CHICAGO (AdAge.com) — Olympic sponsors are finally speaking out — but not in the way activists initially planned. Groups that targeted sponsors over host country China's support of the ruling regime in Sudan now charge that the marketers are spending more time and energy coordinating against them than against genocide.
NEW YORK (AdAge.com) — No longer the province of marketers who can't afford to buy mass media, deep-pocketed giants from McDonald's to Starbucks, Coca-Cola and Dunkin' Donuts are adopting sampling on a grand scale, turning it into a media event — and, in some cases, the media buy.
NEW YORK (AdAge.com) — Advertising Age sat down with Bonnier Group CEO Jonas Bonnier, who was visiting New York from Stockholm to attend the National Magazine Awards, for his first interview with an American reporter since the acquisition of 18 titles from Time Inc. a year ago. He talked about the upside of hard times, the further acquisitions he plans and why magazines don't need the web.
BATAVIA, Ohio (AdAge.com) — It was a few lines in a 6,000-word article, but it threw Unilever and its advertising agency, Ogilvy & Mather, into a tizzy of denials, explanations and spin control.
CHICAGO (AdAge.com) — It was only a year ago that Taco Bell's same-store sales fell sharply following an E. coli outbreak in the Northeast and a rat infestation in a New York City unit. But now, analysts are citing Taco Bell as the star in the Yum Brands portfolio, and this month David Novak, CEO of the parent company, called the chain the "best-positioned U.S. brand" to navigate the current macroeconomic environment.
NEW YORK (AdAge.com) — Carbonated soft drinks may be flagging, but there's no stopping ready-to-drink teas.
NEW YORK (AdAge.com) — Newspapers across the country have suffered repeated budget cuts like those last week at The Daily Camera in Colorado and The New York Times. But it's only at the Los Angeles Times, the country's biggest metro paper, that a publisher and three editors have so publicly rebelled — several times resisting the paper's owner, Tribune Co., in the pages of the Times itself. They all left the paper convinced that further cuts, particularly without enough investment to seed real growth, would only fuel the same revenue decline that prompted them.
DETROIT (AdAge.com) — In the midst of an economic downturn, some messaging appears to be taking the Bobby McFerrin approach, with ads from Harley-Davidson, Best Buy, Chevrolet and JetBlue among them. Even presidential candidate Sen. Barack Obama touts change and hope in his messaging.
LOS ANGELES (AdAge.com) — Heath Ledger's death left studio executives in charge of "Dark Knight" with a conundrum not experienced since James Dean died before the release of 1955's "Giant": How to market around Mr. Ledger's death without sacrificing the $200 million picture or appearing crassly exploitative.
I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench away.
What say you, would you, or the agency you work for, take part in something like this? Would your clients?
(TrendHunter.com) Camera bags and phone pouches are functional, protect your gear but are so boring. Hine Mizushima’s handcrafted bags are anything but boring.
These functional art pieces for your purse are fun, funky, colourful conversation pieces. Great not just for cameras and phones but cosmetics, ipods and…
 If you’re sick of having to set up a new profile for yourself every time you join a new social network – you may be in luck. MySpace have launched a “Data Availability” effort with big-name partners Yahoo, eBay, Twitter, and fellow News Corp. unit Photobucket. The initiative’s goal is to let MySpace members share […]
The Pint Series is a project created by Matthew Barton, consisting of different series of printed postcards made by designers from all over the world.
These series go from 3 to 5 images each, they’re 6″x4″, and the price is US$20 plus shipping.
The nice part about this is that you can send your own series, anf it gets chosen, they send you a printed copy for free, and a set of 100 limited editions get put up for sale. Also you get US$500 plus a donation made on your behalf for US$250 to the As Green As It Gets foundation.
I already sent in my “Sensuality Series”, so if you want to purchase it, just click here.
Plus, I was interviewed by them. You can read the interview here or after the break.
Links: The Pint Series.
The Pint Series @ flickr.
DQ + The Pint Series.
The Interview:
TPS: What does the name of the series mean?
DQ: The series is called “Sensuality Seriesâ€. The idea behind it was to portray female sensuality as a variable thing. Women can be sensual in very different states and here I tried to show three of them: Cute, Elegant and Hard.
TPS: What inspired the series?
DQ: Women. I think women are an infinite source of inspiration.
TPS: What are you currently doing in terms of client work?
DQ: I’m doing some t-shirts for a company from Thailand and setting up a few websites for some companies back in my country.
TPS: What do you want to do in the design industry?
DQ: I’d really like to work as an art director someday. But also I’d like to try out as much stuff as I can. I’m really into print these days and I’m trying to sort of leave the digital-only world.
Nothing like seeing your work printed out nicely.
TPS: What other personal project have you got going on?
DQ: I’m doing several collab works with different designers from all over. Setting up a project for chilean designers, but it’s still in early stages, so can’t tell you much about that, but be on the lookout.
TPS: Who are your influences?
DQ: I’m always kinda “on the spot†with this question, ’cause the influence list for me is huge.
Just to name a few, but in no case the only ones: Alberto Seveso, Mike Orduña, Pete Harrison, Nelson Balaban, Radim Malinic, etc, etc.
Still, they’re in no way the only ones. the list is practically infinite. too many hot designers out there.
TPS: What programs did you use to make these?
DQ: I used Photoshop CS2 on practically everything. Except for the fragments detaching from the girls, which I made in Cinema4D.
TPS: Are you available for Freelance inquires?
DQ: I’m currently going to college, so intense freelance work gets pretty tricky. But still, I’m always up for new projects.
(TrendHunter.com) Matteo Thun designed this sofa called the Tantisassi. Ballerhouse notes that the sofa looks like a bowl of M & M’s.
To me the Tantisassi looks more like a bowl of flattened up eggs. The strategically placed cushions of the sofa are made of multi-colored or solid white polyurethane-foam which com…
(TrendHunter.com) These hot universal remote controls prove that you can look hip when you’re changing the channel. Accordingly, theres no reason to keep half a dozen ugly remote controls lying around your pad.
Note: upgrading your remote control won’t help the looks of your ugly couch. 😉
Universal Remotes …
As part of its massive “In an Absolut World†campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way.
Working with TBWA ad agency in B…
(TrendHunter.com) As part of its massive “In an Absolut World†campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way.
Working with TBWA ad agency in B…
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