Hasta La Creative!

LONDON – Five is to return Shake, its programming strand for older children that was once mooted as the basis for a new Five kids’ TV channel, to Sunday mornings.

Arqiva’s video-on-demand service SeeSaw, The Independent’s new commercial director, all the runners and riders for the top job at Channel 4, and several appointments and departures in the media agency world are up for discussion in the Media Week podcast with Media Week’s Steve Barrett, Tristan O’Carroll and John Reynolds.

So yea. Britain’s Advertising Standards Authority has received several complaints about a new American Apparel ad in Vice Magazine which features a young girl wearing shorts and a hoodie which, in one shot, almost exposes her nipple.

NEW YORK (AdAge.com) — The iFund team at Kleiner Perkins Caufield & Byers has reviewed 3,300 ideas and invested in seven. That's because while there are a lot of fun, one-off ideas out there, very few have the combination of ingredients to become a long-term platform success, namely multiple revenue streams, the ability to go viral and wide appeal. IFund's Aileen Lee spoke to Ad Age after her panel at Wednesday's Apps for Brands Conference about how marketers can work with a firm like hers to better understand the apps space.

Pode contar no calendário: se passou 20 dias desde que você leu sobre o último viral da Samsung, procure que já tem outro. OK, a conta não é tão precisa assim, mas a marca continua mantendo sua consistência em experimentos online. Uns fazem mais sucesso do que outros, é claro, mas o que importa é que eles vão lá e fazem. Sem #mimimi.

O mais novo é para promover o Samsung Corby, e para isso criaram o “Social Networking Challenge”. Convidaram quatro brasileiros usuários de redes sociais, e proporam o desafio de cada um conseguir provar quantos amigos online são realmente amigos no “mundo real”.

Eles tinham 24 horas, usando apenas o celular, para convocar os amigos online para um exército colorido que se enfrentaria em uma guerra de tintas. A criação é da The Viral Factory.

A good idea is a good idea, is it not? So does this mean a good idea in English is also a good idea in Spanish? And what about Spanglish?

This post covers two of my favorite topics: Breasts and advertising. When they’re grouped together, it usually means a 30-minute Girls Gone Wild infomercial. However, this post actually covers a couple advertising efforts behind breast cancer awareness, which is nothing to joke about. While humor is used in writing, and can be seen in the TV spots, no disrespect, implied or otherwise, is intended. My prayers go out to all those who have been affected by breast cancer.

All men love breasts. Some love them secretly. Others wear t-shirts that shout out that they are “breast men.” Even men that don’t dig women are drawn to a woman’s chest…not sexually, but out of curiosity. (It’s a cruel society that labels a straight man as a stalker for staring at a woman’s assets for too long while a gay man has free reign to reach right out and grab a woman’s chest in public…)

Listaholic alphabetizes 138 different slang names for breasts, among them; whimwhams, muffins, kawangas, and dinglebobbers. Which proves that when men don’t understand something, they either rename it or make fun of it.

The truth of the matter is that we probably love breasts more than their owners;

We just don’t know why…

Which leads to an obvious question: Why haven’t men been involved in the fight against breast cancer from the beginning? Like a favorite bra, it’s a natural fit; breast-lovers attacking breast cancer. As you’ll read in a couple of seconds, a couple of organizations figured it out.

According to the World Health Organization, approximately 500,000 people die every year as a result of breast cancer. It ranks as the second most common form of cancer, and it’s the 5th highest cause of cancer deaths.

The push towards early detection and education of breast cancer began in earnest in 1982, following the death of Susan G. Komen. Susan was diagnosed with breast cancer in 1977 and died three years later. Susan’s younger sister, Nancy, was the impetus behind the push; keeping a promise to her sister, she founded The Susan G. Komen Breast Cancer Foundation with the belief that education, early detection, and research would have saved Susan.

Now known as Susan G. Komen for the Cure, or simply Komen, the foundation has raised over $1.3 billion dollars for cancer research since inception and is the largest cancer charity in the world. On the global level, Komen has but one mission: To end breast cancer forever.

Spurred by National Breast Cancer Awareness Month (October), two separate advertisers have launched PSAs that have expanded their target audience to include men, which is ingenious: Who thinks about breasts more than men?

Yoplait has just released, “Yoplait Pledge.” It makes fun of the fact that nicknames were given to breasts at some point (hmm).

The second awareness spot comes from ReThink Breast Cancer, a Toronto-based organization that addresses the breast cancer concerns of young people affected by the disease. Rethink is a volunteer organization that is “thinking differently” on methods to defeat breast cancer (like getting men involved). The spot (below) is airing in Canada on MTV, and the woman featured is an MTV Host.

It’s obvious that breasts get plenty of attention. It’s breast cancer that we need to focus on.

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or follow him on Twitter. As always, thanks for reading.

Whoa. It’s Thursday and we’re just getting to Tuesday. Wait, what? You mean you don’t realize it’s Advertising Week?

LONDON – Waitrose has announced plans to open around 300 convenience stores in the UK, as it looks to dramatically increase its presence.

The show’s characters glide through their daily lives in impeccably groomed, hyper-realistic outfits. Even casual attire has a certain self-consciousness. Don and Betty and Joan and Peggy and Pete are billboards for how we want to remember that era.