SAN FRANSICO – A top Yahoo! executive has parted ways with the troubled internet company, fuelling rumours of a major management shake-up under the leadership of new CEO Carol Bartz.
LONDON – The Advertising Standards Authority is investigating Swiftcover’s ad starring Iggy Pop, following complaints that the firm will not insure musicians.
An innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.
Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter / Art Director: Minal Phatak
Fabricator: Alakh Publicity, Tushar Rechwad
LONDON – Peter Chernin, Rupert Murdoch’s right-hand man for several years and head of Fox, is to leave News Corporation in June to run his own film production business.
And it’s exactly as boring as the title of the post suggests.
LONDON – ASDA is resurrecting its pocket-tapping ads after almost two years to emphasise its value message in a nostalgic way.
LONDON – Insurer Swiftcover is facing an investigation by the advertising watchdog after several musicians complained that it refused to give them cover because of their profession despite it featuring well-known rocker Iggy Pop in its ads.
LONDON – Trinity Mirror is to axe a quarter of its journalists, accounting for the loss of 70 jobs at the Daily Record and Sunday Mail, as the publisher reveals plans to create a single multimedia based editorial operation.
Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline “Where You At?”
NEW YORK – PepsiCo juice brand Tropicana is to drop a recent packaging redesign created by Arnell following a consumer backlash, according to a report.
(TrendHunter.com) Young models, and socialites, grabbed the March 2009 editorial of W Magazine.
Shot by the always controversial but brilliant photographer Steven Meisel, the “Law amp; Order,” editorial delivers a scenario…
LONDON – Virgin Media is expected to begin the sale of its content division, said to be worth about £500m, within weeks.
LONDON – British Gas Business has appointed Publicis Groupe’s MediaVest to handle the £4m media planning and buying arrangements for its SME and corporate divisions, without a pitch.
LONDON – Channel 4 plans to carry ads around content that it distributes on third-party websites such as Bebo and YouTube. The move comes as the broadcaster rebrands its digital sales operation.
LONDON – Online video campaigns can extend TV advertising reach by a third, as young adults spend less time watching TV, according to new research.
LONDON – Five has secured Ladbrokesbingo.com as the new sponsor of popular Aussie soap Neighbours until the end of the year.
LONDON – Titan Outdoor operations director David Russell has been made redundant, as the company combines its business delivery and operations divisions under business delivery director Madalyn Roker in an attempt to streamline campaign management.
LONDON – The Daily Mail plans to stop giving away DVDs and CDs to lure in readers in a major shift of strategy for the mid-market newspaper.
LONDON – River Publishing managing director Edward Axon is to leave the customer publisher after nearly eight years.
LONDON – Yesterday, the rebranded version of UKTV History, will launch next Monday, alongside a new website called: Visityesterday.co.uk.
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