LONDON – Mattel has licensed the rights to a single-player version of Scrabble for the UK and Europe to online specialist King.com, in the next stage of its strategy to put the game online.
LONDON – Southern Comfort will this Saturday (6 June) launch a multi-platform media campaign, including a branded tour bus heading from London to the Rockness festival in Scotland.
LONDON – The BBC Trust has asked the BBC to provide more detailed information on its plans for Project Canvas, which aims to provide on-demand services to Freeview and Freesat, before giving its formal approval to the venture.
LONDON – Value retailer Primark is tapping into the high-street cosmetics market with the launch of its first own-brand make-up range.
LONDON – Manchester United has signed an £80 million shirt sponsorship deal with the US insurance giant Aon.
LONDON – The BBC has been attacked by MPs for refusing to reveal details of the salaries of its radio presenters.
LONDON – John Dobson, one of the co-founders of EuroDirect and one of the best-known names in direct marketing, is to retire from the business this month, along with his wife Janet, a business support manager at the company.
LONDON – Rupert Murdoch has lured former News Corporation senior executive and current DirecTV chief executive, Chase Carey, back to the company to fill the gap left by Peter Chernin.
LONDON – Sony is launching an online destination for football fans to support its sponsorship of ITV’s television coverage of England’s World Cup football matches.
LONDON – Rupert Murdoch has appointed Chase Carey as his number two at News Corporation, in a role that will hand him oversight of the media giant’s global operations.
LONDON – The BBC will be criticised by MPs today after it emerged it was paying its radio presenters such as Radio 2’s Terry Wogan up to six times more than their commercial rivals and is attempting to cover up the salaries.
LONDON – Online display advertising increased 21% in 2009 to the end of April, compared to the same period last year, according to figures released by Nielsen Online.
LONDON – Consumers are losing their taste for champagne as the global recession bites.
Bing was on last night, and no, it’s not Bing Crosby.
Microsoft, tired of watching Google cash in on the search engine game, has been testing their super secret search engine for some months now under the ultra-secret name, Kumo. (It is hard to believe that these people make money, isn’t it?) Along with the huge product release comes the equally huge budget, rumored to be upwards of $80 Million, although Microsoft would not confirm.
“We’ll have what I would call a big budget — big enough that I had to gulp when I approved the budget,” said Microsoft Chief Executive Steve Ballmer, who unveiled Bing at a technology conference in Carlsbad, California, run by the All Things Digital tech blog.
The spot, code named “Manifesto,” was on prime time television last night. While the visuals are sometimes a bit confusing, the Google-gauging “one-liners,” such as “we don’t need queries and keywords if the bring back questions and confusion,” and “from this moment on, the search overload is officially, over” are loud and clear.
The creative kudos go to JWT for coming up with a very cool spot. However, it is not known if they came up with the name, and as everybody knows, part of winning the online new product introduction game is coming up with a goofy, yet memorable name. Such as “Bing.” Your search is done.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
Très bel univers sur le nouveau clip vidéo de Fischerspooner, groupe électro-américain constitué de Warren Fischer et Casey Spooner. Issu du dernier album “Entertainment”, il est dirigé par Jason Cacioppo & Adam Dugas avec une caméra Red One.
LONDON – The amount of online display advertising activity in the UK rose by 21% during the first four months of 2009 compared to the same period in 2008, according to new figures from Nielsen.
LONDON – The government’s cash for scrap initiative, designed to boost the car industry, could run out of money early due to its popularity with consumers.
Très belle série de 3 affiches pour la marque Voltaren, spécialisée dans un gel anti-douleurs pour le corps. Une idée de l’agence Saatchi & Saatchi Simko et Amsterdam autours des différents univers “Ballet, Capoeira et Yoga”. Plus d’images dans la suite.
Advertising Agency: Saatchi & Saatchi, Amsterdam, Netherlands
Production Company: Blink Productions, London
Director: Ramon Bloomberg
DoP: Peter Suschitzky
Post production: The Mill, London
Creative Director: Magnus Olsson
Art Director: Tim Bishop
Copywriter: Avinash Sampath
Agency Producer: Sue Workman
Producer: Lauren Mott
Advertising Agency: BETC EURO RSCG, Paris, France
Creative Directors: Stéphane Xiberras, Jacques Jolly
Copywriter: Charles Lefort
Art Director: Viken Guzel
Art Buying: Marie Dathanat
Print Production: Frédérique Klore
Production: RITA Production
Photography: Joseph Ford
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