OPINION – Germany’s new consumer opt-in law is about to take effect, severely curtailing direct mail and the data selling sector in what is Europe’s single biggest DM market. We asked industry spokespeople what they think the fall out will be – for German and UK direct marketing.
LONDON – Hotel Group Q Hotels has launched a new children’s brand this week, ‘Quackers about Q’
Magnifique spot pour Absolut Vodka par TBWA New York. Un groupe d’artistes a crée à travers le monde de nombreuses œuvres d’art autour de la philosophie de la marque. La direction artistique est de Mark Figliulo et les effets visuels du studio Mass Market. A découvrir en HD dans la suite.
Le spot construit la phrase “Doing things differently leads to something exceptional”.
LONDON – Coca-Cola has become the first company to use branded URLs to track conversations about the brand on social networks.
LONDON – French daily newspaper Le Figaro is reportedly planning to start charging for some of its online content early next year.
LONDON – England and Wales Cricket Board (ECB) sponsors Marston’s and Npower have become embroiled in a tit-for-tat row over the use of promo girls to activate their sponsorships.
LONDON – Barclays’ Waterslide Extreme, created by Dare, hung around at the top of the App Store rankings for two weeks. Ben Cusack, group creative director at Mobile Interactive Group, helped the app stay high in the chart. He reveals the secret to getting to number one.
LONDON – Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone’s.
LONDON – A campaign to save The Observer newspaper, which faces possible closure by the Guardian Media Group, has racked up almost 2,000 followers in two days.
LONDON – The BBC’s TV viewing share is gradually diminishing, with commercial television accounting for 63.7% of total broadcast viewing in the first six months of the year, up by 3.2% in the past five years, a new study reveals.
LONDON – ITV’s ‘Car Crime UK’ did a number on the competition in last night’s 9pm-10pm slot, attracting over one million more viewers than BBC One, according to unofficial overnight figures.
20 July 2009 – Goviral, Europe’s leading distributor of branded content, announced today the public launch of goviralnetwork.com. The self service platform provides publishers and bloggers with a fully automated centralized destination to access branded video content. Thomas Sevége, Vice […]
LONDON – Discovery Communications’ international operations posted a 5% decrease in revenue year on year in Q2, to $283m, although UK ad sales revenue increased.
Art Director: Micha? Kami?ski
Copywriter: Kamil Kowalczyk
Released: May 2009
LONDON – SMP has been appointed to handle below the line marketing for contact lens manufacturer Bausch and Lomb.
LONDON – Scottish Provincial Press, the Inverness-based publisher of several weekly newspapers, has named Thelma Henderson as managing director, replacing Roy Fox.
LONDON – CampaignLive has launched a free desktop widget, bringing you even closer to the news and jobs in the advertising industry.
The deadline for the Marketing Design Awards has been changed to 14 August.
LONDON – Bauer’s Magic radio has signed a deal with Lakeside Shopping Centre to run an on-air sponsorship.
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