Brake glass in case of copycat / Toujours la même idée, ça fait suer

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THE ORIGINAL? 
Right Guard Deodorant – 2007
Source : Cannes Bronze Lion
Agency : DDB Dusseldorf (Germany)
LESS ORIGINAL
Axe Deodorant – 2013
Source : Coloribus
Agency : TBWA (Kenya)

BBC champions new comedy talent exclusively on iPlayer

The BBC has launched eight comedy pilots exclusively on BBC iPlayer, which includes a spot starring and co-written by Rob Madin, better known as YouTube celebrity Brett Domino.

Payday loans firms told to reform or face ad bans

Wonga and other payday loan companies have been warned that they must either reform or face a ban on advertising at a summit attended by regulators, government ministers and consumer groups yesterday.

HMRC seeks shop for tax and self-assessment

HM Revenue and Customs (HMRC) is holding a pitch to find a creative agency for its annual campaigns around self-assessment and tax credits.

Prime TV Man Vs Wild: Raft, Climb, Hut

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative: Alan Jones, Angelo An
Head of Art: Nick Smith
Account Director: Sally Willis
Agency Producer: Kelly Gillard
Photographer: Mat Baker
Retoucher: Carl Baker
Account manager: Steph Hueber

Receipts Paper Lion

Le designer Kyle Bean a été engagé par le groupe Intercontinental Hotels pour réaliser une sculpture représentant un lion dans un matériau assez particulier. Ce dernier a en effet créé une structure de 60 cm à base de factures de clients de l’hôtel. Un travail dont le détail est impressionnant à découvrir en images.

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UNICEF: Put yourself in their shoes

Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Creative Directors: Davor Bruketa, Nikola Zinic
Senior Copywriter: Drago Mlakar
Designer: Natasa Hrust
Account Director: Zrinka Jugec
Account Executive Senior: Ivana Drvar
Account Assistant: Valentina Bugarin
PR manager: Jelena Mihelcic

Mini: Art Caltabiano

Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legmann
Art Director: Gabriel Untura
Copywriter: Junior Datena
Additional credits: Alexandre Bellon, Rafael Dias

Malta Vigor Natural Energy: No challenge is too big

Advertising Agency: Crea DraftFcb Costa Rica, San José, Costa Rica
Creative Director: Carlos Jiménez
Art Director: Carlos Arias
Account Manager: Borja Prado
Additional credits: Natalia Velasques, Malta Vigor

Regina: The World’s First Branded Coffee Stain

Advertising Agency: OgilvyAction, Düsseldorf, Germany
Executive Creative Director / Copywriter: Martin Seele
Senior Art Director: Simon Goebel
Art Director: David Klenner
Client Service Director: Werner Hesse-Quack
Copywriters: Jessica Branke, Mike Bayfield
Head of Project Management: Hanna von Schultz
Awards Coordinator: Toma Soare
Sound Design / Recording: Sprachlabor Audioproduktionen
Video support: Christian Kampschroer / Cilia Images
Promotional item production: Dick Lion / Lion & Lion

Kontor Records: Back to Vinyl

Advertising Agency: OgilvyAction, Düsseldorf, Germany & OgilvyOne, Frankfurt, Germany
Advertising Agency: OgilvyOne, Frankfurt, Germany
Chief Creative Officer: Stephan Vogel
Executive Creative Director / Copywriter: Martin Seele
Art Director: Tobias von Aesch
Executive Creative Director: Uwe Jakob
Art Director: Klaus-Martin Michaelis
Technical Director: Jens Steffen
Creative Assistant: Daniel Siegel
Junior Art Director: Esra Bueyuekdoganay
Copywriter: Mike Bayfield
Account Manager: Annika Hake
Head of Project Management: Hanna von Schultz
Award Submissions: Toma Soare
Audio-Video Support: Matthias Rewig / NHB Studios

McDonald’s: Good Morning

Advertising Agency: Hoffman Lewis, USA
Production / Post-production: BWKLD
Director: Chad Turner
Broadcast Producer: Chris Edmonds
Digital Production: BKWLD
Digital Producer: Donald Fierros
Tech Director: Justin Jewitt
Developer: Matthew Aebersold
Art Directors: Matt Carvalho, Ethan Martin

PetBeauty Pet Shop & Salon: #instadog, #egoshot

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Directors: Lucas de Ouro, Mari Martins
Copywriters: Vinícius Corrêa, Lucas Carasek
Photographer: Diego Freire
Retoucher: Darío Velasco

Cine Colombia: Much Bigger

Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Advertising Agency: TBWA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez

Music-Themed Editorials – The Vogue Thailand July 2013 Photoshoot Stars Rocker Karlie Kloss (GALLERY)

(TrendHunter.com) Titled ‘Pump Up The Volume,’ the Vogue Thailand July 2013 editorial follows a fun and edgy music theme. Model Karlie Kloss channels her inner rocker by playing with guitar, headphone and…

The top 20 most-shared tennis ads of all time

The 20 most shared tennis ads of all time on social media, produced by Unruly.

Government plans ‘unhealthy’ food marketing code

A new industry code to govern the marketing of products high in fat, sugar and salt (HFSS), particularly to children, is being drawn up by the Department of Health (DoH).

RSPB makes TV debut to create 1m homes for wildlife

The RSPB is to run its first ever TV ad campaign in a bid to combat misconceptions about the charity and encourage the nation to create one million habitats for wildlife.

Michael Fallon to launch third Marketing 4 StartUp Britain week

Saatchi & Saatchi X, WDMP and JWT are set to take part in the third annual ‘Marketing 4 StartUp Britain Week’, due to be launched by Michael Fallon, the business minister.

Paywalls are working, says News UK’s Mike Darcey

Charging for newspapers online is working and The Times, with its 140,000 subscribers, is now flattered by widespread imitation, according to Mike Darcey, News UK’s chief executive.