After ads that drew criticism for promoting pet conservative causes, Fwd.us is trying to turn around its image as it prepares for the fight for immigration overhaul in the House.
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Elon Musk of Tesla and David Sacks of Yammer have left Mark Zuckerberg’s Fwd.us, which faces criticism from environmentalists over its lobbying tactics.
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The company hopes to weave itself seamlessly into the mobile world.
Apple and Amazon are trying to make it possible for Web consumers to swap content on a grand scale, Time Warner’s spinoff of Time Inc. is the latest evidence of a strategy of divestment, and Facebook’s redesign strategy is already popular with advertisers.
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