Publish a classified ad and get many offers in return.
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni MartÃnez, Hugo Corredor
Group Directors: Miguel Rojas, Nicolás Nieto
Graphic Design: Andrés Montes
Copywriter: Juan Felipe RodrÃguez
Photographer: Alfonso Torres
Published: June 2008
You never know what you are going to get.
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo, Jay Benjamin
Copywrighter: Guy Futcher
Art Director: Brendan Donnelly
Typographer: Jeffrey Oley
Photographer: Xuan Ong Groovy Studio
Retoucher: Sally Liu, Procolor, Singapore
Producer: Sidney Stella Lim/Jasmine Lim, Groovy Studio, Singapore
Account supervisor: Betty Tsai
You never know what you are going to get.
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo, Jay Benjamin
Copywrighter: Guy Futcher
Art Director: Brendan Donnelly
Typographer: Jeffrey Oley
Photographer: Xuan Ong Groovy Studio
Retoucher: Sally Liu, Procolor, Singapore
Producer: Sidney Stella Lim/Jasmine Lim, Groovy Studio, Singapore
Account supervisor: Betty Tsai
You never know what you are going to get.
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo, Jay Benjamin
Copywrighter: Guy Futcher
Art Director: Brendan Donnelly
Typographer: Jeffrey Oley
Photographer: Xuan Ong Groovy Studio
Retoucher: Sally Liu, Procolor, Singapore
Producer: Sidney Stella Lim/Jasmine Lim, Groovy Studio, Singapore
Account supervisor: Betty Tsai
And, we’re off! Cannes has kicked off and the first set of shortlists have been announced.
According to Brian Stelter of The New York Times, “the bloom has come off social networking’s rose.”
With a new design to debut this week, News Corp.-owned MySpace intends to do something about it.
With an eye toward monetization, MySpace is being redesigned beginning Wednesday with a new home page, which will be less cluttered and more hospitable to advertising. The redesign, to be done by early fall, will include a new navigation bar, search tool and video player.
On a conference call last month, Peter Chernin, president and chief operating officer for the News Corporation, toned down the grandiose expectations for social networking advertising and acknowledged that selling spots on personal profile and group pages is not easy.
Social networking represents an “entirely new form of Internet activity,†Mr. Chernin said.
eMarketer estimates that MySpace will post $755 million in revenue in the fiscal year ending June 30. MySpace would not comment on the estimate–short of expectations, but still a lot of money.
Marshsall Kirkpatrick of Red Write Web says MySapce is “one of the meatiest examples there is of the read/write web. It doesn’t get as much respect as Facebook does in part because the user demographics skew towards working class and poor people.”
Kirkpatrick continues, “While you’re trying to get your parents, your boss or your friends to read RSS feeds, appreciate Twitter or post photos to Flickr – millions upon millions of people are publishing to the web, finding value in syndicated content, reading blogs and leaving comments all thanks to MySpace. If you have a deep dislike of MySpace, you should really consider getting over it. MySpace is a good and important website.”
LONDON – Virgin Media’s director of acquisition, brand and marketing, Lisa McCormack, is the latest senior marketer to join this year’s Connect Awards judging panel.
In another paltry showing, just 13 campaigns from the UK have been shortlisted for a Direct Lion this year.
NEW YORK – Ipsos Interactive Services has established a partnership with youth research specialist Peanut Labs to help recruit and maintain 13- to 34-year-old populations on Ipsos panels in the US and Canada.
LONDON – Julian Linley has succeeded Mark Frith as editor of Bauer Consumer Media’s Heat magazine, landing the job ahead of a “stellar cast” of applicants.
LONDON – Polish workers who have developed a taste for British products while working in the UK and later returned to their homeland have helped spur on export sales of UK brands, according to Government agency Food from Britain. Last year the UK exported to Poland £47m worth of foods and drinks brands, up 54.7% on 2006.
Lets get ready to rumble people. On the one hand Cadbury’s Gorilla won a coveted Black pencil (which must have made Director Juan Cabral , Copywriter, Juan Cabral, Art Director Juan Cabral and the Creative Director Juan Cabral really happy) on the other hand we have the Halo 3 Believe commercial which has been raking in the awards all spring now.
You may now place your bets, so that you can go “told ya so!” or “Meh, that was so rigged” on Friday. Suggestions for Dark horse? Wouldn’t it be lovely if Cannes Lions flexed it’s international muscles and gave the Grand Prix to a well deserving Japanese/Argentinian/(insert other far way land here) that we have yet to see instead of the safe bets? That’s the kind of Grand Prix I like to see.
NEW YORK – Greenfield Online is to be sold to private equity firm Quadrangle Group in a $426m (£217m) deal.
LONDON – A former Hays employee who left the recruitment firm to set up a rival company has been ordered to hand over business contacts he made on business-oriented social networking site LinkedIn.
LONDON – Women’s monthly magazine Marie Claire has signed a deal with L’Oreal Professionnel to promote its hair colour in-salon services with an integrated ad campaign called ‘Hair envy’.
Thijs Biersteker and Karian Weijers from the Willem de Kooning Academy won the gold in Young Lions print today. Silver went to Selim Unlusoy and Bahadirhan Peksen from Lowe Istanbul. Germany took bronze thanks to Sina Malosczyk and Nathalie Krüger from KNSK Werbeagentur GmbH.
Tonight’s the Direct and Promo Lions awards ceremony, judging is currently in progress.
LONDON – Nike has launched a mobile initiative that enables consumers to use their own photos to personalise their footwear.
LONDON – War Child, the charity that works with children from war-torn countries, is encouraging young people to become activists by designing and building a social network for UK schools.
A lack of involvement from creative agencies is holding back take-up of video-on-demand by consumers, insisted panellists at an event debating the commercial opportunities for VoD.
LONDON – ITV’s coverage of last night’s thrilling Euro 2008 decider between Turkey and the Czech Republic attracted 4.6m viewers, matching the ratings for BBC One’s Sunday night drama, according to unofficial overnight figures.
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