Even in Death, Michael Jackson Sells Pepsi

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Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square.

Barack Obama Helps Improve Perception of Illinois Lawyers

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See if you can find Barak Obama, Hilary Clinton and Michelle Obama in this Abraham Lincoln mosaic, part of a perception improvement campaign for Illinois State Bar Association.

Barak Obama Helps Improve Perception of Illinois Lawyers

illinois_bar_lincoln_lawyer.jpg

See if you can find Barak Obama, Hilary Clinton and Michelle Obama in this Abraham Lincoln mosaic, part of a perception improvement campaign for Illinois State Bar Association.

Ed, Farrah and Michael


MINNEAPOLIS (AdAge.com) — The week began with worry over the health of avuncular anchorman Walter Cronkite. It ended in mourning over three other members of America's collective cultural family, Ed McMahon, Farrah Fawcett and Michael Jackson. While each was distinctly different, they each represented a media era that may be gone forever.

Microsoft Advertising promotes Albright and Bresseel to new global roles

LONDON – Microsoft Advertising has promoted Gregg Albright and Marc Bresseel to vice-president of global accounts and vice- president of global agencies, respectively.

Morrisons signs up Robert Lindsay as latest brand ambassador

LONDON – Actor Robert Lindsay is the latest celebrity to feature in Morrisons’ Market Street adverts.

Cruelty to animals in video

Animals in circuses and great apes used to entertain people on TV and movies are routinely beaten by trainers to get them to perform. "To Animals, It’s Not Entertainment" Advertiser Peta

Create A Playlist Video. Win A Nokia 5800

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The 7th Chamber has seeded a video which promotes Nokia’a 5800 phone.

Orange cuts more jobs in efficiency drive

LONDON – Orange is to cut 370 jobs in the UK in an efficiency drive, the mobile operator said today.

Michael Jackson’s Brief Career in Advertising


Unlike many of today's celebrities, the King of Pop didn't have a huge commercial/endorsement career.

Gay Consumers’ Media Habits Mostly Mirror Mainstream

NEW YORK (AdAge.com) — The gay and lesbian community may be hard to measure in size, counting for some 4% to 10% of the U.S. population, based on census data that counts only same-sex couples who live together. But measuring their media consumption just got easier for Group M's Mindshare, which released its first study on the gay and lesbian market, "Reaching Out," to clients this week.

Toluna buys Microsoft’s Internet Survey Solutions for $40m

LONDON – Toluna, the French online market research firm, is to acquire the majority of the assets of the Internet Survey Solutions division of Microsoft’s Greenfield Online for $40m (£24.3m).

Microsoft wants to make friends with your agency too

LONDON – In the same week that details of Google’s new bid to make friends with agencies were disclosed, Microsoft Advertising has created two new jobs with the specific aim of bettering relationships with agency networks.

Decathlon Summer Campaign

La suite de la campagne Decathlon avec de nouveaux visuels dédiés à l’affichage pour cet été. Toujours sur d’excellentes photographies de Romain Laurent, et une idée de l’agence Young & Rubicam Paris. Les autres visuels dans la suite.



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Cannes Lions 2009: Todos os Leões brasileiros em um único post

E finalizando a participação do Brasil em Cannes Lions 2009, o CCSP acaba de confirmar os três prêmios do Brasil na categoria Film. O “Cachorro-Peixe” da Volkswagen levou Leão de Ouro, quebrando um jejum dourado de quatro anos em Film.

A dobradinha Volkswagen + AlmapBBDO também levou Bronze na categoria, com o comercial “Caixas”. Outro Bronze foi para DM9DDB, com o filme “Rato” para Tok&Stok.

Depois do jump você pode conferir todas peças brasileiras premiadas em Cannes neste ano. Inclui as categorias Film, Media, Design, PR, Press, Outdoor, Radio e Cyber. A maioria das peças você pode clicar para ampliar.

Agora resta aguardar o fim do festival, com os premiados de Titanium & Integrated. O Brasil ficou fora da disputa.

| PR LIONS |

“Mil Casmurros”LiveAd para Rede Globo [post B#9]

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| FILM LIONS |

OURO: “Cachorro-Peixe”AlmapBBDO para Volkswagen

BRONZE: “Caixas”AlmapBBDO para Volkswagen

BRONZE: “Mouse”DM9DDB para Tok Stok

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| CYBER LIONS |

PRATA: “House”SunMRM para IHDI Estação do Bem Estar

BRONZE: “Jump Higher, Feel Better”DM9DDB para Cia Ahtlética

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| MEDIA LIONS |

OURO: “Be The News”Lew’Lara\TBWA para Nissan

PRATA: “We Live To Tell Stories”Wunderman para Land Rover

PRATA: “Not In Danger Of Extinction”DM9DDB para WWF

BRONZE: “An Apprentice Heart”New Content para Becel (Unilever)

BRONZE: “Half Price”Ponto de Criação para Daimler

BRONZE: “Veja 40 Years”África para Itaú

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| PRESS LIONS |

OURO: “Routine Sucks”DM9DDB para Terra

OURO: “Great Photos”DM9DDB para Latin Stock


OURO: “Creativity”AlmapBBDO para EPA


BRONZE: “Trumpet, Robot, Vase”DM9DDB para Fedex

BRONZE: “Birds”AlmapBBDO para Greenpeace

BRONZE: “Button”Talent para Sony Ericsson

BRONZE: “Pig, Fish, Chicken”Publicis para Oral-B


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| OUTDOOR LIONS |

PRATA: “Routine Sucks”DM9DDB para Terra

PRATA: “Vase”DM9DDB para Fedex

PRATA: “Chicken, Pig, Cow”JWT para Reach (J&J)


BRONZE: “Ice Cream, Cup”MatosGrey para Sensodyne

BRONZE: “Man”AlmapBBDO para Bayer

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| DESIGN LIONS |

OURO: “Identity” – AlmapBBDO para Havaianas

PRATA: “SPFW” – AlmapBBDO para Havaianas

PRATA: “Identity” – GAD para Claro

PRATA: “Sounds” – DM9DDB para Saxsofunny

BRONZE: “Identity” – Indústria Nacional & Diálogo para Arco-íris

BRONZE: “Natural Medium” – Tátil Design

BRONZE: “See Further” – AgênciaClick para Fiat

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| RADIO LIONS |

BRONZE: “Champagne Glass” e “Nail Clipper”AlmapBBDO para EPA

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Comment on Wrangler: Dakota 1, Coco White Flare, Dakota On Road, Coco Crouching, Dakota 2 by michael

They are really nice but …an award in Cannes??? I think we saw better stuff this year !! maybe it is just me

http://www.thecuriousbrain.com

IN&M agrees extension to £170m bond payment deadline

LONDON – Independent News & Media, publisher of The Independent, has agreed a four-week extension to its “standstill” credit agreement, which will grant it extra time to restructure a €200m (£170m) bond.

Consumers Believe Businesses Affect Social Issues

A recent poll by independent PR shop Waggener Edstrom finds that a large majority of consumers believe profitable businesses can organize to address social issues.

Will blog for cash

LONDON – Brands are recognising that paying bloggers to write about their products is a cheaper alternative to display advertising. But how will consumers react? Kunal Dutta investigates.

Pimm’s drops comedian Alexander Armstrong after seven years

LONDON – Pimm’s is dropping comedian Alexander Armstrong as its brand ambassador after seven years as it introduces its new summer advertising campaign.