Policial adultera cena de crime em campanha sobre a dislexia

Seria cômico, se não fosse trágico. Para divulgar a dislexia – um transtorno genético que compromete a capacidade de aprender a ler, escrever e compreender um texto – a Los & Co mostrou de uma forma bem-humorada que ignorar o problema pode ter consequências bastante graves, como por exemplo um policial que resolve adulterar a cena de um crime porque não consegue registrar o nome da rua onde o corpo foi encontrado.

O filme faz parte de uma campanha de conscientização promovida pela Norwegian Dyslexia Association.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Innocent appoints marketing chief Douglas Lamont as new chief exec

Douglas Lamont, Innocent group marketing and innovation director, will become the company’s first chief executive as the co-founders step away from the business.

M&C Saatchi pays tribute to Thatcher with ‘best client we ever had’ ad

M&C Saatchi paid tribute to the former prime minister Margaret Thatcher with a full-page ad in the Sunday Times that called her “the best client we ever had”.

Interactive: The changing scale of the top 30 agencies

Following on from the publication of Campaign’s School Reports, we take a look at the changing scale of the top 30 creative agencies based on billings for 2011 and 2012.

PepsiCo hires Karmarama for new nuts snack

PepsiCo has appointed Karmarama to create an integrated launch campaign for TigerNuts, its new Walkers “crisp/nuts” snack, after a pitch.

Domino’s in talks to sponsor Football League

Domino’s Pizza has emerged as a rival to B&Q to sponsor the Football League.

Book review – The Art of Walking: A Field Guide

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The Art of Walking: a field guide is the first extensive survey of walking in contemporary art. Combining short texts on the subject with a variety of artists work, The Art of Walking provides a new way of looking at this everyday subject continue

Silhouette Week

Focus sur Brent Holloman qui est un graphic-designer américain basé à Wilmington. Ce dernier propose sur son portfolio de décliner le contour du profil de la tête de son fils afin de l’intégrer dans des illustrations diverses et variées. Des créations très réussies à découvrir en images dans la suite de l’article.

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Superdrug enters first broadcast partnership with Discovery’s TLC

Superdrug has entered into its first TV partnership, a major seven-figure sponsorship deal with Discovery Networks for the new TLC entertainment channel.

Heineken: Heineken Ignite

Heineken Ignite: Heineken’s first interactive beer bottle.

Heineken embraces the start-up culture of experimentation because it knows that invention never sleeps.

The brand understands that the best ‘user experiences’ tap into existing consumer behaviors and push technology into the background.

The intent of the Heineken Ignite project was to develop an idea that would create a memorable Heineken experience unlocking the power and possibilities of mobile innovation and technology.

Heineken believes that mobile innovation could offer a much more rewarding experience than just an app and embraced the challenge to think about how the product could be leveraged as an interface to the brand experience.

A prototype of Heineken Ignite will be revealed on 9 April at Milan Design Week as part of Heineken’s Lounge of the Future concept.

Heineken takes its promise to “open your world” even further with the Heineken Ignite project, enhancing the organic way in which the product is used based on social interaction between beer drinkers. This innovative approach lets people be a part of the party in a whole new way and opens up possibilities in social situations.

Advertising Agency: Tribal DDB, Amsterdam, Netherlands

‘Britain’s Got Talent’ brings 13 million to ITV

Simon Cowell’s ‘Britain’s Got Talent’ comfortably out-shined ‘The Voice’ on BBC, delivering a peak audience of 11.4 million viewers when the two shows went head-to-head on Saturday night.

The lookalike therapy / Une paire de pompes qui fait tâche?

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THE ORIGINAL? 
Psychologies Magazine – 2006
Source : French Art Directors Club
Agency : BETC Euro RSCG (France)
LESS ORIGINAL
Mastercard « shopping. Cheaper then therapy » – 2013
Source : Adweek talent gallery
Agency : DDB&Co Istanbul (Turkey)

Norwegian: Common Sense Airline

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don’t want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this “new category of airlines” publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.

Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen
Copywriter: Taro Korhonen
Art Director: Antero Jokinen
Strategist: Daniel Goodall
Agency producer: Elina Fredén
Client Team Director: Minna Kaitala & Kimmo Tupala
Director: Ragnar Jansson / Otto film

Capital: Business Man, Business Woman

“Be your own boss.”

