LONDON – The BBC is launching an online collection charting George Orwell’s time working at the broadcaster ahead of the 60th anniversary of the publication of his classic dystopian novel ‘Nineteen Eighty-Four’.
LONDON – Virgin Atlantic has been named the UK airline with the best customer satisfaction rating, with British Airways scoring below the national average.
| THE ORIGINAL? Save the Wealthy people (sauvons les riches!) – 2004 Euromillions Viral movie / web film Agency : Young & Rubicam (France) |
LESS ORIGINAL : Save the Traders (Sauvons les traders!) – 2009 Volkswagen Polo Promotion web films by Nicolas & Bruno Agency : .V. (France) |
| Deux parodies parmi tant d’autres de “we are the world” de USA for Africa (1986), déjà détourné avec des marionnettes, des enfants et des animaux. Sauf que dans ces deux versions l’éspèce “en danger” est plus où moins la même (les riches vs les traders), bref les sujets, les clins d’oeil, l’humour et les références sont très proches et que les deux ont été faites en France… |
Three women were recognized for their dedication, compassion and drive this week in Self magazine's second-annual Women Doing Good Awards. Each honoree, selected from thousands of nominations by the magazine's readers, received $10,000 for her charity.
Last night at the Effies, Crispin Porter + Bogusky was recognized for “Whopper Freakout,” the incendiary stunt work it did for Burger King in ’07.
LONDON – Paul Mead, managing director of VCCP Search and Revolution blogger, ‘kicks the tyres’ of Bing to see if it’s worth going back for more.
New, the I love viral facebook application is available here. The best viral video show on the web. If you want to know what is viral this week, you need to watch every week this top 3 viral videos. All the weekly archives are available here. if you want this show on your blog, just […]
Marcando o aniversário de 40 anos da missão da Apollo 11 na Lua, a Louis Vuitton vai estrear um projeto focado em conteúdo chamado “Journey Beyond”. A proposta da marca é mostrar como algumas jornadas podem mudar a humanidade para sempre, trazendo novamente para os holofotes os responsáveis pelo feito. Lembrando que, “Journey” já é a assinatura que marca vem utilizando nas últimas campanhas.
A Apollo 11, a primeira tripulada a pousar na Lua, completará 40 anos da missão exatamente no próximo dia 20 de julho. O vídeo abaixo é um teaser do que vem pela frente, onde a Louis Vuitton anuncia o lançamento do projeto no dia 2 de julho, através do site louisvuittonjourneys.com
A criação é da Ogilvy Paris, com direção de fotografia de ninguém menos que Annie Leibovitz. Pelo trailer, promete.
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Top creative print campaign for Walkman that puts the outside sound off. Advertiser: Sony Walkman Agency: Saatchi&Saatchi Frankfurt/Bucharest ECD: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky CD: Jorg Riommi, Daniela Nedelschi Copywriter: Irina Popp Art Director: Lucian […]
Basé actuellement à Londres, l’artiste Claire Morgan conçoit d’impressionnantes installations et se préoccupe de la planète. Dans la suite, de nombreux exemples d’une de ses séries et expositions illustrant les rapports nouveaux entre société et nature.
LONDON – The Guardian is considering dropping its Thursday Technology supplement, according to Paidcontent.
Great ambient media campaign for a fridge. Advertiser: Sharp Advertising Agency: IMPACT BBDO, Beirut, Lebanon Chief Creative Officer: Dani Richa Creative Director: Associate Creative Director: Nancy Timani Copywriter: Associate Creative Director: Florence Basseux
This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from MediaCom for Gillette in India, was the People's Choice Winner.
LONDON – Andrew Carter has been promoted to managing director of Bacardi’s global travel retail division.
Depois do fraco manifesto, que introduz o conceito de excesso de informação, a Microsoft divulgou dois comerciais para a sua ferramenta de buscas Bing. Dessa vez, um pouco mais criativos.
Criados pela JWT, os filmes abordam o que chamam de “Search Overload Syndrome”, com situações do cotidiano afetadas por pessoas que falam demais, sem objetividade. A intenção da Microsoft é mostrar que o seu sistema não apenas procura por informações, mas é também capaz de decidir o que realmente importa.
Procurei por “Google” no Bing (piada pronta) para ver se quebrava a Matrix, mas o máximo que aconteceu foi o primeiro resultado ser uma notícia contra os concorrentes da empresa de Redmond: “EUA investigam Google, Yahoo e Apple por violar concorrência”.
| Cellphone
| Hawaii
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LONDON – Marks and Spencer, Smith & Nephew, Cadbury and Morrisons rank as the most reputable companies according a survey of more than 5,000 consumers.
LONDON – Andrex is targeting blogger mums with a series of incentives and competitions to drive awareness of its Puppy Points loyalty scheme.
LONDON – GyroHSR has hired former DraftFCB creative head Christoph Becker as its chief creative officer.
LONDON – Digital agency Kerb has launched a browser-based game to promote the new single and album from Australian pop duo The Veronicas.
LONDON – The Mayor of London’s transport director, Kulveer Ranger, met up with the cast of online drama ‘Sofia’s Diary’ at a Pimlico school yesterday to promote the latest initiative in Transport for London’s (TfL) teen road safety campaign.
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