Hasta La Creative!

Every winter, people die on the streets. Help us stop this from happening.

Translation of headline to English: Every winter, people die on the streets.
Advertising Agency: Philipp and Keuntje, Germany
Creative Director: Holger Lindhardt
Art Directors: Oliver Brkitsch, Jan Gericke
Copywriter: Heiko Notter
Account: Silke Dolle, Franziska Kunter
Released: December 2007

(TrendHunter.com) Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide music album contract with Universal Music.

Universal has been looking for monks, men of the cloth …

Advertising Agency: Euro RSCG, Istanbul, Turkey
Creative Director: Ediz Kurtbarlas
Art Director: Ahmet Sefer
Copywriter: Solen Yucel
Photographer: Hannes Kutzler

Fast pain relief.

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Christopher Koch
Published: December 2007

Fast pain relief.

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Christopher Koch
Published: December 2007

Advertising Agency: Clemenger BBDO, Sydney, Australia
Creative Director: Rocky Ranallo
Art Director / Typographer: Baz Beckley
Copywriters: Chris Berents, Michael Dawson

Advertising Agency: Huxley Quayle von Bismark, Toronto, Canada
Creative Directors: Andy Shortt, Chris Hall, Mark Tawse-Smith
Art Director: Chris Hall
Copywriters: Andy Shortt, Mark Tawse-Smith
Photographer: Shenghoon, Westside Studios
Published: March 2008

(TrendHunter.com) Want to know what you look like in public? At all times, in every situation? Hire your own personal paparazzi.

They’ll stalk you wherever you go, so you won’t have to annoy your friends with, “Can you take another photo of me?” when you’re not even on vacation or doing something cool. You know, th…

By the curious looks you see on the faces of the people in this Italian street, the guerilla campaign for Sparring Partner Gym is pretty effective.

The campaign which was concocted by the Leo Burnett Ad Agency, Italy; cleverly uses transparent billboards of people exercising their biceps by hanging…

Planners are known to inhabit all sorts of out-of-the-way corners of the bloatosphere. They make up their own worlds in fact, wherein big thoughts are free to roam.

By clicking around a bit in this realm, I managed to stumble upon Sarah of Digital Rain. She’s writing about The Method of Loci and how it might relate to brands.

Indeed, this technique did not simply disappear with the collapse of the Roman Empire. It is still very much in use today. Brands quite often use spatial mnemonic linking devices; a few years ago for example Stella Artois created a series of posters designed to strengthen the brand’s association with film. The posters functioned like 2D memory palaces; objects that symbolised famous films were placed in various loci around an everyday, public scene such as a street or a beach. In effect the brand was creating miniature Stella Artois memory palaces for us to wander around and recall well-known stories. This technique has, not surprisingly found its way into the digital arena; M&M’s with their Dark M&Ms viral puzzle, Virgin Digital with their 20 greatest bands puzzle and Absolut Vodka with their 82 bottle search. By creating virtual memory places, all three brands were able to associate and link themselves with a wealth of stories and tales.

In today’s cluttered world, branded memory palaces (or places; they can, according to psychologist’s be any place, even a town) can offer consumers a way to organise, store, memorise and navigate the myriad of stories and associations that are thrown at them by brands.

I’ve been fortunate to work in event marketing over the past few years. When you get to see this world from the inside out, you start to understand the importance of place to a brand. Consumers that volunteer to enter a branded space absolutely must be entertained, surprised and delighted as they journey through this real life engagement. Because memories are made there.

When you have a brand that’s established in physical space, via outstanding retail experiences or event marketing experiences, you’re that much further ahead when it comes to creating a virtual experience online that mirrors in style and substance the brand’s corporeal qualities.