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Alex Strimbeanu
Copywriter: Alex Strimbeanu
Art Director: BobTtoma
Head of Art: Bob Toma
Account Director: Ada Teslaru
Illustrator: Bob Toma

IKEA: Time For Change

Advertising Agency: Mother, London, United Kingdom
Creative Director: Mother
Copywriter: Mother
Production Company: Biscuit Filmworks
Director: Mike Maguire
Producer: Gustav Geldenhuys
Executive Producer: Colleen O’Donnell, Orlando Wood
DoP: Ulla Pontikos
Agency Producer: Mother

Femininely Edgy Fashion – The Flare Magazine ‘Pulp Fashion’ Editorial Stars Catrina Stella (GALLERY)

(TrendHunter.com) Inspired by the cult classic Tarantino film, ‘Pulp Fiction,’ the Flare Magazine ‘Pulp Fashion’ editorial takes place on the grounds of a quintessential American motel and…

Latvian Art Directors Club ADWARDS 2013: Monsters

Advertising Agency: !MOOZ, Riga, Latvia
Creative Directors: Eriks Stendzenieks, P?teris Lidaka
Art Director: P?teris Lidaka
Copywriter: Eriks Stendzenieks
Account Director: Didzis Paeglis

Anjali Knives: Cuts

Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Prachi More, Prasad Rao
Copywriter: Simran Wadhwa

AMC Shifts ‘Hell on Wheels’ to Saturdays, With High Hopes

AMC has filled its Saturday schedule with classic western movies and cowboy TV shows, and has high hopes for “Hell on Wheels.”

    

Nitin Patel : Photography

Why are you a photographer?
Because I think that is the only thing I am good at.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Not really, But few things I had In my mind very clear when I started thinking about What I want to do in Life & for my Living,
Rather sitting at one place for the whole day it’s better to explore world around you.
According to me, observing things is much better then to read, write or listen in LIFE.
Work when you want to, not like you have to.

Were there any particular role models for you when you grew up?
My Dad.

Who was the most influential personality on your career in photography?
It’s hard to say just one name because I have been influenced from many people who have come across in my life at different point of time. For Example initial stage of my career there was not much easy access to see, learn and understand other photographer’s who work overseas. The only time you can see their work was in some big exhibition or in books or some international magazine around you. But Now the Scenario has got changed after the computing world. We can easily see anyone’s work just on a click. Few People who really influenced me in Photography are Hardeep Sachdev, Ronny Sequeira, Henri Cartier Bresson, Raghu Rai, Prabhudas Gupta, Herb Ritts, Paolo Roversi, Peter Lindbergh and Annie Leibovitz are few names from the list.

How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
I really don’t know about the couple of decades. I am there from Last 1 decade only ;-) . What change I can see clearly is, there is no one eye execution after the digital has come in the market. Film was there, when I was introduced to the world of photography. All photographers use to shoot mostly on film. Art or creative director use to get few Polaroid’s in their hand to see how the final image is going to look like. But now in the digital age interference of all the creative and other Talents has been increased so much that they can get to see each and every frame as a Polaroid. It is equally good and bad that’s what I think. It is very hard to execute what you have in your mind in the beginning of the shoot, when so many people are involved in the execution process your vision gets diluted somewhere, that’s what I think. These day’s I don’t see that individual style which use to be earlier. There was a time we use to guess the photographer who is behind the Image by his own individual style.

Given a choice, no other constraints, film or digital?
ANY TIME “FILM”. It has a History of more then 100 years.

What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
It is still in progress. Agencies should come out from their comfort zone and try new talents.

Where do you get your inspiration?
From the life around.

Was there any time when you wanted to quit photography?
What…  ! ! !
Any current work in Indian Advertising that you find exciting? Especially Print?
Still yet to come on billboards.

Whats your dream project?
Keep on working good.

Who would you want to spend a dinner with?
I prefer my family should be around more than anybody else.

Whats on your iPod?
Indian Ocean, Nusrat, S.D. Burman, R.D. Burman, Mukesh, and few folk and sufi.

Mac or PC?
Was this a Question !!! Really….

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