If your customers are young, you need to be moving forward to connect with them in the social world — the world we call the groundswell — because that's where they're spending their time. But this phenomenon is like no medium you've dealt with before. There are a lot of reasons, but the main one is this: The groundswell resists campaigns.
NEW YORK (AdAge.com) — Not long ago, the main talent drag on agencies was luring young digital talent away from sexy alternatives such as video-game design or web publishing. Now there's another big question: How can agencies prevent their senior talent from being lured away by media start-ups holding out promises of big future payouts?
CHICAGO (AdAge.com) — Nike has been touting its new cross-trainer line as "better than your better" in ads, but its launch wound up worse than that of its barely promoted predecessor.
Today there are more affluent households than ever before, from more diverse ethnic and psychographic backgrounds, and they include a wide range of age demographics as well as various degrees of wealth. However, thanks to the flagging economy, many have one thing in common: They're not feeling nearly as affluent as they once did.
NEW YORK (AdAge.com) — The big three TV network newscasts lost about 1.2 million viewers last year, and advertising on their three big morning news shows fell to an estimated $1.03 billion. Given that rather sobering picture, maybe the discussion shouldn't be over whether Katie Couric will last at CBS through the election. Maybe it should be whether we need network-TV news at all.
NEW YORK (AdAge.com) — David Verklin once gave a speech in which he coined the phrase "the crackle of change" as a way to get at the digital transformation sweeping the ad business. The crackle caught up with the loquacious media thinker last week, when he announced that he's leaving Carat, the platform from which he became one of the industry's most visible figures during the past 10 years.
LOS ANGELES (AdAge.com) — Goodbye, Starbucks the music producer and talent spotter. Hello, Starbucks the would-be tastemaker, digital-media operator and iTunes marketing partner.
DETROIT (AdAge.com) — Marketers often long for more control over sales channels and product development — and at GM, four new power brokers just got it. The country's third-largest advertiser announced April 16 that on June 1 it will eliminate five regional general managers and consolidate their sales authority to four newly created brand czars in Detroit
NEW YORK (AdAge.com) — Jordan Zimmerman's little-talked-about agency has quietly propelled itself from a mediocre regional shop to a take-notice national force, getting into pitches and winning them even when up against arguably the hottest shop in the business, Crispin Porter & Bogusky.
CHICAGO (AdAge.com) — To beat back Big Mac, Wendy's needed a sharp strategy, a consistent identity and marketing and menu innovation fit for a king. What it got was Nelson Peltz.
In between sips of martinis, bites of salmon and samplings of various appetizer goodness, there was talk of Facebook, Twitter, the origin of Adrants and a whole lot more.
On Saturday night, Barbarian Group had the post-ROFLcon VIP party at their Newbury Street offices in Boston.
Headless Body in Topless Bar: the book of greatest hits among NY Post’s headlines. Looks like a great gift for a copywriter. Published in March 2008. About $10 on Amazon.
“While an ad placed above the fold is visible to 100% of site visitors, only about 60% of them actually see it.” Only about 25% banners below the fold are seen.
– Media Post
Jeff Haynes / Reuters, USA Today
All these people in A&F behind Obama – not a product placement.
Which brings up an old question: what’s the effect of news photography on a brand?
“A Coke truck sits among the rubble after the collapse of the first World Trade Center Tower. Photo by Doug Kanter/AFP.” (source)
Source and context unknown, please let me know the correct credit.
Editorial pictures of celebrities holding Starbucks cups amounts to millions of dollars in free advertising (CityRag, 2005, Branding Cultures).
Agency Cheil Communications/Seoul and production company Shilo put together “The Chase” for Hankook Tires. Ad tagline: “Tame the road.” Company slogan: “Driving emotion.” Two cliches fighting for space.
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