NEW YORK (AdAge.com) — What began as a grassroots effort in the Big Apple is shaping up into one of the biggest cause-marketing efforts yet. Last week, the Tap Project — David Droga's brainchild to bring clean drinking water to children around the globe — took the country by storm, ramping up from a daylong affair in New York City to a weeklong effort from coast to coast.
NEW YORK (AdAge.com) — Some 18 months after it reinvented itself as the country's largest department-store chain by aligning all its brands under one nameplate, Macy's chief marketing officer is seeking to balance its one-size-fits-all, star-studded national TV campaign with locally tailored products and promotions.
DETROIT (AdAge.com) — Ford Motor Co.'s new ad strategy seems to reflect a growing commitment to employee and dealer communications. National ads now in development — the much-anticipated first work from new top marketing executive James Farley — will feature the automaker's employees and their accomplishments, said Mr. Farley, who told Ad Age the blitz is "really an employee-engagement project."
CHICAGO (AdAge.com) — After 22 years of war left southern Sudan one of the most devastated spots on Earth, a group of former refugees is struggling to raise awareness for its plight at a time when an equally tragic genocide in another region of the country — Darfur — is dominating media attention and humanitarian appeals. What to do? Get an ad agency.
NEW YORK (AdAge.com) — Eliot Spitzer liked what he saw of Ashley Alexandra Dupré, the call girl at the center of his disgrace, but will America make her a media star? Probably not. Despite her willingness to sell sex, she's likely missed the opportunity to cash in on her ill-gotten fame.
BATAVIA, Ohio (AdAge.com) — Results of three-plus years of research by Information Resources Inc. into DVR vs. non-DVR households show purchase of new package-goods products in DVR households was about 5% lower than in non-DVR households for IRI's industry bestselling "Pacesetter" brands and that about 20% of all brands in the study lost statistically significant volume in households with DVRs.
BATAVIA, Ohio (AdAge.com) — Gut-wrenching news, layoffs and budget cuts aside, history shows recessions have been some of the best times for media and marketing innovation. For marketers who kept their wits, economic valleys — the deeper the better, in fact — became foundations of empires.
(TrendHunter.com) Today’s technology allows soldiers with advanced gear to see digital maps through helmet-mounted monocles and pilots to get information on heads-up displays. But the latest project from DARPA, the Pentagon’s blue sky science and technology division, will enable troops to see an info-“augmented” real…
In light of the public misery (and promotional creativity) that buying an expensive hooker can wreak, the PR team of 02138 magazine (a pub for “Harvard influentials”) have seen fit to tell us that Monsieur and Madame Spitzer scored…
The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you’re Belgian.) To add cautionary appeal to the deal, WWF is promoting the site with…
(TrendHunter.com) What’s better than successfully creating an artificial muscle that heals itself? Having that muscle charge your iPhone or other gadgets!
Combining breakthroughs in self-healing materials and artificial arms, University of California, Los Angeles researchers created such muscles that can generate e…
(TrendHunter.com) This unique little robot roams around looking for objects. When it finds one, it drums on it, samples the sound, then breaks into a pretty catchy rhythm using that new sound. The robot can also detect foot stomping or hand clapping and adjust its tempo to match it. According to the website, the m…
(TrendHunter.com) If you feel like glowing on your snowboard then you should put the Burton Light Camo Jacket on your wish-list. Artist Chuck Anderson, known for his lighting effects in his artwork has created an amazing “Light Camo†jacket. If not with your snowboard tricks, then with this cool jacket you will …
(TrendHunter.com) Eating is a necessity, but it doesn’t have to be boring. Dressing up the table also doesn’t have to be restricted to interesting dishes; there’s a variety of really innovative cutlery available from leading designers around the world.
From niche items for kids or car freaks to fun, glow-in-the-dar…
Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide music album contract with Universal Music.
Universal has been looking for monks, men of the cloth …
Advertising Agency: Law & Kenneth, Mumbai, India
Executive Creative Director: Charles Victor
Creative Director / Art Director: Pritam Shettigar
Copywriter: Rishab Dave
Illustrator: Jabbar Shaikh
Photographer: Gautam Patki
Client Servicing: Jay Mehta
Published: January 2008
Advertising Agency: Law & Kenneth, Mumbai, India
Executive Creative Director: Charles Victor
Creative Director / Art Director: Pritam Shettigar
Copywriter: Rishab Dave
Illustrator: Jabbar Shaikh
Photographer: Gautam Patki
Client Servicing: Jay Mehta
Published: January 2008
Advertising Agency: Law & Kenneth, Mumbai, India
Executive Creative Director: Charles Victor
Creative Director / Art Director: Pritam Shettigar
Copywriter: Rishab Dave
Illustrator: Jabbar Shaikh
Photographer: Gautam Patki
Client Servicing: Jay Mehta
Published: January 2008
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