A Crackdown on Web Tracking Hurts Journalism, Too


The internet should treat us like Norm on "Cheers." Whenever he entered the familiar confines of his neighborhood bar, the welcome cry would go out: "Norm!" Before he could reach his regular seat, his favorite beer had been poured and was waiting for him.

How Not to Respond to Negative Press

When Jennifer A. Jones blogged some helpful hints about how to make a bad press release better, little did she know its author would call her at home and threaten retribution.

Creativity’s Cannes Picks: BMW’s Kinetic Sculpture, ‘The Great Schlep,’ Whopper Sacrifice, Fiat’s Eco Drive and the Obama Campaign


In this week's episode of Creativity's Top 5, we turn our gaze to the French Riviera and make our Cannes picks for top prizes, categories be damned! Among our favorites are BMW's Kinetic Sculpture; Droga5 and Sarah Silverman's pitch to young Jewish Americans to make "The Great Schlep"; Crispin Porter and Burger King's bribing Facebook users to trade in "friends" for free Whoppers; AKQA's innovative Eco Drive system for Fiat drivers; and, for many reasons, the campaign to elect President Barack Obama.

Kush supports heavy boobs while sleeping

Really weird product to rest the breast of women in this viral video. "A Natural Rest for the Breast" Advertiser: Kush Support

Cannes Lions: Ronald McDonald Cameo Ignites Deep-Seated Clown Rage

ronald-mcdonald-jetpacks.jpg

Clowns leave me with mixed feelings.

CC will not guarantee new CRR mechanism by next trading system

LONDON – The Competition Commission is set to make a “provisional decision” on what should happen to the Contract Rights Renewal system that regulates advertising on ITV, by “early September”. However, there is no guarantee any new mechanism will be in place before the start of the next trading season.

Spastic Jump Cuts Ruin Wells Fargo Commercials

wells_fargo_dogs.jpg

Maybe it’s our short attention span. Maybe it’s our overly simplistic mind. Maybe it’s our aversion to creative full of distracting hack job jumble cuts and irrelevant metaphors.

ESPN scoops Setanta’s Premier League football rights package

LONDON – ESPN, the Disney-backed sports broadcaster, is to broadcast live English Premier League action for the first time in its history, after landing the rights to air 46 games for the 2009/2010 season and 23 games in each of the three following seasons.

Cannes Lions 2009: Obama For America | Vídeo-Case

Eu falei da campanha “Obama for America” umas quinhentas e vinte e dez vezes aqui no site, e gosto sempre de linkar esse texto para resumir tudo. Porém, nesse mundo publicitário integrado de hoje, nada substitui um bom vídeo-case.

Nas últimas semanas tenho publicado alguns dos concorrentes em Cannes Lions este ano, e Obama também tem o seu. O vídeo é a inscrição do case nos festivais mundo afora, e conta em detalhes as ferramentas e números da campanha, começando em 10 de fevereiro de 2007 até o dia da posse.

O foco do case é mostrar como as pessoas, colaborando de diversas maneiras possíveis, foram capazes de eleger um candidato pouco conhecido alguns meses antes. Mais do que isso, é uma campanha que redefiniu a história da política mundial.

As apostas são altas, falando em Grand Prix no plural, e claro, em Titanium. Alguém duvida?

Obama For America | Case Study

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

Wall-Climbing Cars – The Peugeot Metromorph Concept Climbs Buildings Like a Spider (VIDEO)

(TrendHunter.com) There is never an open parking space when you truly need it. This Peugeot concept, Metromorph, makes that hassle no longer an issue. Drive to work, drive home, and then park on the wall (yes, the wall.)…

A moda da Harvey Nichols

hn1.jpg

Ditar uma moda não se restringe apenas ao mundo fashion. A marca de roupas britânica, Harvey Nichols, sempre promoveu campanhas super criativas e não convencionais, se comparadas às demais campanhas de varejo de moda. Seus anúncios sempre sugerem “lutas” entre mulheres por causa de suas liquidações. É basicamente essa a moda na comunicação da marca. Os últimos anúncios formam uma paródia ao game “Mortal Kombat“. Mas o que difere realmente a comunicação da Harvey Nichols, além de seu visual e conceito inovador, é a sua proposta como um todo. Dificilmente é colocado preço nos anúncios. E todos eles contam alguma história, lúdica geralmente. É assim que a marca acredita chamar atenção do público-alvo.

hn2.jpg

hn31.jpg

As peças vistas na sequência formam a campanha CatFight criada para eles em 2007. De lá pra cá, a agência DDB de Londres vêm fazendo todo esse trabalho criativo se tornar referência no todo mundo.

cat4.jpg

cat5.jpg

cat3.jpg

:: Via NotCot e Nostars.biz

Phone 4U Think s You Are A Loser

phones_4_u_facial.jpg

Not exactly the way to compliment your potential customers but fun none the less is Are You Popular, a website for UK-based Phones 4U which analyzes photographs to determine what makes a person such a loser.

It’s A Crazy Time, So Let’s Get Crazy


Jay Chiat is a man that we could use today because there is a lot of fear in our industry. Fear breeds mediocrity and careers of such men as Jay Chiat prove that there is no excuse for mediocrity.

Blueview acquires digital agency Glass and B2B telemarketing firm Logicall

LONDON – Blueview, the customer management group founded by Graham Ede three months ago, has made two acquisitions.

Prep Your Portfolio Now


Norwegian water Isklar holds promotional marketing agency review

LONDON – Premium Norwegian water brand Isklar has kicked off a review of its promotional marketing arrangements in the UK.

Interactive Wonderlands – Virtual Walkthrough of Tim Burton’s Alice in Wonderland (GALLERY)

(TrendHunter.com) Tim Burton’s Alice in Wonderland is sure to be an eccentric fantasy flick and visually splendid revival of the classic novel by Lewis Carroll. It stars 19-year-old Mia Wasikowska as Alice and none other…

DogTime Media, Frontline Plus Push Dog Rescue


Ad network DogTime Media has launched a Facebook app to help save dogs. With Frontline Plus as the exclusive sponsor, Save a Dog seeks to involve people in helping shelter dogs by earning points that translate into donations from DogTime and Frontline to RescueGroups.org. According to DogTime, an estimated 6 million to 8 million dogs and cats enter shelters each year in the U.S., and half of them are euthanized.

Mad Men Characters Conduct Online Survey

mad_men_survey.jpg

As part of his research project “about the future model of advertising” for thesis work at the Berlin School of Creative Leadership, AlmapBBDO Creative Director Sergio Mugnaini created a Mad Men-themed online research survey that’s very cool.

Specsavers launches ads mocking MP expenses claims

Specsavers has launched a press campaign on the back of the MP expenses claims debacle.