Hasta La Creative!

Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. (Last week’s chart is right over here.) We’re back today with Volume 53. Scroll down below the infographic for some context — and watch for a fresh edition of our Twitter Week in Review each Friday.

The deadly bombings at the Boston Marathon on Monday afternoon unsurprisingly topped Twitter’s trending chart by a large margin this week, as the city was constantly in the news in the hours and days following the tragedy — with every turn of events, contested report, photograph and debate seeming to immediately land on Twitter and linger. One of the suspects in the bombing was killed early Friday morning; the search for the other paralyzed Boston into Friday afternoon. But expect to see trends related to the bombings continue to dominate conversation.

Even in a very busy news week, however, pop culture kept much of its grip on Twitter conversation. “Hov” is one of the handful of nicknames attributed to rapper and entrepreneur Jay-Z, who was in the news for several reasons this week, starting with continued back-and-forth over his recent trip to Cuba. Time magazine then added to the chatter by naming him one if its most influential people of the year. New York City mayor Michael Bloomberg, who penned a tribute in the magazine, called him “an artist-entrepreneur who stands at the center of culture and commerce in 21st century America.”

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So back in the day, we had AOL chat rooms. Then Yahoo chat rooms. And, youngsters, this was before it was easy to see or send a picture of whomever you were chatting with. You had to use your imagination! Actually, that was usually a much better experience.

Then came voice chat. Then video chat in its various incarnations. But the one thing that was missing from these digital experiences was touch. Well, at least touch from the person with whom you were chatting. Oh come on. We’re all adults here. You know exactly what I’m talking about.

In any event, Durex has seemingly solved the lack of physical touch during digital interactions. The condom brand has developed Fundawear, underwear with built in “touchers” that can be controlled by an app allowing your webcam partner to do all the things they used to tell you they wanted to do if only they were right there next to you.

But there seems to be one downfall to this revolutionary invention. In order to be “touched,” one must wear the underwear. Which, sadly, means a whole lot less nudity online. All of which causes one to wonder if this is some super-secret, clandestine effort by a collection of conservative cause groups aimed at ridding the internet of nudity. If so, quite brilliant.

Check out the Facebook promotion here where you can get your own pair of Fundawear.

Within hours of the twin bombings at Boston Marathon Monday, Boston Mayor Thomas Menino and Massachusetts Gov. Deval Patrick were brainstorming ways to help victims of the terror attack that killed three and wounded more than 180 victims.

They conferred with Jim Gallagher, exec VP of John Hancock, which has title-sponsored the race for years. Then, on Tuesday morning at 10 a.m., Mr. Gallagher got on a conference call with Mike Sheehan and Karen Kaplan, Hill Holliday CEO and president, respectively. Within seven frenetic hours of that conference, Hill Holliday created One Fund Boston, a foundation designed to help victims.

The rapid-fire creation of the relief fund is an example of how individuals, politicians and businesses in Boston unite in a crisis, Mr. Sheehan said in an interview Friday. Communicating mostly by text-message, about a dozen key players at Hill Holliday, Hancock and the Mayor’s Office managed to create the foundation from scratch.

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Progressive takes a swipe at "rate suckers" in this odd spot depicting bad drivers who cause price increases for everyone else as zombies who leap onto your car and suck on its surfaces with their gaping mouths. They hang on tenaciously in traffic, and continue sucking even after the driver stops and chats with a pitchlady (not Flo) about Progressive's Snapshot travel monitoring device (which, FYI, has raised some privacy concerns among consumer groups). The suck-action, for lack of a better term, is damn disconcerting, and such a distraction that it detracts from the overall message. Stop drooling on the hood, you freaks! It's strange there's no Flo. She's sucked for years.

Yutaka Sone est un artiste japonais mondialement reconnu dans le domaine de l’art contemporain. Ce dernier a récemment réalisé « Little Manhattan », une scultpure en marbre représentant l’île de Manhattan avec un niveau de détails impressionnant. Actuellement présentée à la David Zwirner Gallery de New York.

Evian, the water brand from Danone, is urging consumers to rediscover their “inner baby” in its first TV spot in two years, returning to the baby theme from ‘Rollerbabies’ and ‘Baby Inside’.

(TrendHunter.com) The Corey Summer 2013 collection lookbook is presented in a playful, whimsical fashion that suits the cute designs. The summer look-book features a retro looking model in a forest setting sporting a…