How Not to Respond to Negative Press
Posted in: UncategorizedCreativity’s Cannes Picks: BMW’s Kinetic Sculpture, ‘The Great Schlep,’ Whopper Sacrifice, Fiat’s Eco Drive and the Obama Campaign
Posted in: Uncategorized
In this week's episode of Creativity's Top 5, we turn our gaze to the French Riviera and make our Cannes picks for top prizes, categories be damned! Among our favorites are BMW's Kinetic Sculpture; Droga5 and Sarah Silverman's pitch to young Jewish Americans to make "The Great Schlep"; Crispin Porter and Burger King's bribing Facebook users to trade in "friends" for free Whoppers; AKQA's innovative Eco Drive system for Fiat drivers; and, for many reasons, the campaign to elect President Barack Obama.
Kush supports heavy boobs while sleeping
Posted in: UncategorizedReally weird product to rest the breast of women in this viral video. "A Natural Rest for the Breast" Advertiser: Kush Support
Cannes Lions: Ronald McDonald Cameo Ignites Deep-Seated Clown Rage
Posted in: UncategorizedCC will not guarantee new CRR mechanism by next trading system
Posted in: UncategorizedLONDON – The Competition Commission is set to make a “provisional decision” on what should happen to the Contract Rights Renewal system that regulates advertising on ITV, by “early September”. However, there is no guarantee any new mechanism will be in place before the start of the next trading season.
Spastic Jump Cuts Ruin Wells Fargo Commercials
Posted in: UncategorizedMaybe it’s our short attention span. Maybe it’s our overly simplistic mind. Maybe it’s our aversion to creative full of distracting hack job jumble cuts and irrelevant metaphors.
ESPN scoops Setanta’s Premier League football rights package
Posted in: UncategorizedLONDON – ESPN, the Disney-backed sports broadcaster, is to broadcast live English Premier League action for the first time in its history, after landing the rights to air 46 games for the 2009/2010 season and 23 games in each of the three following seasons.
Cannes Lions 2009: Obama For America | Vídeo-Case
Posted in: UncategorizedEu falei da campanha “Obama for America” umas quinhentas e vinte e dez vezes aqui no site, e gosto sempre de linkar esse texto para resumir tudo. Porém, nesse mundo publicitário integrado de hoje, nada substitui um bom vídeo-case.
Nas últimas semanas tenho publicado alguns dos concorrentes em Cannes Lions este ano, e Obama também tem o seu. O vídeo é a inscrição do case nos festivais mundo afora, e conta em detalhes as ferramentas e números da campanha, começando em 10 de fevereiro de 2007 até o dia da posse.
O foco do case é mostrar como as pessoas, colaborando de diversas maneiras possíveis, foram capazes de eleger um candidato pouco conhecido alguns meses antes. Mais do que isso, é uma campanha que redefiniu a história da política mundial.
As apostas são altas, falando em Grand Prix no plural, e claro, em Titanium. Alguém duvida?
Obama For America | Case Study
Post originalmente publicado no Brainstorm #9
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Wall-Climbing Cars – The Peugeot Metromorph Concept Climbs Buildings Like a Spider (VIDEO)
Posted in: UncategorizedA moda da Harvey Nichols
Posted in: UncategorizedDitar uma moda não se restringe apenas ao mundo fashion. A marca de roupas britânica, Harvey Nichols, sempre promoveu campanhas super criativas e não convencionais, se comparadas às demais campanhas de varejo de moda. Seus anúncios sempre sugerem “lutas” entre mulheres por causa de suas liquidações. É basicamente essa a moda na comunicação da marca. Os últimos anúncios formam uma paródia ao game “Mortal Kombat“. Mas o que difere realmente a comunicação da Harvey Nichols, além de seu visual e conceito inovador, é a sua proposta como um todo. Dificilmente é colocado preço nos anúncios. E todos eles contam alguma história, lúdica geralmente. É assim que a marca acredita chamar atenção do público-alvo.
As peças vistas na sequência formam a campanha CatFight criada para eles em 2007. De lá pra cá, a agência DDB de Londres vêm fazendo todo esse trabalho criativo se tornar referência no todo mundo.
:: Via NotCot e Nostars.biz
Phone 4U Think s You Are A Loser
Posted in: UncategorizedIt’s A Crazy Time, So Let’s Get Crazy
Posted in: UncategorizedBlueview acquires digital agency Glass and B2B telemarketing firm Logicall
Posted in: UncategorizedLONDON – Blueview, the customer management group founded by Graham Ede three months ago, has made two acquisitions.
Norwegian water Isklar holds promotional marketing agency review
Posted in: UncategorizedLONDON – Premium Norwegian water brand Isklar has kicked off a review of its promotional marketing arrangements in the UK.
Interactive Wonderlands – Virtual Walkthrough of Tim Burton’s Alice in Wonderland (GALLERY)
Posted in: UncategorizedDogTime Media, Frontline Plus Push Dog Rescue
Posted in: Uncategorized
Ad network DogTime Media has launched a Facebook app to help save dogs. With Frontline Plus as the exclusive sponsor, Save a Dog seeks to involve people in helping shelter dogs by earning points that translate into donations from DogTime and Frontline to RescueGroups.org. According to DogTime, an estimated 6 million to 8 million dogs and cats enter shelters each year in the U.S., and half of them are euthanized.
Mad Men Characters Conduct Online Survey
Posted in: UncategorizedSpecsavers launches ads mocking MP expenses claims
Posted in: UncategorizedSpecsavers has launched a press campaign on the back of the MP expenses claims debacle.