Drive with the highest precision: with the direct-steer system. Mercedes-Benz, organizer of the Mercedes Trophy 2008.
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriters: Thomas Niederdorfer, Dietmar Voll
Illustrators: Dian Warsosumarto, Gregor Moser
Account Supervisor: Judith Zingerle
Published: March 2008
Drive with perfect curves: with the Agility Control Package. Mercedes-Benz, organizer of the Mercedes Trophy 2008.
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriters: Thomas Niederdorfer, Dietmar Voll
Illustrators: Dian Warsosumarto, Gregor Moser
Account Supervisor: Judith Zingerle
Published: March 2008
LONDON – A new Promotions & Incentives reader survey, Motivation Benchmark 2008, reveals that retail vouchers and experiences are the top incentives used to motivate staff, dealers and consumers.
LONDON – Romantic fiction publisher Harlequin Mills & Boon has teamed up with Woman’s Weekly to offer free copies of its novels.
LONDON – Outdoor adventure clothing brand and retail chain Rohan is set to launch a summer roadshow to promote the technical properties of its products.
LONDON – Sainsbury’s is scrapping vouchers and launching its first own-brand gift card in a further sign that paper tokens are being ditched by high street retailers.
LONDON – Birds Eye is set to launch an experiential campaign to support the “Seaside Specials” frozen fish range it introduced this year.
LONDON – PizzaExpress aims to boost the use of its gift card with a Father’s Day-themed promotion called “Give dad the gift of pizza”.
LONDON – Aston Villa has sacrificed £2m in sponsorship revenue over the next season to wear the name of Acorns Children’s Hospital on its team shirts for free.
LONDON – TalkSport owner UTV has revealed plans to raise £46.7m in a rights issue due to the high cost of refinancing the debt it has built up from recent acquisitions, sending its share price down 8%.
So Chrysler came out with the 300C STR8 and wanted to advertise how fast that thing is, and Y&R São Paulo were happy to oblige. Looks like (but the email does not explain this) they simply hung thick plastic posters with a wee car and tagline printed on it around the city. When you view anything from the rippled plastic poster – it looks like it’s going really fast. Neat.
Also, I’ve seen that “plastic see through the billboard” idea in Ian Hart’s portfolio a year ago, though the Ford Mustang concept billboard is sadly impossible. Think big, but not impossibly big. 😉
A small poster works very well though, and is cheaper to produce, check it out inside.
Kudos:
Tomas Lorente (Creative Director)
Cassio Zanatta (Creative Director)
Marco Mattos (Art Director)
Vinicius Stanzione (Copywriter)
LONDON – Formula 1’s lucrative brand image could be tarnished after Max Mosley, the head of motorsport’s governing body, kept his job to the astonishment of the outside world, despite lurid allegations about his private life.
LONDON – The prospect of a merger between TNS and GfK hangs in the balance following the news that TNS shareholders were last night holding out for a higher offer from Sir Martin Sorrell’s WPP.
Matthias Dubois at Duval Guillaume shows off this Tabasco Bus that won a national competition for “most original bus design” down in Belgium. They’ve simply turned a regular public transport bus into a firetruck.
“After all, Tabasco is so hot that you need a fire truck to cool down your mouth after you’ve eaten some.”
Full bus inside.
The folks at Orange are at it again, launching a “Balloon Race” across the internet.
Users can create “balloon animals” and race across sites that sign up to be part of the course (as we have here at Banner Blog.) Entrants stand to win a range of prizes, and of course there’s the requisite viral component with bonus points coming from getting the “support” of friends.
The “Honda skydiving plane” was involved in a crash, and depending on who you ask it was either a day later or while they did the live ad.
Honda Jump (not live) and Honda Channel 4 Live ad Jump
If you read tabloids, such as the ever sucky Aftonbladet in Sweden you’ll find the headline “Nine people jumped out of crashing plane” and the incorrect version of events:
Two died during the filming. They were shooting for British TV when their aircraft suddenly crashed. Luckily they all played the parts of skydivers.
Aftonbladet got their information from El PaÃs and the writer might need to brush up on their Spanish, because Hondas official statement says the crash happened the day after the live ad – their statement is quoted at The Guardian and other proper newschannels.
“No-one on the plane was in any way connected to Honda or with the company’s advertising shoot,” according to its statement.
“Honda extends its sincerest condolences to the families of the two people killed.”
Still, how terrible, imagine if the wing had come off the plane during the live ad.
SHANGHAI – Two and a half years after she left, Wei Wei Chen (pictured) has rejoined Nitro China as CEO, with the agency believed to be in talks regarding a joint venture with highly-rated independent shop Mei Kao.
JAKARTA – Indonesian telco giant Indosat has called for a creative pitch for its above-the-line advertising account estimated to be worth US$15 million.
SINGAPORE – Ogilvy & Mather Asia-Pacific regional creative partners Gary Tranter and Matt Cullen have resigned from their posts after a six-year stint with the network.
GLOBAL – China will become the world’s second largest advertising market next year, overtaking Japan, despite a cooling in its growth rate, according to an Aegis Media report on global ad spend.
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