(TrendHunter.com) Boston Dynamics has just created “the most advanced quadruped robot on Earth”.
The freaky machine, called Big Dog, can across rocky ground and deal with a sharp kick. The project is sponsored by the US Defense Advanced Research Projects Agency (DARPA), who want the robot to assist soldiers in terr…
Advertising Agency: Giovanni+Draftfcb, Sao Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araujo
Copywriter: Ricardo John
Art director: Sidney Araujo
Agency producers: Victor Alloza, Vivi Guedes
Production company: Fulano Filmes
Director: Octávio Scopellitti
Visual effects/3D: Vetor Zero and Maya Dinamics
Sound: Play it Again
Account supervisors: Mauro Silveira, Larissa Zucatelli
Advertiser’s supervisor: Bap, AgrÃcio Neto
(TrendHunter.com) Nearly two years ago Trend Hunter introduced you to black and red toilet paper by Renova. Now the company has expanded their line to include neon orange and green TP.
Now there’s a different way to brighten your day! The designer sheets from Portugal add crisp design to an item that’s otherwise ov…
With the end game to the Democratic primary very much up in the air, here are 10 questions, the answers to which could impact ad spending and message strategy in the near future. Care to take a stab at answering them?
(TrendHunter.com) QR codes are all the rage in Japan, and now they are making their way into the graves! For those who do not know what they mean, QR “Quick Response” Code is a matrix code created by Japanese corporation Denso-Wave in 1994 that can be turned into web links and are currently the most popular Japanese …
As far as creating advertisements are concerned, it is best to keep them simple. Not too wordy or too sophisticated. Remember that the first thing you have to consider is that people are not too fond of seeing ads with too much on it.Background colors are nice or even silhouette pictures. Use one or two expressive but general words that can capture the attention of your target market. The essence of a good ad is luring in the wandering eyes of the public. Once they are up and close, that is when they will start to read the fine print and see what you really have to offer.
(TrendHunter.com) There are a number of nicknames that could be used to describe the new spy bot being developed by the US Army, but I can guarantee most of them would be easier to use than to call it by its technical description: a robogargothopter! I think it means “robot bat-like flapping wing thing” (or something…
Michael Arrington says that $25 million was invested in blogs and blog networks in 2007. He doesn’t see it as a good sign.
I believe the money is being, for the most part, wasted.
If a VC hands you a check, their intention is not to hang around for 20 years while you build a nice lifestyle business for yourself. What they want to see is an exit, preferably a 10x or higher exit, within 3-4 years. But something tells me that few of these networks are going to be able to grow quite as easily as they think and reach those liquidity events. The talent is, increasingly, locked up. Even when new talent is discovered or trained, every niche has serious heavyweights already there with page views and advertising dollars to back them up for a long fight.
At some point it’s going to become painfully obvious that the only way to get to a massive valuation is for the top talent to band together in a company where they each have an equity stake and therefore a reason to work all night on that next great story. They’ll each have their own space to stretch their legs and let their personality run around a little. Someone needs to pony up a big round of financing around an existing blog, or perhaps a new entity, and then start rolling them up into a big fat CNET crushing $200 million/year in revenue business.
At some point the word blog may lose all relevance. Maybe it already has. For sure, Arrington’s not describing blogs above, he’s describing startup media businesses in the tech sector.
(TrendHunter.com) Does anybody remember ASCII code and games that used characters from the old computer code? Old fuddy-duddys do.
Designer Nieke Sybrandy pays homage to the early game designers, but does it in a very cool way. She’s taken the coding and made luxurious, sheer curtains that resemble something entir…
Nokia has launched a global advertising campaign called The Urbanista Diaries, a global relay race, to launch the Nokia N82 in hopes of showing the cell phone’s abilities as well as encouraging brand loyalty.
The campaign will deliver news in real time with help from partner sites, CNN, Lonely Pla…
Tired of swiping your sister’s clothes because she has more fashion sense or a more disposable income?
Try swapstyle.com and swap her clothes with some complete stranger’s, and you’ll never get busted. She’ll just think it disappeared.
SwapStyle is an enormous virtual closet that lets you swap f…
(TrendHunter.com) Thornton’s have come up trumps again with egg-cellent Easter PR Story.
They have created five Easter eggs bearing the faces of Gordon Brown, Victoria Beckham, David Beckham, Lily Allen and Prince Harry. These people were chosen as they “represent a spectrum of British culture.” Yeah, yeah but we ar…
We like things simple. We hate a lot of choice. We want someone else to do all the work.
(TrendHunter.com) If you prefer to read real books as opposed to digital ones on your PC and you have a hard time comprehending the ‘big words’, or if you are learning a new language; Korean company Unichal has the perfect reading companion for you.
Here is how it works: The $90 Dixau reads along with you, scanning…
Advertising Agency: DRAFTFCB, South Africa
Creative Director: Rob
Copywriter: Mike
Art Director: Connie
Hmm. Is this tidal wave of soap suds in downtown Miami the beginning of yet another Sony Balls, Paint or Bunnies?
Hmm. Is this tidal wave of soap suds in downtown Miami the beginning of yet another Sony Balls, Paint or Bunnies?
In a rising trend of cross-promoting products and music, Madonna, which has already appeared in the first Sunsilk “Life Can’t Wait†Campaign alongside Marilyn Monroe and Shakira, is now the focus of the brand’s new styling product spot.
The new spot follows Madonna’s ever-evolving looks …
(TrendHunter.com) The newest and most innovative washing machine is now here. Sevin Coskun developed the WashUP concept that positioned a washing machine on top of your toilet.
The water that’s used to clean your clothes is preserved where it can be used later to flush the toilet. Now that’s a unique way to con…
(TrendHunter.com) Nokia has launched a global advertising campaign called The Urbanista Diaries, a global relay race, to launch the Nokia N82 in hopes of showing the cell phone’s abilities as well as encouraging brand loyalty.
The campaign will deliver news in real time with help from partner sites, CNN, Lonely Pla…
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