Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
(TrendHunter.com) Benjamin Verdonck is living in a giant nest hanging from a high-rise building in Rotterdam. The Belgian man says he will be there until May 22nd.
Judging by the images in the gallery, the nest looks like it was made out of twigs as well as more resistant and durable materials.
Benjamin built thi…
Barkley is offering up its resident bloggers.
Sadly, the KC agency also offers up a lengthy disclaimer, lest we think these fine folks actually speak for the Barkley brand.
Also, Woolard Speak is missing from the list above. Yet, it’s Woolard who speaks kindly of his employer on his personal blog.
i’m headed to a little Ozark retreat with some folks from Barkley today to blur the lines. Barkley started sending a smattering of its employees – from all disciplines – to the Ozarks a few years ago. each time collaboration is king and ideas come from everywhere to address specific “assignments” launched on day one and presented on day four.
i didn’t get a chance to go when I was previously at Barkley, so i’m absolutely stoked to head out today. this is just one of a number of efforts Barkley offers to inspire its employees and keep fresh thinking front of mind. can’t wait.
Learn how to color with your feet.
Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008
Your feet in heaven: semi-naked, surrounded with colors.
Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008
Now you’ll see a happier world, even when your head is hanging low.
Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008
The hippies saw many colors too. The difference is now you don’t have to take anything.
Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008
Introducing color therapy for your feet.
Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008
Do you know what’s at the end of the rainbow? Your toes.
Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008
SEATTLE (AdAge.com) — According to Michael Eisner, story-driven online content is the next big app. "YouTube is to the internet what a nickelodeon is to the movies. It's the preliminary installment of what is to come," he said, speaking to advertisers and publishers at Microsoft's Advance '08 event. So what is to come? "Great, creative storytelling."
NEW YORK (AdAge.com) — "American Idol" is still the nation's most-watched program, but somehow this year people have a lot less to say about it. Daily conversations about the popular Fox talent show have sharply decreased since last year, according to a survey of Americans between the ages of 13 and 69 conducted by Keller Fay Group, a New Brunswick, N.J., market research firm that specializes in word-of-mouth analysis.
Stowe Boyd can’t be bothered with long form come ons. So he invented the micro pitch, which he calls Twitpitch after Twitter, of course.
I can’t believe what a pain in the ass it still is to do something as basic as trying to schedule meetings with startups at a conference.
All companies who would like to have a meeting with me, need to send me a Twittered description of the product. Yes, please Twitter it to me at www.twitter.com/stoweboyd. Yes, one tweet, 140 characters less the eleven used for “@stoweboyd “.
According to BusinessWeek, Boyd’s experiment offers a lesson for small companies that want the attention of potential investors, clients, and press: Get to the point. And it applies in almost any business setting, not just on Twitter. It’s no secret that less is more in the age of information overload, no matter how you’re trying to reach people.
Apparently, when Google was looking for VC money–ahead of the curve, as always–they boiled their offering down to this: “access to the world’s information in one click” (eight words).
In the month since Boyd began Twitpitch, just about 150 messages have been tagged with the “#twitpitch” label, according to a search on Twitter search tool Summize.
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Considering Kenny Chesney doesn't have an album coming out this year, Corona couldn't have picked a better week to debut its new spot featuring the recently crowned country Entertainer of the Year.
WASHINGTON (AdAge.com) — The National Guard renewed its $125 million-a-year advertising contract with LM&O Advertising, Arlington, Va., after a review. The latest contract is for one year, renewable up to five years. LM&O has held the account since 1995.
While I applaud the message of this Family Network Foundation campaign, which reminds you to care for and pay attention to your parents, what the hell is up with the art direction?
The Thai campaign encourages you to care more for your parents and “Don’t make your parents jealous of your other lo…
As a celebration of their 75th anniversary, Lacoste unveiled a breath-taking futuristic 3D spot with a companion site.
The theme of the spot is “let’s reinvent the game†and depicts the future of tennis with a projection of what how tennis will be like after 75 years, in 2083.
The art direc…
(TrendHunter.com) The Splash Lounge is a super creative, fun chair that is inspired by the splash a water drop makes when it hits a solid surface. Designed by Michael L. Wendel, Splash Lounge is the perfect piece of furniture to lounge in outdoors next to your pool.
The complex process of making the chair started at…
If only Hitler could charge a fee for his face being used in so many ads! Following the Malaria campaign which painted Hitler & Stalin with mosquitoes to illustrate the danger of the disease, a new anti-smoking campaign uses a similar approach by drawing the Nazi leader and the notorious Osama Bin L…
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