LONDON – After a competition that spawned 48,000 entries, food giant Kraft has revealed the name for its new Vegemite-based spread as ‘iSnack 2.0’ — only to be met with a wave of public disappointment and the news that the term iSnack has already been trademarked.
LONDON – Top Trumps, limited edition Monopoly game and a range of apparel are all set to roll out this Autumn as part of a new range of ‘Coronation Street’ licensed products.
Advertising Agency: Armando Testa, Turin, Italy
Exec Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art director: Daniel Cambò
Photographer: Winkler+Noah
CHINA – Authorities in China’s northwest region of Xinjiang have approved a bill that makes it a criminal offence for internet users in the area to discuss ethnic separatism online.
http://radicalmessenger.head.com/
Head are promoting their latest raquet with a rather nifty application called the „Radical Messenger“ and featuring tennis star and world?s no. 2 Andy Murray in a never beforeseen way just in time for the start of this year?s U.S. Open in New York.
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LONDON – The future of Royal Mail is to be debated at the Labour Party conference, which starts today, after a motion from the Communication Workers Union was accepted.
LONDON – The future of Royal Mail is to be debated at the Labour Party conference, which starts today, after a motion from the Communication Workers Union was accepted.
LONDON – Doritos is planning to offer consumers the chance to win Guitar Hero video games as part of its latest on-pack promotion.
LONDON – Absolute Radio has signed an agreement with EMI Music Publishing to allow advertisers to commission songs and audio accompaniments from EMI Music’s writers and composers.
LONDON – British Airways is launching the first in-flight mobile phone service available on transatlantic flights.
LONDON – Independent News 8 Media has extended its financial stand-still deal with its main banks and bondholders over €200m-worth of bonds.
LONDON – Orange UK has signed a deal with Apple to sell the iPhone to its customers for the first time.
LONDON – Digital UK has called a review of its £4m advertising account, currently held by Abbott Mead Vickers BBDO.
Les studios Garth+Ginny et Artillery se sont unis pour travailler sur cette séquence d’introduction de 2 minutes pour le festival Flash on the Beach qui vient de s’achever. Une vidéo colorée, peuplée de créatures étranges sous forme d’ombres, sur une bande-son réalisée par Meducktions.
NEW YORK – A member of the US Direct Marketing Association’s board has launched a web site questioning the group’s governance, as the body faces its most challenging year yet, Marketing Direct sister title DM News reports.
LONDON – Bauer Media has secured a multi-platform campaign with the COI to promote the Department for Children, Schools and Families’ diplomas.
LONDON – The rebel shareholder Denis O’Brien has offered his bitter business rival Anthony O’Reilly, the main shareholder at Independent News 8 Media, the chance to join in with his audacious last-minute rescue plan for the indebted business.
LONDON – ITV will begin discussions this week to find a chairman, following its failure to replace Michael Grade with a chairman or chief executive.
LONDON – Google is seeking to cash in on Google Maps, one of its most popular products beyond search, with a range of new advertising opportunities for brands.
LONDON – Bread company Warburtons has appointed Rainey Kelly Campbell Roalfe/Y&R to its £4m advertising account after a final two-way pitch against Delaney Lund Knox Warren.
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