Horse is the animal king.
Equidia. The horse riding channel.
Advertising Agency: H-Paris, France
Creative Director: Gilbert Scher
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Joseph Van Os
Retouching: Asile
Published: February 2008
(TrendHunter.com) The “Chemical Warfare Fashion” featured on Trend Hunter a few days ago showed us how to look fabulously hip in case of a massive chemical attack.
This collection of “designer” weapons may have been conceived along the same lines. Designed by Peter Gronquist, the collection The Revolution will be F…
Be somewhere else.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Supervisors: Federico Ghiso, Vincenzo Gasbarro
Art Director: Christian Longhi
Copywriter: Georgia Ferraro
Photographer: Giovanni Altana
Art Buyer: Maria Benenati
Account Supervisor: Manuela Bandiera
David Burn is the editor of AdPulp, and a writer with a plethora of caustic tales to tell.
Be somewhere else.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Supervisors: Federico Ghiso, Vincenzo Gasbarro
Art Director: Christian Longhi
Copywriter: Georgia Ferraro
Photographer: Giovanni Altana
Art Buyer: Maria Benenati
Account Supervisor: Manuela Bandiera
(TrendHunter.com) Actor Joaquin Phoenix joined the Yawanawa people of the Brazilian Amazon rainforest as part of a new series for MTV Canada called 4REAL. The actor, who is active in many social causes, hopes to bring attention to global social issues and foster understanding of different cultures and ways of life.
…
Seattle agency Creature has hired 35-year-old copywriter Yutaka Tsujino, formerly of Crispin Porter + Bogusky, based almost solely on the consensus opinion that the guy completely sucks. Jim Haven, co-founder and creative director at Creature, seems to have based his hiring decision mostly on this letter and on the Yutaka Sucks Web site. The latter features humorous anti-Yutaka testimonials, one of which begins: “Yutaka is the biggest scumbag I’ve ever been around. He stinks. I know all the ideas he has ‘come up with’ are something he ripped off from weird ads in Japan. You know Japan is a crazy country, so there is tons of weird shit he steals from. It pisses me off because our creative directors here think it’s funny but don’t take us seriously.â€
—Posted by Tim Nudd
Advertising Agency: McCann Erickson Thailand
Creative Director: Philip Rowell
Art Director / Copywriter: Noppadon Shinkhem
Image Composer: Chalermpol Kiatpatananukul
Published: February 2008
Advertising Agency: McCann Erickson Thailand
Creative Director: Philip Rowell
Art Director / Copywriter: Noppadon Shinkhem
Image Composer: Chalermpol Kiatpatananukul
Published: February 2008
(TrendHunter.com) The Hood.e concept, which was designed by Tim Dubitsky, was originally conceived as a present for his music-loving nephew. The idea was to make it easier for the little boy to cross dangerous thoroughfares on his way to school and still remain aware of street noise around him while listening to musi…
Advertising Agency: McCann Erickson Thailand
Creative Director: Philip Rowell
Art Director / Copywriter: Noppadon Shinkhem
Image Composer: Chalermpol Kiatpatananukul
Published: February 2008
I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me!
The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that a…
Flowers would have been a better idea.
Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriters: Mathieu Grichois, Lessly Chmil
Photographer: Corbis credits
Retouchers: Davis Martin, Benoit Monceau
Published: April 2008
Flowers would have been a better idea.
Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriter: Mathieu Grichois
Photographer: Romain Laurent
Retoucher: Le Bureau
Published: April 2008
There’s something creepy about the classic “claw game” when the prize you’re after is a live lobster. This machine was spotted in Osaka, Japan, but they have them here in the U.S. as well. I suppose the end result is the same for the lobster, but turning it into an arcade game lends a Russian Roulette aspect to the process, which just wouldn’t sit well with me. (And who brings a cooler or bucket to an arcade anyway?) These kinds of machines are apparently somewhat common in Asia. In South Korea alone, according to Wikipedia, you can claw your way to “a Black & Decker power drill, women’s underwear, a beard trimmer, a voucher for an inflatable raft, knee pads, fishing hooks, a radio-controlled toy helicopter, and package of US $2 bills.†Boy, if you won all those in one outing, you could have one hell of a weekend. Via OhGizmo.
—Posted by David Griner
We all know that one of the best mediums of advertising comes from the boob tube. But bear in mind, just because you get to advertise on television, it means that you will hit your niche market.
There is a matter of healthy competition in TV ads and this involves appeal. You cannot discount the fact that your competitors will be doing the same thing in helping out their marketing strategies and it is in these cases that you have to pull out your creativity jacket so that you can make the most out of your advertising investment.
There are rules in advertising to which we must follow. Do remember, you gain exposure but if you don’t abide by the standards set forth by advertising boards, you may just find yourself investing in a losing cause.
Every business must first identify exactly who their ideal client is before they do any advertising. Next, they must identify where this client is searching for the product or service you have and how they make their decision to buy. Only when these items are understood should you decide on marketing or advertising your business.
(Source) Success
Technorati Tags: advertising, television, tv advertising, mediums, marketing, strategies
In a nutshell, advertising doesn’t have to be sophisticated. There is a belief in some companies that the more high-tech your advertising campaign is, the more attention you will get. This may be true but not all people are appreciative of sophisticated display advertising.
Remember that advertising aims to attract the masses towards your product or service. It doesn’t matter if it is basic or simple. What remains is the fact that most people today have varying tastes towards taking notice of advertising campaigns set loose today in the various mediums.
Simple advertising works to the advantage of people but in the end, it still depends on how you can make your product or service become a need towards people in their daily needs.
“In order to really move into large masses of advertisers, display advertising has to be easier and simpler,” said Ajay Agarwal, managing director of Bain Capital Ventures. “Google did this with search advertising. We think the same thing has to happen with display.”
(Source) Wall Street Journal
Technorati Tags: http://www.beyondmadisonavenue.com/
For people who want to make the right moves in advertising, it would be only normal to find them cramming to find the right books on how to make advertising work to their advantage. Most people turn to the usual educational marketing and advertising books, but the difference really lies on a book that focuses mainly on advertising prowess.
Such is the highlight of this book simply called “The History of Advertisingâ€. Once you hear it, it may seem that it is a book made for a college student. But the real essence of any subject, advertising in this case, really lies on the focus of books that are available in the market today.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
(Source) Design Directory
Technorati Tags: advertising, coca cola, picasso, magritte, marketing, books
(TrendHunter.com) I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me!
The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that a…
I am in awe of this new Malaria awareness campaign by Ãfrica Directo. The message that “Nothing and no one takes as many lives as malaria” is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of …
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