Tell Me What Sucks


About a year ago, we were hiring a copywriter and we had a really good guy in from Phoenix. He's sitting in my office and I'm peppering him with questions. Then I do the obligatory, "So I've asked you a lot of questions, do you have any for me?" And he says, "Actually just one. You're relatively new here, so tell me … what sucks?" Best damn question any interviewee has ever asked me.

Dennis announces advertisers for iGizmo launch

LONDON – Dennis Publishing has launched iGizmo, a technology-based digital consumer magazine, with new advertisers including Toshiba, O2, Toyota and Misco.

Obama Girl Tells Hillary to Stop Hating on Barak.

obama_girl_hilary.jpg

Who knew? Really. Who knew Obama Girl would amount to anything more than a one-off from some random YouTube chic with a “crush” on Obama.

Electric-Steam Hybrid Motorcycle – Steampunk Whirlygig Emoto (GALLERY)

(TrendHunter.com) Where do these artists get their creative notions?!

Tom Sepes created a steam throwing, electric, sci-fi motorbiking contraption. It is built on a 1967 Tote-Gote frame, has a 15bhp electric motor and generates a gush of steam thanks to a rear mounted boiler. You can ride and get your face steamed …

COI restructures to create interactive services team

LONDON – The Central Office of Information has created a new interactive services unit, integrating its existing digital media and transformational government teams.

River uses inserts to promote glossy women’s mag launch

LONDON – River Publishing is promoting Shape, its first consumer newsstand launch, with a sampler insert in the forthcoming issue of the Sunday Times.

World Water Day: Convert

World Water Day: Convert

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey, Abhijit Avasthi
Creative Directors: Shekhar Jha, Mahesh Gharat
Art Directors: Mahesh Gharat, Anad Rane
Typographer: Mahesh Gharat ()
Illustrator: arab
Copywriter: Shekhar Jha

Five confirms BBC’s Gale as programming chief

LONDON – Five has confirmed the appointment of the BBC’s commissioning editor for features and formats, Ben Gale, as its new director of programmes.

Celebrity Endorsed Olympic Branding – Nike Hyperdunk-Kobe PE (GALLERY)

(TrendHunter.com) The Beijing Olympics are fast approaching and sports apparel companies are gearing up for the frenzied, mad-crazy merchandising that this grand event always unleashes as kids and adults alike endeavor to “Look Like Mike” or in this case, Los Angeles Lakers superstar shooting guard, Kobe Bryant.

Th…

XM, Sirius Merger Gets Approval


NEW YORK (AdAge.com) — After more than a year of being stuck in congressional limbo, the long-proposed XM-Sirius Satellite Radio merger took a major step toward approval yesterday when the U.S. Department of Justice gave its approval of the deal.

Clinic All Clear: Traffic

Clinic All Clear: Traffic

Get the city out of your hair.

Advertising Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007

Clinic All Clear: Buildings

Clinic All Clear: Buildings

Get the city out of your hair.

Advertising Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007

Clinic All Clear: Smoke

Clinic All Clear: Smoke

Get the city out of your hair.

Advertising Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007

The Good Client And The Bad Client

Over at Small Agency Diary, Phil Johnson of PJA Advertising & Marketing tackles the topic of why good clients are good and bad clients are bad.

I’ve always heard agency people complain about clients who treat them badly. My attitude has been “Why should we get special treatment?” Have you ever watched a tenure battle in academia, or a turf battle in a multibillion-dollar corporation? How about the Democratic primary? It gets nasty.

The more interesting question may be: “Is there anything unique about agency people that attracts a specific flavor of ire from clients?”

I’ve got two theories. First, a large percentage of the business world thinks that advertising and all of its assorted cousins are a pseudo profession, something anyone can choose to pursue if he wants. It’s the opposite of plumbing, or medicine, where people understand that there is a set of skills that they don’t possess but need. (Hey, I didn’t say it was true.) Second, large corporate structures breed and allow a level of bad behavior that would be unacceptable in almost any other social environment. That’s a toxic combination.

Here’s how I summarize my approach to the dilemma: There are nice people and there are mean people in the world. Stay away from the mean ones. I confess to a spotty record, but I can also say that with some good fortune I’ve stumbled into a collection of clients that I love.

He makes lots of good points.

But one he leaves out, or maybe it’s just me. I’d work much harder on behalf of a nicer, respectful client than for an abusive, condescending one. Would you?

Or try this: Have you ever had a demanding client who acted that way in order to make the work truly better?

Hawaiian Tropic Pink Bits: Planets

Hawaiian Tropic Pink Bits: Planets

Minimize the sun.

Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
3D-Art: Johnny Electro

Hands-Free Dog Walking – Doog Walkie Belt

(TrendHunter.com) An Australian company, Doogb>, has come up with a way to make dog-walking easier and cleaner – the walkie belt. The belt is designed so that you can be ‘hands free’ when taking your dog for a walk.

The belt lets you keep everything in one place and encourages environmentally responsible dog ow…

Five names Gale as director of programmes

LONDON – Five has appointed Ben Gale as its new director of programmes, replacing Jay Hunt.

Naughty Art Campaigns – PLAYB0Y Reading Ad

Trend Hunter has featured many creative works that use numerous naked bodies to create an image, logo or social commentary. But I like this new PLAYB0Y Germany ad the best!

Created by Philipp & Keuntje ad agency in Hamburg, Germany the playful tongue-in-cheek “Reading” ad asks you the following qu…

Mini Maglite: New York

Mini Maglite: New York

Advertising Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Vincent Fichard
Art Director: Matthew Jones
Published: January 2008

Mini Maglite: Tent

Mini Maglite: Tent

Advertising Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Vincent Fichard
Art Director: Matthew Jones
Published: January 2008