Agency: Monday, Bangkok, Thailand
Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda, Phayungsak Jaruphan
Art Directors: Komsan Yamshuen, Wiboon Leepakpreeda, Phayungsak Jaruphan
Copywriters: Thanawat Sakunnanthiphat, Passapol Limpisirisan
Illustrator: Visionary
Agency Producer: Yutthachai Yutthachaisanti

DefeaTB – Airborne – Philippines

Dentsu Philippines did this poster for DefeaTB to remind people that tuberculosis is an airborne disease and adults are the ones who transmit the disease to children.

Mike Calaquian (Creative Director and Art Director)
Sandy Floria (Art Director)
Reno Maniquis (Art Director)
Keena Jauregui (Copywriter)
Accounts: Titus Arce, Rick Quizon, Grace Paat

SodaStream plans comeback with WAR campaign

LONDON – SodaStream plans to make a comeback through an integrated campaign devised by Ware Anthony Rust, involving advertising, PR, digital and trade marketing work.

O2 joins with Napster for mobile downloads

LONDON – O2 has agreed a deal with Napster to allow full track music downloads through the mobile company’s O2 Active technology, enabling fans to access more than 5m songs.

The new ad-tactic – Christvertising. “If the guy above loves your product, so will people”


Holy wtf, the christians have caught on to the hype, learned a few buzzwords and invented a few more and now there’s Christvertising where prayer can make your product be positioned in a positive light in the eyes of that guy in the sky. If he likes it, everyone else will. Talk about the great influencer, right?

No, really. Srsly. Check out Christvertising.com. Try not to let your jaw drop all the way down to the floor. Or die of laughter.

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Wieden & Kennedy releases Cravendale poster

LONDON – Wieden & Kennedy has unveiled the latest print campaign for Cravendale, reviving the esoteric trio of a cyclist, pirate and cow.

Daily Mail coverage prompts Poles to make PCC complaint

LONDON – The Federation of Poles in Great Britain has contacted the Press Complaints Commission to complain about coverage in the Daily Mail regarding the Polish community in the UK.

C4 tops 2m viewers for young mums documentary

LONDON – Channel 4’s ‘Pramface Babies’ scored 2.2m viewers in the 9pm-10pm slot last night, with 9.3% of the audience tuning in to the documentary on teenage mothers, according to unofficial overnight figures.

Mobile service hires Skywrite to target music lovers

The mobile service that allows users to download music by holding their phone up to a speaker has brought in PR support.

Thrower appointed associate publisher of Uncut and Loaded

LONDON – IPC Ignite, the men’s lifestyle and music division of IPC Media, has appointed James Thrower as associate publisher of monthly magazines Uncut and Loaded.

Bluewater brief for Lexis

Bluewater – the second-largest shopping centre in the UK, which famously banned hoodies in 2005 – has handed Lexis Communications a six-figure account.