LONDON – Consumer watchdog Which? has called on the Government to explore a range of financial incentives to encourage families to eat healthier food.
LONDON – Denim brand Lee Cooper is collaborating with British band Kish Mauve for the launch of its RDLC range, in order to emphasise its rock and roll heritage.
Here, Nordpol envisions a secret world populated by IKEA furniture.
SHANGHAI – Aegis Media has promoted Jean Lin, the founder and chief executive of wwwins Consulting, to global chief strategy officer of Isobar.
You gotta forgive the quality of the imagery at left, but we couldn’t leave this one alone.
LONDON – Philips has hired sponsorship consultancy Synergy to handle its sponsorship of the AT&T Williams Formula One team.
NEW YORK (AdAge.com) — The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music-industry revenue streams. In his presentation to the recent Digital Music Forum East, NPD Group's senior analyst, Russ Crupnick, had nothing but grim news for music marketers. These are some excerpts of his remarks about NPD's latest national study findings.
Out-of-home communications agency Kinetic has promoted group head Phil Dack to the new role of group trading manager.
Alongside Partnership for a Drug-Free America, Publicis & Hal Riney have launched an anti-meth campaign targeted to American Indians and Inuits.
LONDON – WWF, the environmental organisation, has teamed up with Bauer media to promote its Earth Hour on 28 March.
LONDON – Johnston Press reported a 28% fall in adjusted pre-tax profits to £98.8m in 2008, with the decline expected to continue during 2009 as ad revenues have slumped 36% since the start of the year.
NEW YORK (AdAge.com) — Google's fledgling display-ad network is hoping a pair of new targeting options will bolster its value to advertisers and publishers. The company today announced it will launch a beta test of "interest-based targeting," which lets advertisers target web users based on where they've been surfing across the internet.
LONDON – The majority of people interviewed in the latest Brand Republic video said nothing would convince them to pay for news online and they would prefer to buy a newspaper — watch it now.
LONDON – Telegraph Media Group’s former digital general manager Mike Moore has joined Phorm, the behavioural ad targeting company, in the new role of global commercial director.
LONDON – Prince Charles’ Duchy Herbals brand is being investigated by the Advertising Standards Authority (ASA) over claims made about its Detox Tincture product.
LONDON – Sony PlayStation has signed a deal with NBC Universal to make thousands of films and television programmes available to PlayStation users, two weeks after Microsoft’s Xbox signed with the same studio.
LONDON – Former colleagues have offered tributes to Bert Hardy, the UK newspaper veteran, who died yesterday after a long illness.
LONDON – Chime Communications, the PR-led group which owns VCCP and sports marketing agency Fast Track, has unveiled an 18.7% increase in annual pre-tax profits to £16.3m.
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