Taco Bell Tops Yum Portfolio After Tough Year


CHICAGO (AdAge.com) — It was only a year ago that Taco Bell's same-store sales fell sharply following an E. coli outbreak in the Northeast and a rat infestation in a New York City unit. But now, analysts are citing Taco Bell as the star in the Yum Brands portfolio, and this month David Novak, CEO of the parent company, called the chain the "best-positioned U.S. brand" to navigate the current macroeconomic environment.

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